The trouble is, getting that information across without
being too personal (i.e. unprofessional) or too formal (read: unreachable) is
tough. Especially when you’re writing about yourself.
Let Your Personality
Show
This is, after all, your “about me” page. So it makes sense
to let the real you shine just a little bit. Write as if you’re having an email
conversation with a friend. Don’t worry about being too formal, and if you
start to sound like you’re writing a cover letter, lighten up a bit.
However, you can go to far. You probably should not use
swear words (even if in real life you have a potty mouth), and you should leave
out the details of your rotten divorce and how you’re trying to raise three kids
and that’s why you’re working from home. That much “personality” is a turn off
for potential clients.
Also, be sure to include your photo. It will make you seem
more like a real person and less like some faceless website owner. Just be sure the photo you choose leans
more toward professional than not. You don’t have to spring for expensive
headshots, but don’t use the Halloween costume party photo, either.
But What Should I Say?
Here’s where most people really get stuck. Some things you
might want to include in your “about page” are:
- Who you work
with
- How long you’ve
been in business (unless you started less than a year ago)
- Your core
strengths
- What makes you
different from others in your field
Not sure where to start? Take a look at the “about me” pages of
those who are doing similar work, and who have a similar style. What do you
like about their pages, and what do you think isn’t working for them? Make some
notes including specific details so you can refer to them as you write your own
page.
Remember, your "about me" page doesn’t have to be long or formal,
but it does have to give people a sense of who you are and what you can do for
them.
Really Stuck? Get
Outside Help
Writing about yourself is hard. If you’re struggling, it may
be time to get some help. You might choose to hire a writer – there are even
those who specialize in “about me” pages – but it might be just as easy to get a
friend to help.
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