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Thursday, March 2, 2023

Originality Matters

You're struggling to create content. No ideas are blossoming. You scroll social media, read a few blogs, check some newsletters and suddenly, there it is! The perfect piece of content. It's a bit old. And the source is a bit obscure. But that's all the better! People are less likely to remember it. So what's the harm if you copy it and use it as your own?


Well, there is one small problem.  Facebook, Google, your audience all value ORIGINAL content. Content that comes from your heart. Content that springs from your own personal experience. And they will punish you for copying and pasting someone else's material. Facebook and Google by limiting your reach. Your audience by limiting their engagement with your content. (Not to mention you are now guilty of plagiarism).

Ok, so can change up the wording some to make it sound more like you, and without too much effort, you can still have a great piece of content. Better? Not really. If you look and sound just like everybody else out there, even if you are using "your own words", why should I follow you? What's the value?

Let's create content that's truly yours. Your insights. Your perspective. Your experiences. It doesn't have be to some deep-thinking, earth-shattering piece of content. You just need to be YOURSELF. You need to share your knowledge and experience.

Sure there are a lot of network marketers out there. A ton of health coaches. Lots of makeup consultants. Jewelry makers. Financial advisors. In fact, you can choose almost any niche and it's loaded with folks trying to build a business. But none of them are YOU! None of them have seen things through your eyes. They haven't had your successes or your failures.


Why was my little network marketing book such a hit? A best-seller? Because I took everything that other "experts" were teaching and used my own experience to show why most of it didn't work. I wasn't afraid to admit that I struggled. Quit. Got back up and tried again. Repeatedly. And every time I learned something new.

I wasn't afraid to say that most of the "gurus" didn't really know how the average network marketer worked. And eventually I put all that experience into a book. I gave my audience something they couldn't get anywhere else no matter how hard they searched. Me. My experience using what was being taught at the time. And the ways I had found to make my business work.

I don't know about you but I'm tired of seeing the same copy/paste content. Let's share the most valuable content possible. You. And if you're still struggling with how to just BE yourself and still earn money, BeClub is launching. Ask me for an invitation. I mean, it's free and all, so what's stopping you?

Wednesday, March 1, 2023

Where Will You Be One Year From Now?

I totally overslept today! I was awakened by the menagerie of fur babies that decided they had waited long enough for "walkies" and breakfast.

I am glad that they feel loved and protected enough to get up on the bed to wake me. They are all rescues and have had some bad experiences so that makes me feel wonderful.

I remember when each of them became members of the family. It was frustrating. One would hide under the bed. One wouldn't come out of the carrier. One would hiss and spit if you tried to pet him. But slowly things, turned around and eventually things got better. Now we're all family!

Our businesses are like that. They take time. They take lots of patience. Consistent love and attention.  And yes, they take work. But how can you be consistent when you're not seeing results? You know it takes time. You know it takes work. But it's SOOOO hard because you aren't seeing the results!

You are missing that positive feedback mechanism. (Yes, I took Psychology in school). Almost everything worth waiting for takes time. Losing weight. Exercising. Eating better. earning a new language. Creating a business...

Did you know that if you start where you are and improve by just 1% every day, you will be 365% better a year from now? Yes, it's very slow progress at first. Most people will give up. But it starts to accelerate over time. Start today and improve 1% tomorrow. Rinse and repeat.

Don't do this for me. Do it for you. Start your own challenge. Do a 30 day challenge...of anything. It could be walking. It could be drinking water. It could be creating videos. It could be personal or business. You choose.

I'm doing my own personal challenge of morning exercise. I am not a morning person so working out first thing in the morning is a way to get my energy flowing. So far I've done 7 workouts in 7 days.

It only takes 21 days to build a habit (so they say) so if you want to do a 21 day challenge to get started, that's fine too.

So I'm asking you today what is your personal challenge? What are you going to challenge yourself to do? You can do whatever challenge you like. Personal, business...or BOTH!

Think about where your business will be a year from now if you just start something today.

P.S. You might find this 3 minute TED Talk from Matt Cutts (yes, that Matt Cutts) inspiring.

Challenge Yourself!

Monday, February 27, 2023

Defining Your Perfect Day

I have a question for you. What's most important to you? What is the one thing you really want to do on a daily basis that would make a big difference, but you just can’t seem to find the time for?

I mean, it is that time of year, right? The time for "spring cleaning." Renewal. Rebirth. Getting our summer whatever.

So what good habit do you want to cultivate that would make a real impact on your life?

Really think about this for a moment. Don't just resort to the standard "lose more weight", "make more money", blah, blah, blah. REALLY give it some thought this time. It can be in any area of your life.

Health and fitness...

Making more time for self-care.

Starting a walking program.

Drinking water instead of sugary drinks.





Or it could be business related...

Generate better quality sales leads.

Improve your SEO.

Increase brand exposure.

Create and maintain social media profiles.





Or it could be something important...

Spending more time with your family and friends.

Or as simple as getting in the habit of reading every morning.


You have to figure out what you want to work on, what you want to improve, and what's important to you. Then you can think about how to make it part of your daily routine.

So sit back and imagine your perfect day. It isn't stressed and rushed. You have time for everything on your list.


A long shower.

A run before breakfast or after work.

Meeting friends for coffee.

Carving out an hour first thing in the morning to work on your side-business.


So many possibilities!


The key is to start with what's most important to you. Then think about how you can fit it into your daily routine. Yes, we're just dreaming and imagining at this point. We'll have to figure where to find the time to fit it in and how to make it all work out later. But for now, simply paint a vivid picture of what your day could be. Imagine it in as much detail as you possibly can. Write it down in your journal. Define your perfect day.


Why is this so important? Because you can’t start to make any meaningful changes until you know what your goals are. You need to know your destination before you can start to pick a route and figure out how you’ll get there.

That’s what BeClub is all about. BEcoming who you were meant to be. It's a whole new way of thinking. It's about creating your dream life. It's about freedom.

We're just getting started, so you haven't missed anything. But we're ready to rock. Helping those who know who they want to BE. And those who are still figuring that out.

We have all kinds of tools and resources to help you get there. Webinars. Meditations. Masterminds. Live chats.

Yes, we have revenue streams.. 5 of them! Because even simple dreams need money.

And there are marketing materials. Lots of them. Created by the best minds in the business.

But the best part is the people. A whole bunch of people just like you. People who want a better life for themselves and their family. People who want the freedom to live their dream life. And who want do it without all the hype, hustle, spammy, scammy, get-up-and-grind crap others try to sell you.

So come check us out. See what we're all about. It's by invitation only, so reach out to me if you want to join us.

Whether your dream life is a country home at the end of a dirt road like mine, or a NYC high rise.

Traveling the country in a van, or cruising the world in style.

Figuring out what you want to BE, how you're going to get there, and finding the community that will support you along the way is the most important step you can take.

If it's time for you to take that first step, connect with me and say "I'd like an invitation to the BeClub."