Choosing a Good
Domain
Your domain name is your URL – it’s what you’ll tell people
when they ask “What’s your website.” It’s a decision you’ll likely have to live
with for a long time, so it pays to put some thought into it and not buy the
first one that comes to mind.
These days, finding an available domain name can be a
frustrating task that often leads new website owners to choose less-than-ideal
URLs. You can save yourself a lot of trouble by following a few established
“rules”:
- Always choose
.com – You might be tempted to use .net or .org if your preferred domain
is taken, but please do not do that. You will lose traffic to the holder
of the .com when your potential clients fail to remember that your site is
.net.
- Avoid ambiguous
spelling, repeated letters, and numbers – Using transcription4u.com might
seem fun, but imagine having to explain how it’s spelled every time you
tell someone what your domain name is.
- Avoid hyphens –
For the same reason as stated above. Imagine yourself on a podcast and
having to say “www dot quality dash transcription dash services dot com.”
It doesn’t exactly roll off the tongue.
Always give your potential domain the talk test – say it out
loud – and then ask a few friends to look at it. You might just be surprised at
what they’ll see that you didn’t expect.
Choosing a Good Hosting
Provider
In order to have the most flexibility with your new site,
it’s important that your hosting provider:
- Is NOT the same
as your domain registrar – Hosting and registering with the same company
gives them far too much control over your business assets.
- Has cPanel
access – While not critical, it is much easier to find someone to help you
with any technical problems you might have if your host uses this familiar
format.
- Has a great
reputation – Two of the best are Hostgator and Bluehost. They’re
inexpensive and well-known, and both offer excellent customer service.
- Is NOT free –
Blogger, Weebly, and other free sites might be attractive from a monetary
standpoint, but they won’t convey the professional image you want.
Choosing Your Website
Platform
Finally, before you can build your site, you’ll need to
decide what will power it. You have a lot of choices here, from HTML you build
yourself using Dreamweaver or a similar program to proprietary software offered
by your hosting account. All have their good and bad points, but for most new
website owners, the absolute best choice is SoloBuildIt.
It’s simple to use, offers nearly endless
customization options, and with a huge community of users and developers available,
it’s super easy to get help if you need it. You can customize your site with one of thousands of themes so it looks exactly the way
you want it to look, and you’ll never have to dig into the code to make changes
– unless you want to, that is. And they do provide hosting as well as domain registration (the only exception to rule #1 above in my opinion) plus all the analytics you could want.
