Wednesday, July 23, 2008

You Gotta Have Content

It takes many different things to build an internet business - a market, a product, prospects. But the most important thing is (drumroll please) content.

Content! What's that? And how can it help me build a business? Let me give you some examples from personal experience.

I'm browsing through my email and I see one with the subject line "Learn My Email Marketing Secrets". So I open the email and it explains how the sender used email marketing to boost his sales and how he can help me do the same thing. It doesn't tell me how, but it provides a link that supposedly will tell me all I need to know. Intrigued, I click on the link provided and am taken to a sales page for a $97 dollar training package. Annoyed, I close the page, delete the email and go on about my own business.

I continue scrolling through my mailbox. I see another. This one reads "Does Your Downline Suffer from NBT Syndrome?" This one really catches my eye. What is NBT Syndrome? Does my downline have it? Is it a good thing? I need to know. I open the email. Again, another email telling me how the author has had experience this problem in his own business. And if I just click the link provided, he'll tell me how to handle it. For a minute I hesitate. It's probably another sales letter. But I click anyway, just to see and ...Surprise! There are several paragraphs that explain how new network marketers don't always understand the business and jump from one opportunity to another in search of the "Next Big Thing" that will make them rich overnight - and leaving their sponsors discouraged by all the attrition. It gave some personal examples and offered some suggestions on how to deal with that problem in my own downline. It was good information but not very in-depth. I needed to know more. And you know what. At the very bottom of the page was the offer. For $39.95 I could learn more. Guess what...I bought the book. Why? Why this one and not the other? It wasn't the price. It was the fact that the author already gave me enough information to show me he knew what he was talking about. I knew his book would be a good value. And he obviously cared about me more than his sales because he shared such great information with me FREE! Who wouldn't want to support such an individual by purchasing his book.

The point is just that little bit of content made the difference between sale and no sale. Content is vital and you need to use it everywhere you can. In your sales copy, on your website, in your free reports or other viral marketing tools. Besides attracting more and better prospects, you'll also attract search engine attention. Search engines love content rich sites. Want to move up the page rankings? Add some fresh, meaty content to your site regularly.

"But I don't know how to get content." Well if you can't develop or write content of your own, there are other ways to get it.

You can hire someone to write it for you.

You can check out free sources of content on the internet. One of my favorites is Articles Factory (

You can buy products that come with resale or private label rights. This allows you to use the content in your own products. Many of the ebooks and training courses I purchase come with resale rights which allows me to resell the product and keep the profit. Private label rights allows me to brand the product as my own - even better.

If you need to revamp your website to make it more content rich and don't know where to begin, I suggest you start by purchasing Site Build It! ( SBI! assumes you know nothing about building an online business (and yet, it is invaluable for the advanced Webmaster, too). It provides everything you need. It will help you create, host, and market a website that is consistently ranked in the top 1% - 3%.

Spice up your business life with a little content.

Monday, July 21, 2008

Help In a Struggling Economy

I was on vacation last week, but that didn't stop me from keeping up with the economic news.
Have last week's developments with the US economy got you feeling spooked?I don't blame you! What with the country's second-largest bank collapse PLUS a government bailout of Fannie Mae AND Freddie Mac happening in the same WEEK, it's hard to know what to expect next!

If you're like the other small business owners I know, I'm willing to bet that, right this minute, you're on the fence about whether you should continue to invest in the tools and help you need to start your Internet business... or whether it's better to save your cash until things stabilize a bit. And that's actually why I'm posting this...... because I've just learned about a way you can do BOTH, as long as you act right away!

A few months ago, Internet marketing guru Derek Gehl unleashed a powerful business-building system that gives you all the tools and assistance you need to start a completely automated, hands-free Internet business from SCRATCH, including the website, a salesletter, an online payment system, endless streams of traffic, and help getting it all set up. He named it "BeBiz," and since its release, it's gone on to become the most simple yet comprehensive way for "newbies" to go from zero to online profits in as short a time span as possible (often in as little as 5 days!).

Well, just moments ago, Derek informed me and a few of his other close associates that, in order to give as many people as possible a leg up during this volatile economy, he's going to WAIVE the entire $177 BeBiz start-up fee for new members! Unfortunately, there's a catch...

Due to the amount of money he could potentially lose with this offer, he can only make it available to the next 200 people who get in touch with him...... so I urge you to follow this link contact him right away:

Trust me: you do NOT want to let this opportunity pass you by! Where ELSE will you get a professional-looking sales website that could have you earning profits by this time next month (along with an Internet marketing genius looking over your shoulder and guiding you as you set it up)?

P.S. During the initial BeBiz launch, Derek made 250 spots available, and they were all snapped up in mere hours -- and that was WITH the regular $177 start-up fee -- so you can just imagine how fast these 200 spots with NO start-up fees are going to go.Don't miss out: