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Thursday, June 23, 2022

I'm Not A Coach

I'm not a coach....


I'm not a "guru"...


I'm a Trainer...


Have been my entire career....


Or as someone nicknamed me years ago...


Sage...


Bringer of knowledge...


Giver of wisdom...


And I love nothing better than working with people face-to-face....


Answering their questions


Showing them how things work


Watching them put concepts into action


And seeing the look on their faces when the light comes on and you know they understand.



If that's how you like to learn...


Then my next live workshop might just be for you.


Come hang out with me and let's see what we can do together.

Monday, June 13, 2022

Who's Using Reels?

In case you missed it....

Reels are HOT right now. In fact, all aspects of short-form video are taking the online marketing world by storm!

TikTok

Instagram and Facebook Reels

YouTube Shorts

I'm using them all and you should be too.

I recently did a VERY BASIC training for my folks on the mechanics of creating TikToks and Reels.

And after thinking about it for a while, decided I should share it with my loyal readers as well. 

Watch the video. Then go do some REELS...or TikToks...or Shorts...

Or all of the above!



Monday, May 23, 2022

Books, Trainings, Podcasts...Oh My!

Personal growth. Personal development. You've heard the words. But do you understand how important they are to you as a business owner? 

"Of course I do, Melodieann! I'm always learning new skills."

That's great. But that's not what I'm talking about. I'm talking about developing your mindset. I'm talking about working on YOURSELF. I'm talking about feeding yourself material that develops that millionaire mind... that forces you to think bigger, get uncomfortable, and develop your unlimited potential prosperity mindset.

Personal development can help you grow stronger and more confident. It can help you make the most out of your life and your business so you can experience all the success you're hoping for.

That's why it's so important to incorporate time for personal growth/development into your DMO (daily method of operations).

Here are some ideas to get you started:

1. Read. You knew I was going to say that. An avowed bookworm like me would never let a chance to encourage someone to pick up a book slide by! Read. Read often. Read at least one book a month. More if you can. 

Not only does reading expand your knowledge and vocabulary, it also helps stimulate your mind and improve your critical thinking skills.

Some of my favorite personal development books? The Success Principles by Jack Canfield. The Power of Positive Thinking by Dr. Norman Vincent Peale. How to Win Friends and Influence People by Dale Carnegie.

2. Online Training. For those of you who don't like to read (gasp), enrolling in online trainings is an option. You'll reap all the benefits of reading. By engaging in personal development courses, you can develop skills in areas such as strategic and creative thinking, listening, problem solving and mindset development. With the right skills and knowledge in place you will become more confident, fulfilled, effective and empowered not just in your business but in life as well.

Of course I have favorites courses. Check out The Science of Well-Being by Yale University. Learning How to Learn: Powerful mental tools to help you master tough subjects. Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential by McMaster University

3. Podcasts. Okay. Don't like to read. No time for training courses. Don't worry, We've got you covered. How about listening to a podcast while you're doing whatever keeps you so busy each day. There are a ton of great personal development podcasts out there. Some of my favorites? Optimal Living Daily. Happier with Gretchen Rubin. The Tony Robbins Podcast. And of course the MLSP Daily Wake Up Call (not exactly a podcast but close enough). Just dial in at 11 am every day. 512-807-0222.

4. Find a mentor. A professional mentor can help you achieve real improvement. If you don't have a mentor, but want to be surrounded by upbeat, encouraging people, join the Ninja Marketers Facebook Group. Who knows? You might even learn a marketing trick or two.

There are many ways to incorporate personal development into your daily routine. Not all of them will work for everyone. But there is something that will work for you. So always be learning, growing, and working on YOU.


Wednesday, April 27, 2022

What to Offer in a Bundle

I remember when I was asked to participate in my first bundle. I was excited at the idea of contributing and building my mailing list. But I had no idea what to offer in the event. So I did some research and found these suggestions:

An e-book

If you already have an e-book up for sale, you can easily provide a copy of it to bundle buyers. You can do this by having subscribers sign up for your mailing list and creating a welcome email with the link to your e-book.

Of course if you already have a shopping cart in place, you could create a special discount code that gives participants 100% off. Just make sure to keep the coupon specific to the product. Otherwise someone may use that coupon code on other items that aren’t part of the bundle event.

A Planner or Workbook

Planners and workbooks are popular right now and they are low-content. That means you don’t need to take a lot of time or energy to create one.

Many people use the term “planner” and “workbook” interchangeably. They are similar but the big difference is that a planner typically teaches users how to do something while a workbook helps participants explore a topic in-depth.

A Collection of Templates or Checklists

Another idea that could be useful is creating a collection of templates or checklists. Try to make sure your templates are related to what you offer so the people who claim it will be interested in your other products or services.

For example, if you’re a graphic designer then offer a collection of graphics templates. Don’t try to create a copywriting checklist. You’ll muddy your branding and confuse new customers.

A Webinar

If you don’t have a product available yet, you could create a simple webinar. You can use a program like PowerPoint or Canva to design your presentation and make it look professional.

Then you could put up a sales page that features the information about your webinar as well as an area to sign up for it. If this is a bundle that involves paid products, be sure to include a price somewhere on the page so participants understand that.

Use PLR

Private Label Rights (PLR) content is special content you buy with the right to edit and brand it as your own. You can find PLR e-books, PLR planners, PLR workbooks, and other amazing resources.

Of course, not every bundle host is open to PLR. Some creators want to keep the products offered unique so they don’t allow any form of PLR content. If you’re not sure if PLR is acceptable, reach out and ask the bundle host in advance.

It’s OK if you don’t have any products before the bundle. Just take this as the opportunity to create a product that will serve your community and grow your mailing list!

Monday, April 25, 2022

I Hate To Break It To You....

This is a tough post to write. Because I think I'm probably going to piss a few people off. What I have to say is going to be hard for some folks to swallow. But here goes...

If you aren't actually working on your business every day, it's your fault if you don't get ahead.

You can't just cold message a few random folks...

Put up a cat video on Instagram...

Spam your link all over Facebook...

And then spend the rest of the day watching Real Housewives...

(Or whatever the hot show is. I'm so out of touch with television, I don't actually know.)

And then tell me you are building a business.

Now that might hurt a little. I can already hear the collective gasp of indignation. Followed by the usual litany of excuses.

"I'm still working my job so I don't have time."

"I don't have money to advertise."

"I don't have all the right equipment."

"I don't know how to do __________ (fill in the blank with whatever)"

"I'm too ________ (again, fill in the blank)"

Et cetera, et cetera, et cetera...

I hate to break it to you, but none of these excuses are valid. 

Still working? So are lots of other up-and-coming rockstars. Can you spend an hour...just one hour...every day doing something to move your business forward? If you say no, you and I need to talk. How serious are you about this?

No money? No problem. Most of us didn't have money when we started. That's one of the reasons we started a business. We needed more money! Fortunately, with the internet and all of the tools available, you don't need a lot of money to get started. 

No fancy gadgets and gizmos? All you need anymore is a laptop or smartphone and a way to connect to the internet. 

Don't know how to do something? Google it and learn. Or go search YouTube for a how-to video. Or join my FB group. We teach you stuff!

And if you think you're too (rich, poor, fat, thin, old, young, whatever), you're wrong. There are literally hundreds...maybe thousands...of people just like you who are doing this. Successfully.

The difference? They treat their business like a business. It's not a hobby that they work on only when everything is perfect. It's NEVER perfect. So when they hit a speed bump and those excuses start to creep into their heads, they push forward. The rest of you grab the popcorn and the remote and complain about how tough it all is. 

I'm being tough with you right now because I don't want your business to be like this. If you are a reader of my blog, I assume you are an entrepreneur at heart. Even if you're struggling to get started. 

So let's make some changes.

Change your mindset. If you want more out of your life and your business, you have to believe that it's possible.  

Look for ways to learn and grow. Sure you may need a few new skills. You can learn most of them for free or very inexpensively. Then it's just a matter of practice.

Start making connections. Sometimes it feels like you're the only one struggling. I promise you, you're not. Surround yourself with other entrepreneurs who are building their businesses. You might be surprised how many of them have been right where you are now and found solutions. You might even have the solution for someone else's problem. 

So...I hate to break it to you, but...

If you REALLY want to build a successful business, it's possible. You just have to do the work. Or you can continue to whine and complain. 

But if you have time to whine and complain about something, you have time to do something about it!



Wednesday, April 20, 2022

How Often Do You Meditate?

Wait...WHAT?

Yes, that's right. How often do you meditate? Meditation and visualization can have a profound impact on your business. When you begin to meditate regularly, you create a feeling of focus, calm, and positivity in your life. And what entrepreneur can't  use a little more focus, calm, and positivity? 

Elite athletes, world-class musicians, and top performers in many fields have used visualization and meditation for years. When you visualize yourself performing an activity or task, your muscles and brain react much the same as if you were actually physically practicing it. 

You've heard the quote, "Whether you think you can or think you can't, you're right." Visualizing yourself building a successful business actually helps reinforce that positive mindset. What happens in your mind happens in reality. If it works for athletes and musicians, it will definitely will work for you. That's because being an entrepreneur is as much mindset as it is physical activities. Your DMO will take of the daily activities to build your business. Visualization and meditation will help with the mindset.

Meditation and visualization can also help you shut down at the end of the day. I don't know about you but I often have trouble shutting my mind down at the end of particularly eventful day. Whether I'm excited about new opportunities and running through all the possibilities in my head....or it's been a less than productive day and I'm rehashing all the mistakes...trying to sleep when my mind won't be quiet is HARD! All too often we may start the next day worn out and frustrated from lack of restful sleep. Many may even turn to unhealthy remedies to get the sleep they need. Meditation and visualization can help you quiet your thoughts, calm your mind, and create a sense of positivity and well-being, allowing you to rest. 

If you are going through a rough spot in your business, meditation and visualization can help there too. First, meditating and repeating positive affirmations while visualizing yourself achieving your goals can help dispel any negative thoughts and energy. We attract what we focus on so you want to be filling your mind and space with positive thoughts. 

Meditation and visualization can also help you tap into your intuition and subconscious mind. How many times have you had a problem. You've stressed over it and thought about it, with no solution. So you decide to find something to focus on to "take your mind off it" and suddenly, seemingly out of nowhere, comes the answer you needed. By taking your focus off the problem, you just opened your mind to receive the answer. Meditation and visualization work the same way. .Deliberately tapping into the power of your subconscious mind and your intuition can help you find answers to questions, new ways to do things, and new opportunities.

So...how often do you meditate? Ideally, the answer should be every day! Sit down first thing in the morning to visualize, mentally rehearse, and step into the vision of your future potential that sets every single cell in your body on fire. You must get up a different person. And then your goal is to sustain this new state of being throughout the day.

 

 


Wednesday, April 13, 2022

5 Tips for Building Your Business On Social Media

I LOVE social media. I didn't grow up with all this technology but I have learned to really tap into the power of the internet...especially social media. It has allowed me to find my audience, build my tribe, generate exposure...and yes, make money. 

I build my business almost entirely online. Which means I don't spend a lot of time going to "networking" events. I don't make cold calls. I don't do three-way calls, or "opportunity" calls. I have no need. I generate plenty of business without all that.

Think about it. You can use social media to sell your products or services, either directly or by sending people to your website or email list. You can use FB groups and your email list to create a community of people who love you and will become raving fans. You can use it to grow brand awareness. And you can reach people anywhere, because...HEY, IT'S THE INTERNET!

How can YOU use social media to build YOUR business? Here are some tips:

1. Find your market. This is the most important step in building your online message. It can also be the hardest. Most of us, especially network marketers, have been taught to think of everyone as our market. That is simply not true. You need to be as focused as possible. For example, you might think that my market is anyone who wants to build their business with social media. But it's not. My target market looks more like this:

"Small and home business owners, age 50+, who want to use social media marketing and the internet to help build their businesses but struggle with the technology and understanding attraction marketing concepts." 

Does that mean if a 40-year old asks for my help, I'm going to say no? Of course not! But when I'm marketing, I target my my copy and my images to that specific market. And I pick up a lot of "overflow" because guess what! 50-year-olds aren't the only ones who struggle with technology. And a LOT of people don't understand attraction marketing.

2. Go where your market is. You want to get your message in front of the people most likely to relate to it and take action. That means you have to be on the platforms your folks are on. Yes, everybody immediately thinks of Facebook. But there's also Twitter. Instagram. LinkedIn. Pinterest. YouTube. And now TikTok. Do your research and find out where your people are. For example, I don't use LinkedIn much. Most of those people are either professionals with firms or agencies that do their marketing for them. Or they understand things well enough that I am not their person. But I am on TikTok. (Why? Isn't that for like 12-year olds?) I hear you. But again...guess what. There are a lot of more "mature" folks there too. And the fact that they are there shows me they already understand some basic marketing concepts and may be open to learning to do it more effectively.

3. Build your brand. 

People often confuse brands with things like logos, slogans, or other recognizable marks, which are marketing tools that help promote goods and services. But it's so much more than that. It's who you are. It's who you serve. It's what you believe in and value. It's how you serve your market. It's your vision and your mission. It's what makes you different from everyone else out there promoting the same products or services. It's knowing why people should trust and follow and ultimately do business with you.

Once you have all that figured out, you can create a logo, or slogan, or tag line that helps get that message out to your audience.

4. Create content that helps your audience get to know, like, and trust you. Everything you post should have a purpose...either building that audience, engaging with your audience, or selling to your audience. Think of building an audience that trusts you by share valuable info like tutorials, tips, how-tos, or training.

Help them get to know and like you by sharing your life with them...behind-the-scenes look at your workspace or office, family photos, pet photos, your story of how and why you started your business.

Inspire and motivate them by sharing inspirational and motivational quotes. People love them. And don't forget to share the story of your results in business or using your products. If you sell weight loss, share the story of your own weight-loss journey. Cosmetics or jewelry...share the story of how much more confident you feel when you know you look your best. Trying to recruit? Share the story of how your business has impacted you financially.

5. Yes, you can sell on social media...if you do it the right way. First remember the 80/20 rule. 80% of your content should be value. Only 20% of it should be promoting your business.

Use your social media content to connect with people. Don't pitch them! Just talk to them. Once you start interacting with them, you will be surprised at how easy it is to work what you do into the conversation. If they don't seem interested in your offer right now, get them on your list or in your group. Just because they say no today, doesn't mean things won't change tomorrow. Once they are on your list, you can market to them 365 days a year.

Make sure all your promotional content has a call-to-action (CTA). I know it's sounds strange, but people really do need to be told what to do. So make sure you tell them whatever it is you want them to do to move to the next step.

I know. This seems like a lot. But I promise you it works. Take it one step at a time. Make sure you understand each step before you move to the next. For example, it's hard to know where to look for your audience if you aren't sure who they are.

And if you want to be part of an amazing group of supportive, encouraging, helpful, entrepreneurs who are growing their business just like you, join our Facebook group!