The Four Stages of Your Business Life

I was speaking with a member of my team last night. She was one of the first to join my network marketing downline and she went after it with all she had. Before long, she was making more money than I was! Last night, she called to tell me she had hit a slump and she thought maybe she had taken this business as far as it could go. Of course, she is wrong. She has just hit that stage in her business life that I call the "dry spell."

If you have been in any kind of business of your own then you know what I'm talking about. You will go through stages while you get things up and running and then find your equilibrium. There are typically four stages to the life of any business and what you do during each of them can dramatically impact the life of your business.

The first is the "new business excitement" stage. You have just joined a great opportunity or launched your first product or put up your first site and you are jazzed! You are have the best deal out there and you are going to whip the world. You are going to make so much money that no one will even believe you when you tell them. You are full of energy and new ideas and can't wait to do them all. Unfortunately, that's the problem at this stage. You may have a tendency to scatter your time and resources among so many different things that nothing gets accomplished and you get discouraged. You are so busy building your business that you forget about the rest of your life. As resources dwindle and energy drops, you begin to worry more and more about your decisions until - you quit, thinking your business idea was a bad one or the network marketing opportunity was just a scam.

How to you make it through this stage? Focus. If you have joined a network marketing business, concentrate on finding customers for your products and team members for your downline. Decide how many prospects you can talk to effectively each day. That's your goal. If you don't gain a customer or recruit a team member that day, don't keep pushing out of desperation. Panic shows! Just set it aside and start fresh tomorrow. And don't spend all your money buying the videos or trying the products or going to the meetings. You will need to budget for these things while you grow your business. When I first joined Fortune Hi-Tech Marketing, it was just a few months before the annual meeting. Everyone was talking about it and asking me if I was planning to attend. I almost got caught up in all of the excitement and was just about to spend LOTS of money on plane fare and hotel rooms when someone in my upline stopped me. He asked me how much money I was making and I told him I had just started. Then he said if I wasn't making enough from my business to pay for my trip, I should reconsider. There were probably other more important uses for that money and my time could probably be better spent at home building my business. It made sense, so while everyone else was in Las Vegas, I stayed home and recruited enough people to promote myself to the next level.

Stage two is the "dry spell." You have been working as hard as you can and yet you just aren't growing like you did in the beginning. You have run out of people to tell about your business opportunity. The initial excitement for your product has worn off. Your site just isn't getting the hits it used to. You're wondering "does this thing really work?" Don't panic. This just means it may be time for some changes. If you are in network marketing, it may be time to stop concentrate on building your own downline and focus on helping your team build their businesses. After all, if they are successful, it impacts you as well. Or perhaps it's time to look at some new marketing techniques or different markets for your products. Now is the time to learn some new ways to do things. Talk to your mentor. Read some of the books and newsletters published by the experts in your field. Brainstorm. And then make the changes necessary to move you past this stage.

Stage three is the "Wow - maybe this REALLY does work stage." You made it through stages one and two and you are seeing your business gain some new life. You feel a sense of hope that perhaps you can make this happen after all. You have new energy and a new outlook and a new optimism. Keep it going by concentrating on doing the things that helped you make it this far to begin with. This is where you want to really take a look at what held you back and what moved you forward. Discard the actions that limited you and focus on those that help you grow.

The last stage is the "I DID it!" stage. Your business is flourishing. You are making money. You have learned to balance your business life with your personal life. Don't lose it by becoming complacent. Always keep learning. No matter how long you been in business, there is still something you can learn. Always stick to the basic plan that got you here in the first place. When things slow down, take a good look at what's happening and don't be afraid to make changes if necessary.

You can do this. Look at me. Just when I was thinking about retirement and wondering how I was going to afford it, a whole new world opened up for me! I'm doing things with my business now that just a few months ago I would not have dreamed of. And it's all because I refocused my resources, listened to the experts, made some changes to my business plan, and DID it!

Let's Make Next Year Your Year to Shine!

I know it's been a while. A loooonnngg while! Too long! I apologize. I can only say I've been very busy. Running business. Rethinking strategies. Planning for next year. How about you? Are you ready for next year? If not, now is a great time to start thinking about 2008. If you have a business, start looking at ways to grow. New products. New delivery options. New promotional strategies. Perhaps even a whole new business venture.

If you don't have a business yet, there has never been a better time to start one. Thanks to the internet it is now cheaper and easier to get up and running than ever before. And thanks to all of those who have gone before you, there is more help than ever before. People like Ken McArthur, Derek Gehl, Yanik Silver, Mike Filsame, Mark Joyner, and Joe Vitale. Some of them will even let you be affiliates of their products and resell them a commission. We discussed making money with affiliate programs in an earlier post if you aren't familiar with the concept.

So what's holding you back? I'm issuing a challenge to all of you right now. Let's make 2008 your year. Each one of us has a choice to make. 2008 is right around the corner and it's calling to you to change your life. Are you coming or not? Will you make the choice to join us?

I know many of you will be afraid of leaving what if familiar and venturing into something that is totally unknown. Others of you will be excited and challenged at the thought. All of you will be asked to do things you never thought you could do - contact people, write a business plan, promote yourself and your business.

What if you decide to make the choice? What happens next? Contrary to many of the "gurus", there is no foolproof formula. What works for me may not work for you. I can't do what my friend Ken McArthur does. I use many of his ideas but I adapt them to my situation. But there are some steps you can take to increase your chances of being successful.

1. BREATHE! Change brings stress. Even positive change can be stressful. So make sure you take time each day to relax and just breathe. Do yoga, meditate, go for a walk - whatever it takes. Just don't let yourself tighten up and be afraid.

2. Take control of the change. Each day remind yourself of your vision, your plans, your goals. Stand in front of a mirror and state to yourself your intentions to build a better life. Or even go a step further as recommended by my life coach and sing it. She claims music brings the message deeper.

3. Never stop learning. Read everything you can about your chosen business. Find out who the experts really are and study them. I've listed many of them in this blog but there are so many others. Buy their books or get them from the library. Join their forums, subscribe to their newsletters, read their blogs. Go to seminars when you can afford them. If you have questions about which ones to attend or which products to purchase, ask me. If I am not familiar with it, I'll find someone who is.

4. Don't lose touch with yourself. I've seen online entrepreneurs who thought they had to pretend to be something or somebody different from what they were to be successful. They only thing they were was phoney. And people can spot phoney right away. If you aren't credible, you won't go anywhere in this business.

5. Make sure you keep your priorities in order. Success is great, but not at the cost of your family, your spirituality, your faith, your health, or your fun. Set aside time for the things that make your success meaningful.

6. Make Nature your best friend. NATURE HAS A LOT OF WISDOM FOR US. It’s as simple as that. Don’t ignore this truth, live it.

7. Don't be stingy! Give back to the community that gave to you. Help others get where you are. You get back what you give. I have a friend who sells cars very successfully. Every day he makes it a point to do something for one of his customers. He calls it "feeding the lot." You know what? His customers love him and are very loyal. And if they have a friend or family member who needs a car, guess who gets the referral? That's how I met him. He sold me my car based on a referral from someone else. Besides, there is nothing like "free" to gain long-term, loyal customers. You can even use this concept to market. It's called "viral marketing" and we'll talk about it another day.

So - are you in? Make the choice.

By the way, speaking of free stuff - I wanted to let you know about this fabulous promotion I'm taking part in that ANYONE can join to market your business for FREE!!! It's called 30 days of Christmas and this is the third year running. When you visit the site you can become a member for free and then have access to hundreds of ebooks, ecourses, and special reports all designed to help you in your business efforts. What's cool about this site is many people give away valuable stuff so they can get their name out there and be seen by the thousands of visitors to the site each day. I'm giving away a free offer-- go now and see what it's all about: http://www.30daysofchristmas.com/index.php?id=M2183. You can also become a contributor yourself-- it's just a few simple clicks and then your giveaway can be seen by thousands, too!I hope you'll get in on the action! This is cool stuff!