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Tuesday, March 7, 2023

Easy Ways to Stand Out On Social Media

I hope everyone is kicking off 2023 strong and getting set up for a great year. I've been busy with the launch of BeClub, my new podcast, and finishing the remodel on our house. All good stuff! And in the spirit of sharing goodness, I wanted to give you some easy tips for standing out on social media. It's still early in the new year so it's the perfect time to grow your brand and increase your visibility on social media.

Here you go...

My best EASY tips to stand out on social media:

1. Don't post something just because someone else is. In other words, don't post something just because you think it will get likes. Post what comes naturally to you. People love REAL...imperfections and all. So don't stop being you and don't stop sharing that with others.

2. Choose your primary platform. I'm moving more and more to Reels and TikTok. You might choose Facebook or Instagram. It's okay to be active on others so you are seen. But choose one platform to make your home and master it!

3. Don't be afraid to learn and try new things. And have fun. Social media should not be a chore. Learn the skills necessary to make it fun for you and your audience. When I started on TikTok, I struggled because I was trying to look like all the big influencers. It wasn't fun for me. It wasn't engaging for my followers. But once I slowed down and learned some very basic skills, it became easier to let my own personality show.
 
4. Share what you know, what you are passionate about, what sets your soul on fire. You'll notice I never engage in anything about crypto or forex. Not my thing. ZERO interest. Even when I'm talking about ways to make money, I never mention these. Because I can't speak to them with any FIRE! But get me talking about FREEDOM and CHOICES and you'll see me get all fired up about that. Because no matter what path you take to get there, the ability to choose your own path is what truly matters to me.

5. Build relationships. Ask your audience questions and reply to the comments. Interact on other's content. Get a conversation going! This is where the magic happens! Don't just post and run.

6. Make videos or Go LIVE...or both. I don't do much livestreaming. Mostly because my internet is so unstable. Joys of country living! But I do a lot of videos and reels. Video, especially short form video, is the hot thing! And it gives people a chance to feel like they are really getting to know you, and therefore like you, and ultimately trust you...enough to do business with you.
 
7. Be consistent. Show up regularly. This is probably the most important thing you can do. We have all seen the person who is just getting started and they are all excited about their business. And they are everywhere! But then, either they don't get the results they think they should right away, or they get tired because they didn't learn early on how to pace themselves...and suddenly they are just gone. And then a month or two later, they either are onto something new or they've gotten reenergized and they pop back up again...but their audience has already moved on. This is not a get-rich-quick scheme. This is business. People need to see you showing up over a period of time so they know you are here for them over the long haul.

It's time to think long-term. Not just today's sale or tomorrow's sign-up. This is why it's so important to build your brand and show up consistently.


These are my 7 top tactics to help you stand out on social media. Maybe they seem simplistic, but trust me. If you implement these faithfully, you will see the results!


Which one did you like best? Are you already doing these? What are your results? Do you have any other tactics that have worked for you? Comment below and let me know.