1. Joie, tell us about yourself.
I am the Founder of 113 Branding Digital Media Studio. I'm a Brand Director,
Creative Producer, Author, and International Speaker. I have worked in the
Hollywood entertainment industry for 15+ years at top companies, in film,
television, original web content, and branded entertainment. I was
hand-picked by the ABC Studio President to launch the first multi-media startup
business for The Walt Disney Company.
I
was inspired to launch 113 Branding because I realized that most
entrepreneurs were not focused on standing in their own Spotlight and selling
themselves, which impacts their long-term success. I integrate my strategic
branding and content development vision with both the creative and business
sides of the entertainment industry.
2. Tell us about your book
In
my book The Red Carpet Guide to Visibility and Influence, I
share branding strategies, techniques, tools, and tips that can be implemented
easily. I am passionate about being of service and working with entrepreneurs
to help them gain Superstar Visibility and Influence in the marketplace.
3. Why did you write this book?
I truly believe that it is your birthright as an
entrepreneur to stand in your Visibility and Influence Spotlight and shine
bright. It has nothing to do with the last name you are born into or your
vocation. It does have to do with living your true purpose turning up your
Visibility and Influence Spotlight and allowing your Influence to shine.
4. How has being a Hollywood insider helped with your current career?
I have taken my Hollywood insider background
along with the strategies, tools and tips and repurposed them specifically for
entrepreneurs to stand in their Spotlight. I consider entrepreneurs stars in
the business world. And I treat them accordingly.
5. What can Hollywood teach us about branding and marketing?
To step fully out of the shadows and embrace your
gifts and talents by getting Visible and increasing your Influence. Running a
business is much like filling theater seats. It takes a minimum of two years
before a feature film goes into the theaters. The minute a movie gets a green
light the studio along with the producing team immediately start working on
getting the buzz up in the marketplace. They do not wait until the project is
complete or perfect. As an entrepreneur, you want to hit the ground running to
grow the Visibility and Influence about your projects and services before you
launch so that there are buyers waiting when you go live.
6. It appears that in Hollywood, it’s still “not what you know but who
you know”. Would you say this is correct? How can knowing the right people help you build
your brand and expand your business?
A well know quote of mine is “Only together can
we soar higher and higher.” It is impossible to build a thriving brand without
a huge tribe and network. Getting out of your own backyard is also an important
piece to growing your brand. Knowing lots of the “right people” should be a
priority for every entrepreneur who is serious about building a sustainable
business.
7. What has been the most difficult part of getting your message out?
Visibility takes courage. Many people have grown
up not necessarily being seen and heard in a big way. Nor have they been encouraged
to stand in their Spotlight and own their gifts and talents. I encourage people
daily to make it a habit. It takes a minute to really get comfortable with the
Visibility Spotlight. However, it is so worth it!
8. Do you have any resources that you would recommend for entrepreneurs –
or anyone – struggling to make themselves stand out?
I have a Huffington Post article called Double and Triple Dip Your Way to Massive Brand Visibility. It is a network driven 113
Branding Strategy that is based on the experience of working in Hollywood. We
have a very unique way that we network that leverages each other’s influence.
9. I love your book and think the topic is SOOO important. You’ve been hard at work promoting your book
and your brand. And quite well, I might
add. Do you have any tips to share on
promoting yourself?
BRAG, BRAG, BRAG. I have gotten push back on my
encouraging specifically women to brag. However, I do not consider this to be a
negative three letter word. In Hollywood I was taught and encouraged to embrace
my wins and to share them with others. How is someone going to know to work
with you or buy your products and services if they don't know about them.
Standing in our expertise, gifts and talents is your birthright. Shine a bright
light on everything you are doing in pre-production, production and post
production is my advice and allow the marketplace to see your greatness.
10. What other advice would like to share with new entrepreneurs?
Being an entrepreneur is one of the best titles
and jobs in the world. Embrace it and shout from the rooftops that you are an
entrepreneur. I see entrepreneurs sometimes skirt around their title and what
they do at times because there can be a stigma in the marketplace. Kick that to
the curb and stand loud and proud.
11. Where can we purchase your book?
12. Is there anything else you would like to share?
Stand in your
Spotlight, get Visible and grow your Influence. Your future self will thank
you!
