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Friday, April 9, 2021

The Next Big Thing to Grow Your Business

LinkedIn is Going to Be THE Next BIG Thing to Grow Your Business!

Yes! Another $1 5-Day Challenge!
April 17-21!

Yes, it's true! We're hosting a LIVE 5-Day LinkedIn Experience to help you get more prospects, sales, and signups from the world's largest professional network.

LinkedIn is the #1 most trusted social media platform. We're going to teach you how to leverage it to fill your pipeline with quality professional prospects.


LinkedIn is very different from Facebook and Twitter. It is used predominantly by business professionals. Does that mean they aren't interested in your little business? Absolutely not! LinkedIn can be an absolute goldmine if used properly!


Did you ever think that maybe some of those professionals would like to have their own business but don't know how
to get started?


Or that despite their apparent success, they are looking for a side-hustle? An additional income stream?



Those folks are out there. We'll show you how to find them.


We'll show you how to set up your profile, how to write LinkedIn articles, and how to use LinkedIn Groups. (These are very different from Facebook groups!).


So don't miss our first ever 5-Day LinkedIn Challenge!

Register here!


And I'll see you on April 17th!

Monday, March 29, 2021

Yes...I Promote That!

I am not much of a sales person. In fact, I absolutely hate trying to make a sale. It just feels sleazy somehow. 

Unfortunately, when you're a marketer, you have to make sales. Otherwise, you don't make money. And I'm in business to make money. 

Sounds like quite a dilemma, doesn't it? Well it's not. Because I don't "SELL". I promote. And yes, there is a big difference.

When people think of sales, they often think of the stereotypical "used car salesman" approach. They equate sales with high-pressure tactics, exaggerated claims, lots of hype, and false promises. And I confess...I got my start in sales on a car lot. (Unless you count all my years selling Girl Scout Cookies!). So I learned all those tactics. And I hated them. Enough that I refused to do it that way. Instead, I focused on learning what my prospects were actually looking for in a vehicle. I tried to find them what they wanted and needed, not what would make me the biggest commission. Instead of trying to convince them to buy something they really didn't want, I showed them what I had that would meet their needs. If they bought it, great! If they didn't, I said thanks and let it go. No calling them the next day to say we had managed to get more for their trade or a better price or lower payments. I simply listened to what they were looking for, showed them what I had and explained the benefits (not the features!), made the best offer I could, and then let them make their decision. 

If they didn't buy, I often had their name and address. Which meant they went on my mailing list. Yup! I dutifully paid to print and mail a newsletter to all my customers and prospects each and every month. I had a list before email marketing took off. And every month, I sent out a newsletter full of information...about the auto industry, about vehicle maintenance, travel tips...you name it. If I could somehow link it to automobiles and travel, it went in the newsletter. Along with pictures of me, my contact info, our best deal that month, and a profile of a satisfied customer.

And it worked. Over time, I built up a loyal repeat customer base of folks who knew I would always be square with them. I even managed to land some of those who hadn't purchased initially. They came back because I kept myself in front of them and gave them value. Not just sales pitches. 

And that's the difference between selling and promoting. Selling often boils down to convincing. And if I have to convince you to join my team or buy my product, chances are one or both of us are going to wind up being unhappy. 

But promoting is different. I lay out my offer, tell you all the benefits and how it will help you, and then the choice is yours. If you agree, great! I have a new team member or customer. If not, I have a new friend and contact. And that's important. I'd rather have a happy prospect who may come back for a second look another time, than an unsatisfied customer or team member who got pressured into saying yes to something they really didn't want.

I would love to say that this all came naturally for me. That I just instinctively brought what I had learned on the car lot to the internet. But I'd be lying. Maybe it's because that's what all the "gurus" I was following taught back then. That's what my upline taught me. If a prospect says no, just keep at them until they say yes.

Or maybe it's because it took me a while to find the right mentors and coaches. But I confess...I started out as one of "those" marketers with the overblown hype and spammy posts everywhere. And I pissed off a lot of people. Lost a lot of friends. 

Until I discovered that the same methods that worked on the car lot also worked online. It even had a name. Attraction Marketing.

Attraction Marketing is simply all the things I was doing on the car lot. Providing value to my market. Meeting their needs. Giving them solutions to their problems. And when they wanted a new vehicle, they already knew I had what they wanted and so it was natural for them to come to me. That may seem a little simplistic. Of course I had what they wanted. A new car. But they wanted more than that. They wanted to be treated fairly. To not feel like they had been pressured into buying. To know someone would stand behind the sale. They didn't want a car salesman. They wanted a knowledgeable friend in the car business. 

So how did I eventually see the light? Where did I learn about Attraction Marketing and learn how to do all of that online?

MLSP

And yes...I promote that...

I am an extremely experienced user and love the tools, training, and community.

I have helped many people use this product and have helped several become EXTREMELY successful with it.

In fact, Wednesday is our free Weekly Marketing Webinar. We do these every week for anyone who wants to improve their business. You don’t have to be a member of MLSP to tune in. But I encourage you to be on the webinar Wednesday night for the help it will give your business.

Think about it…

If this is what we give away for free, imagine what we do for members!


Sunday, March 14, 2021

Developing Your Video Marketing Strategy

Video marketing has never been more important. Video marketing is known to increase revenue by 49%. Imagine if you started getting 50% more sales in your business. What would you do with that increase? Would you expand your business even more? Outsource so you could focus on the tasks you find most enjoyable? Take time off to travel?

If you think about video marketing and instantly feel overwhelmed, it’s understandable. Videos can be a more complex form of advertising. But the good news is that videos can be created quickly and easily once you know what to do.

Focusing on video marketing in your business shouldn’t be done lightly. Like all business endeavors, it helps to have a plan. When you have a solid plan in place, you’ll feel more confident and find it easier to create videos. Here are a few questions that can help you create your own strategy…

Who Is Your Audience?

If you’ve been in business for a while, then you may already know who your ideal buyer is. But if your brand is new and you’re just starting out, you may not know who your product is for just yet. You need to get clarity on your ideal customer before you start video marketing. Otherwise, you risk wasting both time and money trying to appeal to the wrong audience.

Keep in mind that it’s easy to think the user of your product is also the buyer. But this isn’t always true. If you sell baby clothes, you won’t market to infants. You’ll market to their parents instead. If you sell premium software to other businesses, you won’t market to the end user. You’ll market it to the six-figure executive who makes the final purchasing decision.

How Will You Align Your Videos with Your Brand?

When it comes to video marketing, you have to consider your brand. Your videos will represent your business to your viewers and you want to make sure the tone and style match your brand.

Funny, playful videos are appropriate if you’re selling children’s toys. It would look silly if a company like Fisher Price released serious, somber videos. They would be going against their own brand and confusing their customers.

But it’s not just your tone that matters. It’s also important that your colors, lighting, and content fit with your brand. If you sell products designed for women’s health issues, then you’d probably use pink or purple in your branding and videos. If your products are designed for men’s health, you might use blue or red. 

What Are Your Competitors Doing?

It’s easy to create in a bubble without realizing it. But studying what your competitors are doing can expose you to more ideas and give you insight into what your audience actually wants. For example, if your competitors are creating videos that are longer than five minutes, it might be a sign that consumers in your niche want in-depth content.

While looking at competitor’s videos can be a source of inspiration, don’t try to copy them. Your customers love your brand because it’s unique. You bring something valuable to the table that your competitors don’t. If anything, you should use this to your advantage and announce your unique selling point proudly.

How Does This Video Fit into Your Larger Funnel?

Before you create a video, you should always consider how it fits into your sales funnel. A video that’s targeted to convince visitors to join your sales funnel is going to be different than a video you design for your premium customers.

The first video would be focused on raising brand awareness. The second video doesn’t need to build brand awareness. These people are already customers and have different content needs.

What Is Your Goal for the Video?

This is an important question to ask when you’re creating a video. Consider what you want your visitors to do after watching your video. Do you want them to subscribe to your mailing list? Buy your brand-new info product? Hire you to design a website?

Remember that your goal needs to be clear. You don’t want to create a video with several different purposes like raising brand awareness, selling your product, and growing your social media platform. With all of those goals in the same video, you’re likely to overwhelm your viewers. Instead, pick one goal per video and focus on that.

Asking smart questions before you get started with video marketing can save you hours of time and a lot of frustration. By planning your strategy in advance, your video marketing is more likely to succeed.


Thursday, February 18, 2021

Success Stories...Meet Betty Withrow!

Are you an aspiring author but are not sure how to get started? Meet Betty Withrow! Betty is all about helping authors to create and launch good writing. She offers methods to overcome procrastination, get better focus and motivation, and hone your message. She provides guidance and support through the entire process of writing, from concept to launch.

After meeting Betty, if you would like to connect with her, check out the links below:

Facebook: https://www.facebook.com/betty.withrow.52

The Writer's Launchpad Facebook page: https://www.facebook.com/The-Writers-Launchpad-699899633481817

The Writer's Launchpad: http://www.thewriterslaunchpad.com/

Email address: info@bettyofbigsur.com





Thursday, February 4, 2021

How To Not Look Like Everyone Else When You Market

Can you tell what company your Facebook friend just joined by the content she's posting? Do you already know what's coming next in a messenger conversation by the opening message? Are you tired of finding multiple copies of the exact same articles posted online...all purportedly written by different people?


Me too!


Confession time...I did this myself some in the past. Buying PLR content and using it "as-is" just to get a blog post up. Copying the content of others in my companies who were doing well in an effort to be like them. Not only did that not work...it's also stealing! Posting the same social media posts as others in my industry that were receiving lots of engagement in an effort to boost my engagement. Over the course of time, I learned that was not good enough and I have since raised my standards. The results have been undeniably positive.

Today, many affiliate marketing programs and MLM companies or teams actually provide their reps with SWIPE copy...copy they've created for use by their reps to market their business or product. Yes, you absolutely should use it. No you absolutely should NOT use it 'as-is."


Here are some tips on how to make your brand shine online...even in a crowded niche.


1. Target your ideal clients: When you market to everyone, you market to no one. You already know that. But also, most of the reps in your company or players in your niche are probably marketing too broadly. If you can narrow your market and target your ideal clients, you are already one step ahead of most other marketers. For example, I am a social media marketing coach. But I target entrepreneurs in my own age bracket specifically. We did not grow up on social media and it can be a bit daunting! 


2. Emphasize your brand identity: The company I am currently part of has particular product that we all love. And so it is not unusual that we all promote it hard! To the point that now, when a new team member starts promoting, she gets encouraged to post what has become known as "the spoon post." Now there is nothing wrong with this post. It's technically a very effective post. The only problem is everyone is using the exact same post! 


If your company has images or verbiage that you like, great! Use them! But tweak them to make them your own. Showcase your brand and your voice. It's still easier than coming up with something completely original and you will stand out because you are different.


3. Repurpose content: Did someone on your team post an awesome image quote? Share the quote on a different image or just post the quote without an image. Did your company just post some amazing content on their blog? Record a video highlighting the key points of the blog post.  Or ask the author of the blog post to record an interview with you. Break the blog post up into smaller social media posts.

You can do the same with training you take or courses you purchase. Take that knowledge you have gained, put it in your own words and create a blog post. Break that blog post into social media posts. Record a video of you reviewing the highlights of what you learned. While most others in your course may not even implement what they learned, you will not only implement (because why wouldn't you!), you will use that information to create original, standout content!


4. PLR content works: If you use it correctly. Which means you have to do some revision to make it fit with your brand. Most legitimate PLR providers limit the number of copies they sell. But if even if only 500 copies of a particular article are sold, that's 500 people potentially posting the exact same content. By making some minor revisions, you can still reap the benefit of using PLR content without looking like a copycat.


Yes, you can use the replicated website and cookie-cutter posts and still make money. But if you want to really rise above all the marketing noise out there today, you have to set yourself apart. Then follow through and make those connections. Build those relationships. 


Look like the Rockstar you are!

And if I can help you at all…lets connect.

Wednesday, January 20, 2021

Buying Leads is a Waste of Money

There are a lot of vendors in the world trying to get people to buy their leads. Your MLM company may have a "lead co-op". This isn't a new concept. It is used a LOT...especially in the MLM/Direct Sales industry. But are these leads actually worth the money? Here's my thoughts:




Tuesday, January 5, 2021

Instagram Tips

   
Instagram is one of the hottest social media networks. I admit I am not as active there as on other social media platforms. Not because it isn't worthwhile. It absolutely is a good platform for people who are more visually oriented. But I do use it and have learned a few things in the process So if Instagram is your platform, show off your brand and get traction by following these simple tips…

Set up a business account. You are in business. So set up a business account. This gives you access to tools you don't get with a personal account. including insights, ads, and shopping.

Write good captions. Yes, Instagram is a mostly visual medium. But that doesn't mean you get to ignore your captions. It's all part of your brand. So don't rush this process. And don't worry about length. If you've got something to say, go ahead and say it. Just make sure it's worth it.

Use hashtags that are relevant. Hashtags are how your audience finds content on Instagram. You can use up to 30 hashtags per post. Although some Instagram "experts" recommend you use all 30, you probably don't want to do that. 
It can look spammy and turn off your followers. Plus, if you use irrelevant or repetitive hashtags, followers can choose not to see your content for that tag. So just use hashtags that are relevant, and specific to your niche.

Engage with your audience. Just like every other social media platform, interaction with your followers is crucial. Respond to comments on your posts. Like and comment and share others' posts.

Use Instagram Stories. Instagram Stories is the video feature on Instagram. You can use it to create short (less than 60 seconds) videos that your followers can watch.

Try the Gift Card sticker and button. 
You can now sell digital gift cards directly from your Instagram Story or profile.

Go Live on Instagram. Use Instagram Live to show your followers what you're doing right now. Host a Q&A. Interview an expert in your niche. Share a tutorial. 

Set up an Instagram Shop. This allows you to create your own online store within Instagram.

Give Instagram Reels a try. This is Instagram's answer to TikTok. And brands are already using it to stand out from the crowd. 

Post at the right times. This is actually a little more complicated than it seems. For information on the best...and worst...check out this article The Best Time To Post On Instagram in 2020.

Post quotes and other positive content. Most users on Instagram are looking for upbeat, inspiring images so stay positive!

Study your analytics. One of the reasons you want a business account is to get access to a host of statistical data. Use these stats to learn more about your followers and what types of content they'd like to see from you.