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Tuesday, October 17, 2017

Talk About Yourself with Ease on Your "About Me" Page

You’ve probably heard that the "about me" page is the most visited on nearly any website. And that makes sense if you think about it: Your potential customers and team members want to know who they’re doing business with.

The trouble is, getting that information across without being too personal (i.e. unprofessional) or too formal (read: unreachable) is tough. Especially when you’re writing about yourself.

Let Your Personality Show

This is, after all, your “about me” page. So it makes sense to let the real you shine just a little bit. Write as if you’re having an email conversation with a friend. Don’t worry about being too formal, and if you start to sound like you’re writing a cover letter, lighten up a bit.

However, you can go to far. You probably should not use swear words (even if in real life you have a potty mouth), and you should leave out the details of your rotten divorce and how you’re trying to raise three kids and that’s why you’re working from home. That much “personality” is a turn off for potential clients.

Also, be sure to include your photo. It will make you seem more like a real person and less like some faceless website owner. Just be sure the photo you choose leans more toward professional than not. You don’t have to spring for expensive headshots, but don’t use the Halloween costume party photo, either.

But What Should I Say?

Here’s where most people really get stuck. Some things you might want to include in your “about page” are:

  • Who you work with
  • How long you’ve been in business (unless you started less than a year ago)
  • Your core strengths
  • What makes you different from others in your field

Not sure where to start? Take a look at the “about me” pages of those who are doing similar work, and who have a similar style. What do you like about their pages, and what do you think isn’t working for them? Make some notes including specific details so you can refer to them as you write your own page.

Remember, your "about me" page doesn’t have to be long or formal, but it does have to give people a sense of who you are and what you can do for them.

Really Stuck? Get Outside Help

Writing about yourself is hard. If you’re struggling, it may be time to get some help. You might choose to hire a writer – there are even those who specialize in “about me” pages – but it might be just as easy to get a friend to help.

Sunday, October 15, 2017

Building a Home Business

There are a lot of people that would like to work from home right now.  The corporate rat race just keeps getting worse and with the number of people looking for work, you could be a bit insecure!  Especially with the recent announcements of layoffs and shutdowns.

The good news is a home business is something you can begin today while you still have your other job.  You can build it up with the aim of making enough money for you to set aside for emergencies.  Or you can work to eventually replace your income if you do lose your job.

Lots of people have started home businesses and are doing very well with them.  The problem is you usually only hear from the ones who haven't.  But what they don't tell you is that it is usually their own fault.  They either don't put enough effort into it, they choose a bad system to follow that doesn't help them grow, or they treat their business a lot more like a hobby than a business. Something to be worked on only when they don't have anything else to do.

You are nothing like that, are you? You've been working 50 hours a week for at your job for so long you know you couldn't go through a day without doing something. With your own home business those hours would be devoted to you and your folks and your customers and down-line and no one else. You would be calling the shots.

No more sitting in traffic, skipping lunch and working late. No more spending money on business attire. NO more going days without seeing your kids and your spouse. Oh and did I mention vacations? Take your laptop along on as many vacations as you like, do some work during the day and live the good life with your family.

Can you see it?  Can you picture that life?  Great! Do you already have experience in sales or a customer-oriented job?  That's even better!

There are plenty of things worth doing if you would like to start a home business. You could spend weeks poking around on the internet trying to find the perfect idea and how to get started.  But chances are you will start to feel frustrated and ready to throw in the towel before you even get started! You can easily waste a lot of money too.

Here's the secret to success in the "work from home" arena - find someone who is already making the kind of money you want, who is living the life you aspire to. Team up with them, find out what exactly they are doing and have been doing to produce that result.  And then just do what they do. Seriously. Building a lucrative business can really be just that simple - no matter what business you want to promote.

Sales and marketing is the key - not what you're promoting. Right now there are plenty of online systems you can use to generate a regular supply of leads, qualify those leads instantly, produce a nice stream of income whether they join your business or not, and literally grow your business on autopilot. Here is the  home business lead generation system we recommend.