Convince Your Visitors to Take Action

I've been using sales pages for awhile. I use social media to bring visitors to my sales page. It took time to figure out how to make it work. At first I would simply create a very simple sales page. Then I eagerly waited to see the results of my marketing efforts. Unfortunately, I only saw a few sales despite the fact that I’d driven thousands of viewers to my site.

Then I took some training through MLSP. I learned that while I had strong copy, my sales page was still missing a few important ingredients.


Here's what I learned:

Create a Clear Call-to-Action Button

The button for purchasing your product must be clear. If you’re vague, you’ll confuse visitors and this confusion will cause them to leave your site before completing the transaction.

I had used a button on her page that read: Yes, I’m Ready to Change My Life. I thought that was very clever. It wasn't.  So the first thing I learned to do was change the wording to “Add to Cart Now”. It was a subtle tweak that boosted conversions quickly!

Make a Guarantee

Making a purchase online—especially from a product creator you don’t know—is risky. Your visitors don’t want to pay you only to receive no product or even worse, a crappy product that they can’t use.

But when you offer a guarantee, you can ease a customer’s mind. A simple promise like a 30 day money-back guarantee is all you need. Of course, some product creators choose to offer only a 7-day guarantee due to the nature of digital products.

Don’t Forget Your Sign Off

I also tweaked the end of my sales letter. I added two elements to the end of my page—first I added a smiling photo of myself, the same one I used on social media and for podcast interviews. I used an image of my signature, too.

When visitors see a photo of you and your signature, they’re more likely to trust you. You’re no longer some shadowy marketer that might take their money and run. Instead, you’re a digital business owner who will stand behind their products.

Add a Post-Script Section

Another thing you can do to convince your visitors to take action is to use a “PS” section. Many people scroll to the bottom of a sales page before they read the copy. Typically, they’re looking for the price of the item, the person selling it, and a summary of the offer.

That means you’ll want to offer a quick recap of the important points in your PS section. You should touch on two things—the problem and the solution. For example, you might say, “Tired of diets that never work for you? Try out my done-for-you meal planners and download the first month’s menus today.”

It can also be helpful to add urgency to the PS area. In the above example, you could mention that the price goes up in a few days or that you’re only selling a certain number of copies. When customers like your offer and have a reason to act immediately, they’re more likely to add your product to their shopping cart.

The Essential Elements of a Great Sales Page

You have a product. You are PASSIONATE about it.  You KNOW it could help your customers...if you could just figure out how to write your sales page! 

 

Does this sound like any one you know?  Like maybe...YOU?

Struggle no more! It's not as difficult as you may think. Every sales page has three important elements. If you use these elements, you’re more likely to convince visitors to make a purchase. Here’s what you need to know…

A Compelling Headline

At the top of your sales page, you’ll need a compelling headline. The job of this headline is to encourage your visitors to read the rest of the sales page. To create a headline, focus on what your customers are getting. For example, if you’re selling graphic design software, then you might use a headline like: Design Your Own Logos, Banners, and Posters in 5 Minutes!

A bold promise like this can be very effective. But keep in mind that your headline must be true. Don’t promise to teach someone everything about PhotoShop in 5 minutes. They’ll either be disappointed when you can’t deliver or they’ll recognize the headline for a lie and move on.

A Fascinating Lead

There’s an expression that editors and publishers frequently tell writers, “Don’t bury the lead”. What this means is that you should put the most important information at the very top of your content. It’s good advice for writing a sales page, too.

When you’re writing the first paragraphs of your sales page, consider what your potential customer might want to know most. For example, you’ve created a course on designing with PhotoShop. So your lead should be focused on how quick and easy learning this software can be.

Benefit-Driven Subheadings

So, you have a compelling headline and a fascinating lead, now add benefit-driven subheadings to your page. Subheadings are important because once a potential customer sees your offer, they’ll scan the rest of your page.

They're looking to learn more but she may not take the time to read all of your text. She wants the highlights of your product and the best way to provide them is to have descriptive headlines. For example, if you’re releasing a course on web design your subheadings might include:

·         21+ Design Templates Are Included for Your Use

·         Find High-Paying Web Design Clients with the Client-

          Getting Guide

·         Network with Industry Professionals in My Exclusive             Web Design Group

All of these subheadings promise benefits beyond the product. They appeal to what your potential customers want—simple, easy web design projects and the chance to network with other designers.

When it comes to your sales page, don’t be afraid to take your time. Think about the results your visitor truly wants and show them how your product can get them those results. If you do this well, you’ll be more likely to convert your visitor into a life-long customer.