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Saturday, September 21, 2019

Have You Gotten Thrown Off Course?


We've all been there.  Life is moving along at a good pace.  Your business is growing.  You're making progress toward your goals.  You're excited about what the future holds.

For some of us, that is the story of our lives.  But for others, everything changes in a moment.  You encounter disaster, disease, or discouragement.
But you’re not alone. Here is my story, along with the stories of two other women, friends of mine, whose lives were thrown off course by events outside of our control…

Facing Disaster

Betty was a stay-at-home mom who loved being with her kids.  She and her husband had saved for years to create their dream home in Joplin, MO.  Then they’d built it themselves, only outsourcing to two contractors where necessary.

You all know the story of Joplin.  On one spring afternoon, a tornado ripped through the town. It destroyed many buildings including Betty’s home. Fortunately, no one was in the house when the twister touched down.

Dealing with a Diagnosis

It was time for my regular GYN visit.  I went to these faithfully, twice a year.  Why twice?  Isn't the normal schedule once?  Yes...for most women.  But I always went twice.  Once for my normal checkup when I would inevitably be told they had found "atypical cells."  And I would be advised to come back in 6 months for a followup...just in case.  I had been going through this routine for years.  I had been feeling a little run-down and tired.  But still, when I went to the doctor, I was expecting to be told that the results were normal (this was the followup), and that all was well.

So I was stunned when the doctor told me I had cancer and explained that because of my exposure to DES, it appeared to be particularly aggressive.  I had always considered myself healthy and the new diagnosis caught me by surprise.

Encountering Discouragement

Lydia was a network marketer and the sole breadwinner in her family. She loved that her products helped so many people. When she was finally making enough to quit her regular job, she was ready to take the opportunity.  She looked forward to her next scheduled work day so she could turn in her notice.

After years of hard work, Lydia had finally achieved her dream…right as the company closed with no warning. 

Your life can change in an instant through no fault of your own. Adversity can strike at any time and throw you off course. The good news is that you can overcome these circumstances and continue to build a beautiful life even after devastation.

How do you find your way back?  When all your plans for the future are suddenly turned upside-down, how do you keep moving?  That's the subject of my upcoming series.  Don't miss it!



Sunday, September 15, 2019

Using Live Events to Grow Your Business

Attending my first ever live multi-day event back in 2000 literally changed my life and my business. Up until that point for about two years, I had been working as an event planner for a site selection company.  This was my first foray into doing something other than a regular job.  I was an independent contractor!  I was making okay money. But not enough that I could actually quit my regular job quite yet.  I knew I needed to find something else.  I either needed to find a way to better market my services.  Or I needed to find a totally new job.  At that time, starting my own business - other than the network marketing I was involved in, didn't even enter my mind.  But one of my event clients was hosting an internet marketing seminar.  Maybe I could learn something about marketing there.  That's why I attended.

Because of some fabulous opportunities I had to meet other successful people and to learn from some of the best minds in internet marketing, three weeks after that event, I dived headfirst into the world of online marketing and network marketing.  This was when my dad moved in with me and I needed to be able to work from home.  I knew I could make everything work, thanks to all I had learned and the connections I made.  I've never looked back!


At first, registering for a multi-day live event possibly even in another state, might not sound very budget-friendly. I mean a ticket can be in the hundreds or thousands of dollars, not to mention airfare, the hotel stay and meals. But if you choose the right event to meet your needs, you can benefit from that one single event for years to come. You never know exactly what will happen at a live event, but if you go knowing you will get an amazing outcome, then you will!  My experience with just my first live event has led me to:

  • Meeting other marketers in person and being asked to help with their events.
  • Building friendships with key business owners that have led to profitable joint ventures, affiliate relationships, and having my products and services promoted to others who would not have known me otherwise, leading to more sales of my products and services. 
  • Had a professional photographer shoot some headshots of me that I used in my marketing.  She was at an event I spoke at and took photos of all the speakers. This was one of those "you never know what'll happen" moments.
  • Being interviewed on an internet radio program where I was able to spread my message far and wide.
  • Meeting people who have become instant clients and others who I've developed longer-term relationships with who became clients years later.
And all because of who I met and what I learned at that first event.

Of course I've since spoken at and attended many other live events and I've learned a thing or two about choosing the right one. You've got to attend the right event to make sure you get the best return on your time and financial investment. For the best results, I look for events where:
  • I will learn something useful for my own business during the sessions.
  • I will likely meet people interested in my products and services.
  • I will have an opportunity to meet and mingle with the speakers in an intimate environment (instead of being lost in a sea of thousands).
  • I will have time to network with others as part of the event at breaks, meal times and after hours.
  • I will meet others serving a similar market as me so I can create joint ventures and become an affiliate for others, all leading to more cash for ME!
Be picky about the events you attend and you'll be amazed at the huge return you'll get. Just one idea or one connection could lead you to massive success!