Want to know the most important words on your website? It’s
not your blog or your sales page. It’s your testimonials.
Think about this: When a potential client visits your site,
he or she has no idea if you are professional, good at your job, or if you’re
even capable of doing the work he or she has in mind. The only thing your new
customer has to go by is your word, and that of the people you’ve worked with
in the past.
How to Get
Here’s the obvious answer: ask. Yes, it may seem overly
simplified, but the truth is, most people will not volunteer a testimonial, but
will gladly provide one if you just ask. Consider creating a template email in
which you ask for a testimonial. Then each time you finish a job with a new
client, simply copy and paste and send it off.
Of course, if you’re just getting started, you may not have
any testimonials to show off. What then? There are plenty of ways to gain
testimonials when you’re just starting out.
services in exchange for a testimonial
Become an intern
– many business owners will happily provide a testimonial at the end of
you’ve worked with in the past, even in a different capacity. A
testimonial saying you’re hard working and conscientious is just as
valuable whether the person is talking about your stint as a bank teller
or your new virtual assistant business.
How to Display
We’ve already said how important testimonials are when
you’re trying to entice new clients. But here’s a weird thing about those
potential customers: They’re not very likely to actually click on the
“Testimonials” tab in your nav bar.
So how do you let them know about those great things people are
saying about you?
First, don’t hide them all away on a single page. Sprinkle
them throughout your site. Some good places for testimonials include:
In your sidebar
In your header
On your about
On your home
In your footer
On your sales
If you’re using WordPress, you can use a plugin to “rotate”
your testimonials, so the same one isn’t shown to each and every visitor.
something else to consider: It’s easy to make up rocking testimonials. While
you know that you would never do that, others may not know it. So when you’re
using a testimonial on your page, be sure to include the person’s full name,
website or physical address (city and state), and a photo. Even better is a
video testimonial, if you can arrange it.
we have to eliminate clutter, get organized, and create calm surroundings in
our home office in order to reduce stress. However, once all this is
accomplished, we still have the stress of our work load. When work is stressful,
many of us reach for something to calm and comfort our nerves. Too often, that
something is food; and not healthy food.
'comfort food' typically brings on visions of fast burning carbohydrate-loaded
goodies. This food will calm and comfort, yes, but at what expense? The comfort
is over quickly, leaving you just wanting more, while the damage to your body
goes on, and on.
be done? Are there better foods that comfort, calm, and relieve stress? Let's
take a look at some foods you can enjoy in your home office that truly comfort
and calm for healthy stress relief.
super-loaded berry is an antioxidant powerhouse and is known for improving
cognition. High in vitamin C, blueberries and other berries, as well, lower blood
pressure and cortisol levels, reducing the effects of stress.
all nuts are great for snacking because they're rich in healthy fats and
protein, cashews are especially high in zinc. This is an important element for
reducing anxiety and for improving overall mood. Since zinc is not stored in
the body, having a cashew snack every day is definitely a good idea.
brain booster, the humble walnut has proven itself to be a real memory builder.
And what's more stressful than forgetting what you need to know for your work
assignments? Walnuts contain essential omega-3 fatty acids which not only
improve memory but helps the brain stay younger, too.
break and have a nice cup of tea; but not just any tea. Try chamomile to calm
and soothe the nerves during a stressful work day. Chamomile tea has been
proven to reduce anxiety, making it the perfect addition to your stress
sometimes cause our brains to go into slow motion. If you're feeling sluggish
and can't seem to get your mental motor running, grab a cup or two of green tea
(hot or cold) and enjoy a boost to your brain power. And the caffeine is not
getting all the credit; green tea contains an amino acid that is linked to mental
don't want to go crazy with a bag of M&Ms. But a small piece of dark
chocolate has been shown to lower blood pressure and calm the nerves. Stress
reduction can be sweet! But, remember; dark chocolate in moderation.
complex carbohydrate is a true comfort food. Snacking on a handful of rolled
oats will kick your brain into over-drive producing serotonin, the feel-good
antioxidant which soothes and calms the brain. Mix together a combination of
rolled oats, nuts, and other good foods and keep a container in your home
office for a quick snack that satisfies both body and brain.
just a few of the many healthy foods that have been shown to help reduce stress
in many ways. Keep a supply in your home office for a quick snack that truly
comforts and calms.
If you’re doing business – whether online or off – there are some
legal details that must be dealt with, including adding the appropriate
disclaimers to your website.
For most service providers, that means including three pages:
Terms and Conditions
This page is typically where you will spell out your payment
terms, refund policy, and other information about doing business with you. For
example, you might say that payment is required in advance, or that refunds on
web design work will be pro-rated and not include design time already invested.
You may also want to mention that your content is yours alone, and
that it cannot be republished anywhere without written permission. This falls
under copyright laws, but it can’t hurt to include it.
with the email address you’re collecting (you are building an email list,
right? More on that later…), and how you handle confidential information.
Do you promote products for which you earn a commission? This is
where you’ll include a mention of that. In fact, if you sell anything through
an affiliate relationship, the FTC requires that notification of that
relationship appear on your website somewhere.
The Right Words
If you’re handy with a phrase, you can probably simply pen your
some other sites, read their legal notices, and then spend a few minutes
creating your own. Just be sure to cover all the points above.
If you’re more comfortable with something a bit more formal,
though, there are plenty of places online to find templates. Check out:
Finally, be sure to go back and check your legal pages for
continuing validity and accuracy. If you ever run into a dispute with a client
over payments, for example, be sure to update your pages to avoid having that
same issue in the future. It’s also a good idea to keep up on changing laws, such
as the recently enacted cookie law in the UK. Those types of changes definitely
require an edit to your legal pages.
You know how I love doing these Success Stories. So many great people out there with amazing stories.
I met Jennifer on Facebook. I had sponsored a Facebook fundraiser for the Alzheimer's Association, an organization dear to me after watching my dad struggle with the disease. Well, Jennifer donated - even though we were barely acquainted on Facebook. I messaged her to say thanks and we started talking. That's when I discovered her fabulous gift business! And just in time because my anniversary is in a few days and I ended up having her make me one of her folded books for an anniversary gift. They are so beautiful - and Jennifer is so sweet - I knew I had to share her and her business with everyone else. So here she is! Meet Jennifer Lamb!
1. Tell us about yourself. Well.. In short… but never easy to talk about… I was badly bullied all my life; through school, in relationships and also in the workplace, and alongside that I was going through a divorce and suffering acute anxiety and panic attacks.
Things came to a head and I was forced to sell my house, which was the catalyst, and I FELL!!!
I ended up absent from work, suffered a breakdown and was prescribed an Anti-depressant to help control the attacks and to regulate my sleep (I was an active, healthy body and minded woman before).
3 years passed, a cancer scare, tests and a big operation to rectify my medical issues, and then I felt ready to come off the tablets with my doctor’s guidance after moving house (yes it was actually easier than I thought after 20 years in the same home) and finally finding some peace. A few months along the road of being almost tablet free I slipped into what is called ‘anti-depressant withdrawal’; memory loss, slurred speech, inability to walk except to the right, cognitive loss and focus were slipping away fast plus a whole host of other terrifying symptoms.
Post stroke symptoms were present, despite not having had the stroke itself, and it is widely known (except I hadn’t heard about this myself) that origami is a very successful therapy to alleviate many of the ‘post stroke type’ symptoms associated with withdrawal of this kind... and so I began book origami, having heard about it and being curious enough to try it (plus any form of origami would probably help I was told so why not!)
And so Jen’s Books on the Bay was born. Accidentally, after just simply posting 3 photos to a gardening group on Facebook the demand for my books began and I was so pleased that something I had made was popular and people wanted to buy them. Who would have thought!
My handmade gift business not only brought me back to full health but is now my unexpected little business dream, in reality.
2. Tell us about your business.My business is named Jen’s Books on the Bay and
is an online gift shop; our main product is the book art/folded books that are
made to order and can be gifted for any occasion you like. You can custom order
any word, name, date or year and many picture silhouettes. We also stock
inspiration LED trees and make custom baubles containing swirls of paper that
are printed with anything you like i.e. Quotes, names, national flags, language
symbols or pictures of choice. Also we have a range of Paper Mache figures
including musicians and animals and custom orders are also welcomed.
3. Why did you start your own business? As
the story above tells, my business was born accidentally and has got to be one
of the best things that ever happened to me by accident.I was originally beginning a brooch/button
wedding bouquet business which was launched JUST BEFORE I became ill with anti-depressant
withdrawal so it is not something that is mentioned very often, as books keeps
me so very busy, around my full time job as a Headteacher’s P.A. but it IS
still something that I will be looking to reintroduce as an available service
once I leave my day job, to work my dream as a full time venture.
4. How did you choose this particular niche? I didn’t choose my niche, health needs made it
fated to be the path I would take and I certainly don’t have any complaints
about how things have turned out.I
truly now do believe that everything is meant to happen to us for a reason.
5. What do you like most and least about being your own boss?
like being my own boss because I can choose how, when and where I spend my
working day and each day is different. For example, if I have spent the
previous day measuring and prepping books to be folded, I will go and place
myself somewhere public during the folding process so that conversations can be
started and future sales.. People love seeing the books being folded and ask
questions during the process so I can do this in various places i.e. cafes,
public gardens and parks and will be doing this more in the future once working
my business full time. I am fair to
myself and don’t suffer from the influences of others who maybe don’t have my
best interests at heart which sadly has been my experience in the past.Theonly thing that springs to my mind as a ‘down side’ to being my own boss
is that sometimes working from home can be isolating but only if you let it.
For me it is also something that is necessary for health reasons and will
become my full time way of life in September.
6. What personality traits and skills are needed to run a business? To
run a successful business I believe self-discipline is an absolute must and you
have GOT TO keep pushing yourself forward, and out of your comfort zone a
little every day to progress. I strongly believe that no matter the pace or
speed it takes, progress IS progress so it is important to remember to keep
going and that it will take time.Organizational skills for both hands on and your time are CRUCIAL in any
business and it is something that I don’t struggle with.I am used to multi-tasking in my day job and
a busy environment where calm is the ultimate key to success.
7. What has been the most difficult part of being an entrepreneur? The most difficult part of being an
entrepreneur, although it is still early days for me, I feel is the unknown
financial implications this can have.It
is a safe feeling when you have a regular amount of pay coming in when you are
in a day job working for others and the unknown income from working for myself
full time is something that will take time to adjust to and hopefully it will
settle into a pattern of income that allows some peace of mind.
8. Do you have any resources that you have used to build your business that you would recommend? The
education/training platform that I use is my biggest resource; alongside my own
life experience and support from others that I have met along the way. Coaching
or mentoring is something that I will be looking to take up next to give me
professional help with structuring my business and forward plan its growth.I can also call on my life experiences for
resources too and this will help others as I can relate to many issues by
calling on personal challenges I have faced already.
9. Do you have any tips to share on promoting yourself? Attraction
marketing is definitely a tip I would give to promote yourself.Meeting people and starting conversations are
key as you never know where they will lead. I use interactive posts and paid
ads on my business pages to spread the word that we are there and ready to help
make gifting easier. I will also be very keen to share with others the things
that have helped me to get healthy in both mind and body and using my online
business as the platform for this too.Also, don’t be scared to try and REACH.. It doesn’t have to be perfect,
it is life and it is a learning curve for us all so no one expects perfection
all of the time.
10. What other advice would you like to share with someone starting their own business? To
anyone out there who is thinking about starting their own business I would
definitely firstly say to them STOP THINKING ABOUT IT AND JUST DO IT.I wish I had done this earlier and that it
hadn’t taken me getting ill to spark my dreams into reality.If you are worried about the money then work
it in your free time, around your work and family, with whatever time you have
spare and go from there.This way you
are at least starting to do it, meeting people and gaining skills that will
stay with you and help you progress. I will also be very keen to share with
others the things that have helped me to get healthy in both mind and body and
using my online business as the platform for this too. In my heart I know that
looking back on this next year, I will wish I had done it sooner. I love the
quote I saw recently which says ‘you are NOT too old and it is NOT too late!’
11. How can we contact you to learn more about your products and services?
am reachable in many ways and the links are below:
“Network marketing is not a real business. Why would I want to get involved with it?” This is one of my favorite questions. Someone is looking for an inexpensive way to start a part-time business. They think network marketing may fit the bill. But they are afraid it may be too good to be real. It’s your job to show them the many benefits of having a network marketing business. There are hundreds of reasons to join a network marketing business. You have been downsized and can’t find a new job. You would like to retire but can’t afford to. Your health won’t allow you to continue in your current job and you don’t know what else to do. You would like to spend more time with your children. You have to replace the income of an ailing spouse. Or maybe you’re just tired of working all day for someone half your age that makes 3 times what you do.
These types of programs feature a low upfront investment – usually only a few hundred dollars for the purchase of a product sample kit–and the opportunity to sell a product line directly to the people you know. Most network marketing programs will also ask you to recruit sales reps who will become your downline. As their recruiter, you’re entitled to earn commissions on their sales as well.
Many famous entrepreneurs like Warren Buffett, and Rich Dad Poor Dad author Robert Kiyosaki are either directly involved in network marketing businesses themselves or recommend it to their followers. And if it’s good enough for them, it’s good enough for me.
Many recognizable brand names – Tupperware, Mary Kay Cosmetics, Avon, Melaleuca, Ariix, Pampered Chef, Thirty-One, Skinny Body Club – fall under the network marketing umbrella. Some of these companies have been in business for years. Melaleuca has been in business for 30 years. And
what woman hasn’t tried or at least heard of Avon? My own mother was a Tupperware representative. She didn’t stick with it very long, but right next door to us was a woman who put three kids through college as a Tupperware representative.
You got attracted to the home business industry for its “sipping out of a coconut money” and walk away residual income. How has that worked out for you? Are you living that lifestyle yet? Don't worry. Neither are most network marketers.
The advertisements showed cars, yachts, and beaches, but the masses are still scrambling to afford beer and peanuts.
Why is that? Was it all a lie? Are the whispers true? Network marketing really is just a scam?
Nope! It's just that most people involved in MLM focus on recruiting not retention. But retention is where the money is!
This Wednesday industry legend Diane Hochman shows you her simple secrets to CUSTOMER DEVELOPMENT… More using a few simple tools and fun techniques.
The secret to residual income is NOT getting em...its KEEPING them. Do not miss this totally FREE webinar! Wed, Jun 14, 2017 8:00 PM - 9:30 PM CDT. Register here!
See you there!