As I spent more and more time in that community, I discovered that many of them were terrified of public speaking when they started. Just like me! So why do it? I was curious. I couldn't imagine anything in the world that would get me up in front of a room full of people. All of them gave me the same answer. They used speaking to grow their business. Again, curious, I asked how. Here are the four key benefits of speaking they shared…
Speaking = Respect
The wonderful thing about speaking to a group is that you
have the opportunity to meet your audience in person. Meeting people in person
has greater impact than meeting them online.
Even better, the impact of a first
meeting is multiplied when people meet you as a speaker at an event they are
attending. That’s because most people have a natural respect for speakers.
It's powerful social proof that you're smart and have value to share.
Speaking =
Authority
When you’re speaking at an event, it
gives you instant authority. People are more likely to trust you and take
action when you make a suggestion. That’s because they believe you’re a
credible source since you’re a speaker.
Speaking =
Boosted Visibility
One of the best benefits from speaking is the boosted
visibility. Not only will the people attending the conference or event have a
chance to see you, so will others even if they never attend. That’s because the
event organizer will have handouts, flyers, and other promotional material that
they share online and offline. So even if someone doesn’t show up, they may
still hear your name and remember you as the expert from that conference.
Another reason that speaking boosts
your visibility is because you have the audience’s undivided attention for a
few minutes. When people watch your videos online or join into your live
stream, they’re usually multi-tasking at the same time. That means you’re not
getting their full attention and they’re less likely to act on your advice. But
when you speak, you have the full attention of the room.
Speaking = Industry
Contacts
The more you speak, the more you’ll
get a chance to meet other speakers and event coordinators. As you begin to
make friends, your own circle of influence and impact will grow.
Some business owners have made life-changing contacts by
simply getting to know other event leaders, topic experts, and speakers. If you
see someone you might enjoy connecting with, don’t be afraid to go up and say,
“Hello!” You never know where the encounter may lead!
If you're looking to sell products or be hired, making
connections through speaking opportunities can't be beat. It’s the best way to position yourself as an expert and get your
business out there.
Which is why I did what most of them did. I hired a speaking coach and got busy perfecting my skills. Her name is Felicia Slattery and I highly recommend her if you want to add speaking to your list of marketing skills.
