Buying Leads is a Waste of Money

There are a lot of vendors in the world trying to get people to buy their leads. Your MLM company may have a "lead co-op". This isn't a new concept. It is used a LOT...especially in the MLM/Direct Sales industry. But are these leads actually worth the money? Here's my thoughts:

Instagram Tips

   

Instagram is one of the hottest social media networks. I admit I am not as active there as on other social media platforms. Not because it isn't worthwhile. It absolutely is a good platform for people who are more visually oriented. But I do use it and have learned a few things in the process So if Instagram is your platform, show off your brand and get traction by following these simple tips…

Set up a business account. You are in business. So set up a business account. This gives you access to tools you don't get with a personal account. including insights, ads, and shopping.

Write good captions. Yes, Instagram is a mostly visual medium. But that doesn't mean you get to ignore your captions. It's all part of your brand. So don't rush this process. And don't worry about length. If you've got something to say, go ahead and say it. Just make sure it's worth it.

Use hashtags that are relevant. Hashtags are how your audience finds content on Instagram. You can use up to 30 hashtags per post. Although some Instagram "experts" recommend you use all 30, you probably don't want to do that. It can look spammy and turn off your followers. Plus, if you use irrelevant or repetitive hashtags, followers can choose not to see your content for that tag. So just use hashtags that are relevant, and specific to your niche.

Engage with your audience. Just like every other social media platform, interaction with your followers is crucial. Respond to comments on your posts. Like and comment and share others' posts.

Use Instagram Stories. Instagram Stories is the video feature on Instagram. You can use it to create short (less than 60 seconds) videos that your followers can watch.

Try the Gift Card sticker and button. You can now sell digital gift cards directly from your Instagram Story or profile.

Go Live on Instagram. Use Instagram Live to show your followers what you're doing right now. Host a Q&A. Interview an expert in your niche. Share a tutorial. 

Set up an Instagram Shop. This allows you to create your own online store within Instagram.

Give Instagram Reels a try. This is Instagram's answer to TikTok. And brands are already using it to stand out from the crowd. 

Post at the right times. This is actually a little more complicated than it seems. For information on the best...and worst...check out this article The Best Time To Post On Instagram in 2020.

Post quotes and other positive content. Most users on Instagram are looking for upbeat, inspiring images so stay positive!

Study your analytics. One of the reasons you want a business account is to get access to a host of statistical data. Use these stats to learn more about your followers and what types of content they'd like to see from you.

Best Practices for Pinterest

I love Pinterest! After Twitter, it is my biggest generator of leads and traffic.

Pinterest is a great way to drive traffic back to your website or blog. The shelf life of a pin is typically three months and one popular pin alone can continue to result in traffic for years to come…

Like everything else in 2020, the way we market on Pinterest has changed. If you follow me there, you will witness my profile undergoing an evolution to keep current with best practices. Techniques we were taught earlier are no longer valid.

So what is currently working on Pinterest? Here are my best tips:

If you haven't yet, create your business account and claim your website. This is the very first thing you should do. Having a business account allows you to use Rich Pins, run ads, and get analytics.

Use a face for your profile picture. Just like all your other social media platforms, Pinterest shows your pins to people who may not follow you or know who you are. People look at profile images as the first step to getting to know, like, and trust someone. If you put your face in your Pinterest profile image, it builds trust with your audience and is proved to increase your click-through rate.

Create the right boards. It used to be considered smart to create lots of boards covering a wide range of topics. This was supposed to help you connect with a broader range of people. The problem is that people who are interested in my "Fairy Gardens" board may be great people who share one common interest with me. But the odds are they are not interested in my business. Now, it's best to have fewer boards that focus on your BRAND and your CONTENT.


Post only to relevant boards. When you post content to boards that aren’t relevant, Pinterest considers this spam. The company may remove your post and even delete your account.

Pin to relevant group boards. Group boards are back! I know they went away for a while, but they are trendy once again, and well worth the effort to belong to them. I don't recommend you start a group board of your own unless you want to spend all your time managing it. But I do recommend you find good ones to join.

Publish pins before the holiday rush. If you post seasonal content, you’ll need to post 20-40 days before the actual event. This will give you the most traffic and the best engagement.

Add ‘Pin It’ button. Make it easy for your visitors to share your content by adding a ‘Pin It’ button to your blog or website. Be sure to publish visual content that’s already optimized for Pinterest!

Add board covers that look professional and create attractive branded images. When your Pinterest boards are unified with beautiful covers, new users are more likely to follow you. And attractive images get more favor in the Pinterest feed. Attractive pins catch the eye of pinners and slow their scroll. So keep in mind that on Pinterest, the IMAGE is more important than the pin URL.

Publish your pins in the evenings. Pinterest is a social network that users tend to get lost in and they know it. That’s why most people save their browsing until the evening after they’ve had a busy day. 

Publish 2 - 6 pins per day.  As in Facebook, too much content and you end up competing with yourself.

Use Video Pins. There aren't very many people using video on Pinterest yet. So if you really want to stand out, start creating 6 -15 second videos. In the wall of images on the Pinterest feed, videos will definitely catch the eye! These play without sound automatically, so do not rely on audio to get your point across.

You should be using Pinterest for business in 2021. It's one of the most valuable platforms for ecommerce. Think of it as a huge shopping mall with with hundreds of thousands of "window-shoppers." And each of your windows is a clickable link! It really is to your advantage to get yourself situated on it now. 

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Twitter Tips

I love Twitter. It is my social media platform of choice! Yes, you there is a character limit of 280 characters per post. You will learn to be concise! Yes, there are trolls and haters there. Just like everywhere else. But the benefits of Twitter far outweigh any negatives. 

Twitter is one of the busiest social networks but it’s also excellent for driving traffic back to your website. To get the most out of your tweets, follow these simple suggestions…

Keep your Twitter handle simple. Avoid adding numbers or supplementary characters to make it unique. 

Use longer messages. Twitter now allows users to post tweets that are up to 280 characters in length. 

Include video as part of your Twitter marketing strategy. Videos must be shorter than 2 minutes and 20 seconds. If you upload a longer video, you’ll be given the chance to edit it down to the required length. 

Make a tweetstorm. If you want to go in-depth about a topic, use a tweetstorm tool so your followers can easily follow your thread. 

Create videos that show behind-the-scenes of your business. This makes it more likely that your followers will like your brand and make a purchase. Maximum video length is 2 minutes and 20 seconds.

Avoid posting the same tweets repeatedly. Twitter now views this practice as spamming and may delete your account if you do this. 

Use a social media tool to find popular hashtags. Hashtags make it easy for users to discover your content. You can discover which ones are the most popular by using TagDef. or Hashtagify.

Pin your best tweet. Twitter allows users to ‘pin’ one tweet to the top of their profile. This is a simple way to drive more traffic to your website. 

Engage in trending topics carefully. Make sure you understand the hashtag and how it’s being used before you tweet. Otherwise you risk saying something that your followers might find offensive. 

Include more images. While text tweets can be easier to post they don’t drive as much engagement. Tweets with images are 90% more likely to get likes and replies. 

Add polls to your tweets. Polls can be a great way to gain valuable insights about the types of content that your followers prefer.

Curate content. Don’t just publish your own content. Gather content from other sources sources, and share it with your audience to diversify your Twitter posts. Retweet helpful articles, positive customer feedback, and user-generated content, among other posts, to maintain a solid Twitter presence and to better connect with your audience.

Use the right call to action (CTA). Include relevant and compelling CTAs in your tweets to generate more clicks. Go beyond asking your audience to share your content. Encourage them to visit your website, download content from your landing page, or use a discount coupon.

Schedule your posts. Schedule your tweets at the perfect time to ensure your audience sees them. Stay on top of your social media content calendar, and automate your Twitter posting schedule. There are reliable social media management tools, such as SocialJukeBox, that can help with this.

Two Top Marketers Spill Their Guts LIVE!

Yes, I know! It’s another post with another offer! But this is too exciting not to share!

2 top internet marketers are getting on the Wednesday webinar to spill their guts!

Why are they spilling their guts?

Because they are getting on to offer a FREE MASTERCLASS to help you discover amazing ‘Done For You’ customizable funnels & lead magnets that brand YOU, Grow YOUR E-mail list, and promote YOUR opportunity!

And to do that they’re going to reveal their most current and effective what’s-working-now tactics…

The tactics that are pulling in leads and customers for their business right now!

No yesterday’s news here!

Wonder twins Brian and James Fanale are going to be laying it all out for you tomorrow at 8pm EST.

Grab your spot now while you still can!

Here’s some of what you can expect…

• Why having a high-value funnel in place is CRITICAL if you want to get leverage in your business
• How to take ‘done for you’ solutions, WOW your prospects, and turn them into customers today!
• Simple little-known Canva tricks to customize everything so YOU are fully branded & look like a pro
• How to get thousands of video views, 200+ subscribers per month, and high-quality backlinks to grow your business FAST.
• And so much more… this LIVE show helps you take your business to the next level!

That’s all happening on ONE single training tomorrow at 8 pm EST…Get on it and get this inside info that won’t be revealed anywhere else!

Click here to get registered now!

See you tomorrow night!

How Would You Like 36+ FREE Leads Per Day With Facebook? Look What I Found...

I’ve got some good news and bad news for you…

You know how much I LOVE Facebook marketing. But it appears that some of what I was teaching you could have been better!

I just watched this amazing webinar and while I am pretty excited I’m also a bit irritated that that I didn’t know about this stuff sooner. I really need to get through all these webinars a bit faster…

Oh well…

Anyway...so here’s the bad news I discovered about Facebook…

I have totally left you in the dark about some of the easiest
methods in the world to getting tons of leads for our home businesses…

But there’s very GOOD NEWS!!...

You’re not going to be in the dark any longer! This webinar I
just watched IS the light at the end of the tunnel.

CLICK HERE for instant access:

It’s a FREE, jam-packed 86-minute recording of one of the
most powerful webinars I’ve EVER seen on Facebook marketing...

It shows EXACTLY…step-by-step… how a master Facebook
marketer named Michelle has made over $10,000 in one week
on Facebook. Yes, that’s right.  ONE WEEK!

Now that’s not every week of course, but it was certainly
enough to make my ears perk up...

And here’s the amazing part about Michelle’s tactics…These are simple methods that have been staring us all
right in the face!!

Basically there’s nothing that YOU can’t do yourself...

Michelle shows exactly WHAT to do, and HOW to do it.
She’s taking the wool from our eyes that so many of the
gurus have been blinding us with...

You’ve got to go CLICK HERE and check it out...

In the Webinar Michelle reveals...

** What she does to pull in 25+ new raving fans per
day on FACEBOOK...

**The tactics she uses for 36+ solid...can’t-wait-to-work-
with-you LEADS every day...

** The secrets to creating Facebook PPC ads that only
cost .07 cents per click and get a whopping 49% click thru rate...

** And tons more!!...

CLICK HERE and check it out:

This is seriously everything that you need to

know to start killing it on FaceBook every single day.
Business and life changing information...for FREE right now...
and only one click away.

One More Chance

I am officially hibernating after this. Okay probably not. But I am going to be focusing on finishing my next book, so I don't have time for a long and drawn out post.

Besides, with the holidays and all, I am thinking you really don't want one either. So this is ONLY for those of you who have been looking at the marketing system I told you about in a recent post.

I am working with a bunch of people on this and I am getting ready to start my 10 Day Success Group again. The truth is that there is a window of opportunity right now that is just really cool. So if you were looking at MLSP and didn't go for it and you regret that decision...

I have something special for those who take advantage of the 10-day trial.

Stop reading and disregard if you are not into it. But if you are, go order HERE.

Once I see you’ve joined, I’ll contact you so I can help you out and add you to our group.

If you are not into this or it's out of your budget, no worries.

I have so much good stuff coming you are absolutely going to flip.

I know this isn't my typical blog post. I just wanted to make sure you get this just in case.

But if you feel the need for a longer read, did you see this blog post?

Meet Jennifer Lamb!

I do these Success Story profiles from time-to-time. Whenever I meet someone really cool. And Jen is REALLY cool!

Could you be my next profile?