When you realize your values and when you understand what sets your brand apart, it's easier to market!
This might seem like a pointless assignment. Maybe it's better suited to the REALLY big guys in the biz. But trust me. Understanding your core values has a ton of benefits for the home biz entrepreneur.
They can be the cornerstone upon which you build. They can help you make decisions like which projects to take on. Which customers to work with. Which products to promote.
Knowing your core values can also help simplify decisions. When everything is a priority, nothing is a priority. And when everything seems to be of equal importance...even when it's not...making decisions quickly becomes difficult and frustrating.
But with your core values to guide you, decisions are easier. You have clearly defined what matters most and can focus on that.
Core values can also be incredibly powerful at inspiring your team. And as you get clear on what values your brand stands for, it becomes easier to attract your ideal client.
Some entrepreneurs believe you must choose between making a buck and making a difference. But you will find customers that will be loyal to your brand simply because they support the same values you do.
Sometimes, it can be difficult to decide on your core values. But your principles are what will keep your business from becoming lost in the crowd.
Smart marketers like you understand that your core values help you stand out in a crowded marketplace.
It is possible that as your business has grown, the values that fit you perfectly when you started are no longer relevant. Be willing to step back and look at what you really want to stand for.
Creativity and innovation
Transparency and communication
Creating outstanding customer experiences
Taking action
Confident and creative self-expression
Personal growth through learning
These are some of the core values my clients came up with during a recent training webinar. And they are all perfect...for them. There are no right or wrong core values. It's just about expressing who your brand is and sharing that with your audience, with your team, with your customers, and with the WORLD!
Today's the day. What does your brand stand for? It's time to define your core values.
