It's So Predictable!

I am cracking up right now...seriously!  What's so funny?  People.  People are funny.  

Here's the scoop...

If you are part of my mailing list, you got an email the other day.  In it, I invited guests to attend a webinar with Mark Harbert.  Yes...THE Mark Harbert.  The topic was how to put your lead generation on autopilot.

It was an awesome webinar.  Really high level stuff.  Mark shared the exact funnel he uses to attract new prospects all day long. People pay big money for the information he shared, but he gave it to my folks for free.  So that's not what has me laughing so hard.

The reason I am cracking up right now is that the subject line of the email I sent was NO BULL INVOLVED...

I explained to my coaching class why I used that subject line and why it was so irresistible.  And no, I'm not sharing that in a blog post.  It's for my folks only.  Sorry!

But right now I am giggling as I just saw that the open rate on the email was over 50%!!!  That is unheard of!  And I knew it would happen.  A good email open rate is 37% and yet I consistently get open rates of 50% or higher.  And I am not an email marketing expert.  So if I can do this, so can you.

I spend my days on a crusade to teach people that you do not need to be an internet pro to get silly results.  You don't need to know much about hits, clicks and analytics to make money.  The answer lies in understanding PEOPLE and what drives them.  Once you understand that, the rest is easy.

I don't worry about driving people to my website with SEO or crazy marketing funnels.  Sure, I use them.  Every marketer should use all the available tools.  But I focus mostly on my email list and this blog.  Why?  Because they work.

There are only two things online that are totally yours.  Your blog and your list.  Social media platforms can come and go.  Algorithms change.  Technology changes.  But your blog and your list are yours.  So if you are listening to the people that tell you email marketing is dead or that blogging is unnecessary, you are listening to the wrong people.

And once you have these tools set up and running, you can use them to focus on your PEOPLE and on learning what makes them tick and giving it to them.

So let me ask you...do you know why the subject line NO BULL INVOLVED was so darn irresistible?  If not, you need to brush up on your study of people.  (Maybe that's the topic for another blog post).

If you do understand why NO BULL INVOLVED grabbed attention, then good for you!  You are farther along than 98% of other marketers.  But let me ask you this.  Are you truly using this knowledge to expand your business?  Very few do.  The extent that you resist your greatness is the extent that you are ruled by other people.  Someone said that.  I don't remember who.  But it is true.  And what is so predictable...besides my email open rates...is the number of marketers who continue to resist stepping into their greatness and building their dream.  

Over 50% of my list opened my email.  A large portion of them registered for the webinar.  Many of them even attended.  But what's sad...and predictable...is that very few will actually implement what they learned.  Isn't it time that you realized that to a large extent the only thing holding you back is you?

Are you ready to stop resisting?  Are you ready to become UNPREDICTABLE?  You know you are!  Just say YES!  Then take the first step...sign up for my email list so you can be the first to hear about incredible trainings by people like Mark Harbert. 
P.S. Are you following me on Twitter?

Great Books on Leadership

You know I love to read. It's a great way to learn new things. Reading books on the topic of leadership can help you develop and strengthen your skills. Not only that but books for leaders can inspire you, motivate you, and even boost your productivity. But if you’re not sure which leadership books to read, here are some of my favorites…


Leaders Eat Last: Why Some Teams Pull Together and Others Don't by Simon Sinek

Leaders Eat Last is a wonderful peek into the world of servant leadership. By focusing on serving their team, smart leaders create rich and fulfilling workplaces. They value new ideas and respect viewpoints that differ from their own.

Simon wrote this book after being inspired by the military. On seeing that the high-ranking officers ate after the new recruits, he realized the concept could be applied to the business world, too. This incident made him focus on the importance of serving and protecting your followers.

Developing the Leader Within You 2.0 by John C. Maxwell

The author believes that “born” leaders are rare. He believes that everyone can be a leader no matter what their occupation or personality type. His book focuses on helping people develop the traits they need to become exceptional leaders.

In Developing the Leader Within, you’ll discover leadership principles that you can apply to every area of your life—your company or business, your family, your church, or your ministry. At just 256 pages, this book is short and easy to read. It’s packed with wisdom and knowledge that will help you blossom into a true leader.

Leadership and Self-Deception: Getting out of the Box by The Arbinger Institute

Leadership and Self-Deception is told through a fictional character’s experiences at work and home. As he learns more about his own motivations, his conflicts at his company and in his marriage improve.

This book emphasizes the way leaders treat their people, encouraging them to focus on others. Rather than using leadership to control others, you’ll learn real strategies for influencing and impacting those around you.

Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. By Brené Brown

It takes bravery and courage to step up and lead others. It’s not about having the right answers but a willingness to ask questions, seek feedback, and learn with those you’re eager to serve.

In Dare to Lead, Brené uses fresh examples, new research, and powerful stories to illustrate each chapter. While you can use this book to improve your leadership skills at your job, it’s also filled with nuggets that are sure to help you lead at home, too.

Reading books on leadership is like having a mentor to guide you. You’ll develop your skills faster and enjoy the journey more, thanks to the wisdom of those who have gone before you.