My husband and I are getting ready to file our taxes and as usual, the discussion comes up - do we need to make some changes for next year? As business owners, we are faced with the fact that we make all the decisions concerning our business. The choices are endless! Is it time to incorporate? If so, should I become an LLC or is an S Corporation better?
Should I let Dearl talk me into using the Blackberry he bought me for Christmas (which is still in the box) or stick with my trusty system of Day Planner and Post-It notes?
Where should I focus my marketing this year? With all of the dire warnings about the economy, will some methods work better than others?
We desperately need a new computer. I want another PC. Dearl wants a Mac. Who is right?
Is it time to hire an assistant? If so, should we use a virtual service or actually hire someone to come to our office?
Decisions, decisions, decisions. AAAGGGHHH!!! It's enough to make you crazy! Especially when the wrong choice can have drastic consequences for your business.
If you are lying awake at night struggling with the answers to these or other business questions, it's time to build yourself a team. My team consists of personal friends and professional acquaintences whose advice I trust. I simply need to pick up the phone or dash off a quick email or text message for all of the support and answers I need.
To build your team, simply make a list of all the questions you have. List all of the professional services you need or may need in the future. Then start thinking of all the people you know that can fill one or more of these needs or answer one or more of your questions. My team consists of my accountant (I hate numbers!), a lawyer (always good to have someone whose up to speed on legalities), my daughter the computer geek, my friend Ken the marketing guru, and my friend Karin who is also an entrepreneur and is a good one to turn to when I have questions about communication. (She's the one who keeps me from blasting off emails I may regret later!). I also have friends who keep me up to date with the latest Alzheimer's research and the current services available for my dad (they work for the area Agency on Aging), a nurse and a holisitc health practioner that provide me with the latest health news (Dearl's heart), and two grandchildren who remind me when I'm not taking enough time for the important things in life ("Nee-Nee, why haven't you been by to see us lately? We miss you!")
How do you find the people for your team? You probably already know many of them so just ask. Tell them you are forming a team of advisors for your business and would like them to be part of it. Lay out the ground rules for their participation such as how to contact them, when to contact them, will they be compensated for their services, etc. Once you have them in place, ask them for referrals to people who may fill other needs for you. If they can't make any recommendations, then get out and network. I met my lawyer through the Girl Scouts and the nurse at a women's networking luncheon. And I have a whole network of internet marketers I can turn to for advice just from attending the jvAlert events. And of course, there is the wonderful group of ladies that make up the Baby Boomer Divas. They are a never ending source of support and advice!
"Solopreneur" - it's just a word. It doesn't mean you have to go through the business experience alone. Build your team. Use your team. And one day when someone who is just starting out on their own asks you to be on their team, remember where you came from and say yes!
P.S. The general consensus from my team of experts has been to ditch the Day Planner, burn the Post-It notes, and USE THE BLACKBERRY. I'm not sure I'm ready for this, but I trust their advice so here goes. Wish me luck!
Showing posts with label jvAlert. Show all posts
Showing posts with label jvAlert. Show all posts
Thursday, February 21, 2008
Thursday, October 4, 2007
Something old, something new, something borrowed...
I know I've been so busy lately, I slipped behind a little on the blog. Don't worry! There are LOTS of brand new things coming up very soon for WealthTogether. In fact I hope to get to my good friend Ken McArthur's jvAlert event in Orlando or Atlanta. He hasn't decided on a location yet, but I am planning to be there either way to discuss some new ideas. I'll keep you updated and hopefully some of you will join us there. I'd love to meet you and introduce you to Ken.
In the middle of all the new and exciting things, it's easy to forget about all of the wonderful resources that we ALREADY have. I've been thinking about how many times we forget the basics when it comes to our on-line businesses, so I've included some old stuff and some new stuff and some stuff I borrowed from Ken.
First the old stuff. I don't understand why, but many of you sent me copies of your first ezines right after I posted that information. Most of them were pretty good and I asked to become a subscriber to several of them. And of that bunch - only two have followed up. Where are the rest of you? The number one reason people don't make money with affiliate marketing or an internet business is LACK OF ACTION! An ezine is a free and simple way to promote yourself and your products. So let's get back to work. I'll be waiting for my next issues from those of you who still owe me. You know who you are!
Now the new stuff. Recently a friend of mine who is starting her own business asked me about PayPerClick advertising. She understands how it works. But she wanted to know if I had any favorite PPC search engines. There are a multitude of them and the ad campaign that works on one may not work on the other. You'll also notice that certain keywords may be more affordable on one PPC over another. So do I have some favorites? Yes, I do. And here they are: http://www.7search.com/, http://www.enhance.com/, http://www.looksmart.com/, http://www.miva.com/, http://www.search123.com/, http://www.searchfeed.com/, and of course my absolute favorite, Google AdWords. There are several others, but these are the ones that have worked best for me. In a future post, I'll tell you how to get the most bang for your 50 cents (that's the most I've ever had to spend for a keyword) using PPC advertising.
Next new thing: There are two great events coming up that I hope you will all attend. Oh, and sorry guys but these events are just for the ladies in the crowd. First -
BAM Enterprises presents: The first-ever "Ain't No Stoppin Us Now!" Baby Boomer Girlfriends' Retreat on April 18-20, 2008 in beautiful, sunny Daytona Beach, Florida. This fabulous weekend will feature Beverly Mahone's "I'm Still Hot…It just comes in Flashes now!" Girlfriends Pajama Party weekend and a Town Hall Meeting which will be taped by a local television station. We're gonna party like it's 1979!!! For more details, click here (and turn down your speakers if you don't want to hear the music):
Girlfriends Retreat
The second is actually another first - The first-ever WBO "Free to be ME" Convention" on October 10-12, 2008 in Houston, Texas. Women Business Owners from around the world will be coming together to meet at this annual event to share their stories, adventures, pictures, and dreams. We will be building bonds that will launch businesses and maintain those that are growing. To register or to find more information go to http://www.womenbizowners.org/ and click on WBO convention.
I am really excited about both of these events and I hope to see some of you there.
And now for the something borrowed. Ken McArthur, marketing wizard and founder of jvAlert, always keeps me updated on the latest "must have" resources for online and affiliate marketing. He recommended a book to me and I am so glad that he did. It's an absolute classic that I now always recommend to people involved in affiliate marketing -- That's YOU. It's called "Affiliate Mistakes" by Chuck McCollough. Chuck is a regular guy who lives in San Antonio with his wife Carol and his daughters Crystal, Ashley, Amber and son, Cody. Chuck claims that they are "the smartest and most beautiful youngsters you will ever meet" but he could be prejudiced. Chuck runs some of the most visited sites on the web today, but it wasn't always so. In fact for three years Chuck "busted his butt and still wasn't making money." Chuck didn't go from zero to thousands over night, but from the time he started working smart, avoiding the mistakes everyone else was making, the checks gradually increased. You can check out his book at: http://www.affiliateproblems.com/
More soon!
In the middle of all the new and exciting things, it's easy to forget about all of the wonderful resources that we ALREADY have. I've been thinking about how many times we forget the basics when it comes to our on-line businesses, so I've included some old stuff and some new stuff and some stuff I borrowed from Ken.
First the old stuff. I don't understand why, but many of you sent me copies of your first ezines right after I posted that information. Most of them were pretty good and I asked to become a subscriber to several of them. And of that bunch - only two have followed up. Where are the rest of you? The number one reason people don't make money with affiliate marketing or an internet business is LACK OF ACTION! An ezine is a free and simple way to promote yourself and your products. So let's get back to work. I'll be waiting for my next issues from those of you who still owe me. You know who you are!
Now the new stuff. Recently a friend of mine who is starting her own business asked me about PayPerClick advertising. She understands how it works. But she wanted to know if I had any favorite PPC search engines. There are a multitude of them and the ad campaign that works on one may not work on the other. You'll also notice that certain keywords may be more affordable on one PPC over another. So do I have some favorites? Yes, I do. And here they are: http://www.7search.com/, http://www.enhance.com/, http://www.looksmart.com/, http://www.miva.com/, http://www.search123.com/, http://www.searchfeed.com/, and of course my absolute favorite, Google AdWords. There are several others, but these are the ones that have worked best for me. In a future post, I'll tell you how to get the most bang for your 50 cents (that's the most I've ever had to spend for a keyword) using PPC advertising.
Next new thing: There are two great events coming up that I hope you will all attend. Oh, and sorry guys but these events are just for the ladies in the crowd. First -
BAM Enterprises presents: The first-ever "Ain't No Stoppin Us Now!" Baby Boomer Girlfriends' Retreat on April 18-20, 2008 in beautiful, sunny Daytona Beach, Florida. This fabulous weekend will feature Beverly Mahone's "I'm Still Hot…It just comes in Flashes now!" Girlfriends Pajama Party weekend and a Town Hall Meeting which will be taped by a local television station. We're gonna party like it's 1979!!! For more details, click here (and turn down your speakers if you don't want to hear the music):
Girlfriends Retreat
The second is actually another first - The first-ever WBO "Free to be ME" Convention" on October 10-12, 2008 in Houston, Texas. Women Business Owners from around the world will be coming together to meet at this annual event to share their stories, adventures, pictures, and dreams. We will be building bonds that will launch businesses and maintain those that are growing. To register or to find more information go to http://www.womenbizowners.org/ and click on WBO convention.
I am really excited about both of these events and I hope to see some of you there.
And now for the something borrowed. Ken McArthur, marketing wizard and founder of jvAlert, always keeps me updated on the latest "must have" resources for online and affiliate marketing. He recommended a book to me and I am so glad that he did. It's an absolute classic that I now always recommend to people involved in affiliate marketing -- That's YOU. It's called "Affiliate Mistakes" by Chuck McCollough. Chuck is a regular guy who lives in San Antonio with his wife Carol and his daughters Crystal, Ashley, Amber and son, Cody. Chuck claims that they are "the smartest and most beautiful youngsters you will ever meet" but he could be prejudiced. Chuck runs some of the most visited sites on the web today, but it wasn't always so. In fact for three years Chuck "busted his butt and still wasn't making money." Chuck didn't go from zero to thousands over night, but from the time he started working smart, avoiding the mistakes everyone else was making, the checks gradually increased. You can check out his book at: http://www.affiliateproblems.com/
More soon!
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