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Tuesday, March 19, 2019

Design Your Sales Page Images Today

When it comes to your sales page, you can have amazing headlines and great copy. But if you lack pictures of your product, it’s going to be hard to convert visitors into buyers. That’s because customers need to see your product before they can visualize how it will improve their life or business.

But this can create a problem for digital marketers. You may even wonder how you’re expected to provide pictures of a product that’s really just a string of zeros and ones. Fortunately, there are a few good workarounds to this problem. Here’s how to create images that will help you sell your product…

Use a 3D Image Creator

One of the easiest ways to add images to your sales page is to experiment with a 3D image creator. These creators usually work well because the 3D nature of the image makes the customer feel like they’re buying a “real” product instead of a digital one.

There are a variety of 3D cover creators online. But two of the most popular options are
eCover Authority and Boxshot King. You can import a product image you’ve already created and add it to one of the 3D models. You can also use the software to create the entire cover, depending on how much experience you have with graphic design.

Embrace the Mockups

You’ve probably seen a mockup online even if you didn’t recognize it at the time. A mockup is an image that shows a product, app, or website in a real life situation. For example, there are mockup photos of a model holding a smart phone. When using a mockup creator, you can choose what appears on the phone’s screen. This makes it look like a real person is using your product.

There are plenty of free and paid mockup creators online.
Magic Mockups lets you upload your own free for personal or commercial use. Smart Mockup offers a free and premium mockup tool, depending on what images you need.

Try Screenshot Tools

Another way to show off your products is to use screenshot software. This can be helpful if you have a product that has a lot of content you want to showcase. For example, if you’ve written a lengthy eBook you can use screenshot software to take a picture of all your pages and combine them into one neat image.

You can find both free and paid screenshot tools. The basic ones will take a picture of what’s on your screen and allow you to add text and highlights to your image. More advanced ones like
SnagIt allow you to customize the image with arrows, callouts, blurring, and more.

You don’t have to have dozens of images on your sales page. A few high-resolution images that look great on both desktop and mobile devices will usually convince your visitors to click that buy button.


Thursday, March 14, 2019

The Essential Elements of a Great Sales Page


You have a product. You are PASSIONATE about it.  You KNOW it could help your customers...if you could just figure out how to write your sales page! 

 
Does this sound like any one you know?  Like maybe...YOU?

Struggle no more! It's not as difficult as you may think. Every sales page has three important elements. If you use these elements, you’re more likely to convince visitors to make a purchase. Here’s what you need to know…

A Compelling Headline

At the top of your sales page, you’ll need a compelling headline. The job of this headline is to encourage your visitors to read the rest of the sales page. To create a headline, focus on what your customers are getting. For example, if you’re selling graphic design software, then you might use a headline like: Design Your Own Logos, Banners, and Posters in 5 Minutes!

A bold promise like this can be very effective. But keep in mind that your headline must be true. Don’t promise to teach someone everything about PhotoShop in 5 minutes. They’ll either be disappointed when you can’t deliver or they’ll recognize the headline for a lie and move on.

A Fascinating Lead

There’s an expression that editors and publishers frequently tell writers, “Don’t bury the lead”. What this means is that you should put the most important information at the very top of your content. It’s good advice for writing a sales page, too.

When you’re writing the first paragraphs of your sales page, consider what your potential customer might want to know most. For example, you’ve created a course on designing with PhotoShop. So your lead should be focused on how quick and easy learning this software can be.

Benefit-Driven Subheadings

So, you have a compelling headline and a fascinating lead, now add benefit-driven subheadings to your page. Subheadings are important because once a potential customer sees your offer, they’ll scan the rest of your page.

They're looking to learn more but she may not take the time to read all of your text. She wants the highlights of your product and the best way to provide them is to have descriptive headlines. For example, if you’re releasing a course on web design your subheadings might include:

·         21+ Design Templates Are Included for Your Use

·         Find High-Paying Web Design Clients with the Client-
          Getting Guide

·         Network with Industry Professionals in My Exclusive             Web Design Group

All of these subheadings promise benefits beyond the product. They appeal to what your potential customers want—simple, easy web design projects and the chance to network with other designers.

When it comes to your sales page, don’t be afraid to take your time. Think about the results your visitor truly wants and show them how your product can get them those results. If you do this well, you’ll be more likely to convert your visitor into a life-long customer.

Thursday, March 7, 2019

The Other Half of FoxxYork - Meet Richard Realtor®!

I'll bet you didn't realize that when I introduced you to Al Glover of FoxxYork, that he came with a partner. Well he does! And it makes perfect sense. Al is a designer. But what good is a designer without a home to work in. So now it's time to meet the other half of the team. Before you design your perfect home, you have to have a good foundation to work with. And this gentleman helps you do just that. Meet Richard Rolfingsmeyer otherwise affectionately known as Richard Realtor®!

1.  Tell us about yourself.

My name is Richard Rolfingsmeyer, or since 1995, when I added a marketing name because most people were unable to say or spell my last name, I go by, “Richard-REALTOR®".

I was born and raised in southern Illinois across the river from St. Louis, MO in the towns of Belleville and Millstadt. I’m a 2nd generation Realtor that’s been licensed since 1992 and have been around the real estate industry since I was 6 years old through my parent’s appraisal, insurance, property management and real estate businesses.

I used to own a RE/MAX Office in Edwardsville, IL, but in 2011 I sold my shares to move to Northwest Arkansas to help take care of my In-Laws who have health issues. And my partner, Al Glover is a Designer, and we both participate in activities associated with
the NWADA (Northwest Arkansas Design Association), HBA (Home Builders Association) and Northwest Equality events and groups that support local advocacy for diversity awareness in our community.

2.  Tell us about your business.

I started out as a Sales Associate/Owner at my family owned Century 21 Agency, then we went Independent with Master’s Real Estate, then I moved to Coldwell Banker Nester as a Sales Associate and ran their Property Management Dept. Residential/Commercial, then moved to Keller Williams Renaissance Centre as a Sales Associate and became their Team Leader to Recruit/Train/Consult, then moved to RE/MAX Preferred Partners-IL & RE/MAX Gold-MO as a Sales Associate/Owner/Manager, then moved to Arkansas and joined RE/MAX Real Estate Results as a Sales Associate.

3.  Why did you decide to go into real estate?

My parents wanted me to get into the business with them from a young age, but I wanted to go to Art School to be an Artist instead and not wanting to do anything that my folks were doing. Since I was 15 I’ve been working because I asked my parents to sign off on an early workers permit to allow me to work before I was 16. But at age 21 I was vacationing in Lake Havasu AZ with friends and ended up in a boating accident that caused me to not be able to lift at my job, so I was forced by my doctor not to work for months. Real estate did not require me to lift and my Mom talked me into getting my real estate license. Here I am 27 years later and at age 48, I’m happy with my decision to get into the family biz and proud of my career choice with all its accomplishments. 

4.  What is the difference between a real estate agent and a realtor?

Both must be licensed to sell real estate, but the biggest difference between a real estate agent and a REALTOR® is that the REALTOR® is a member of the National Association of REALTORS® (NAR) and the word REALTOR® is a federally trademarked word using the circle trademark “R” when used in print.

A REALTOR® must subscribe to the
REALTOR® Code of Ethics, which includes 17 articles and to the public, this part can matter most and typically why the Code of Ethics matters to a consumer because they are enforced by local real estate boards and they contain an underlying Standards of Practice. These standards are more restrictive and confining to conduct business than state guidelines that govern real estate agents who simply hold a license.

These 17 Articles are intrinsic to a REALTOR® in their everyday business practice, but one article typically stands above the rest: Above all, the REALTOR® must pledge to put the interests of their clients above their own.

These 17 things a REALTOR® promises to do through their affiliation and membership that real estate agents don't because they’re not affiliated nor a member can be found here:
NAR Code of Ethics 2019

The National Association of REALTORS® was founded in 1908 and in 2018 has 1.3 million members. And usually if a real estate agent is not a member, it's because they do not do enough business to justify the costs of affiliation or membership.

5.  How do you help people find the right home?

I have a Buyer Questionnaire that I send or email to Clients that once answered allows me to better understand their situation and options to Buy. Then I enter their search criteria into our local MLS (Multiple Listing Service) and any properties that meet their needs and wants are emailed back to them for their review. If they have a chance to drive by any of them before we schedule time to view is best. Once we begin looking, I ask them to rate each home on a scale of 1-10, 1 is low and 10 is high and I keep their top 3 to review at the end to see if there are any that they want more info on or to make an Offer. If they like one the best we make an Offer and if it gets accepted by the Seller, we go through inspections, appraisal, title processes and if all is clear we can Close on the “right home” for them.

6.  When it’s time for someone to sell their home, can you make that process easier? How?

Yes, I have a Seller Questionnaire that I send or email to Clients that once answered allows me to better understand their situation and options to Sell and provide them with a Market Valuation. With 27 years of experience, I can provide hassle-free service along with Seller Net Sheets (List Price & Offer Ranges that allow a Seller to understand what Terms they can accept when Offers come in and what they will approximately need to bring to or walk away with from Closing). And I have a team of professionals that I work with: a Professional Stager/ Designer & Photographer to make things easier for a Seller to be more prepared for Market. 

7.  What does it take to become a realtor? Are there certain skills or character traits one needs to be successful?

Anyone can take an Online Real Estate Course or take a Local Real Estate School’s Course to become a Salesperson or a Broker. Once they pass that they then study for and take the State Exam to be a Salesperson or a Broker. And once they pass that they can then join a local Real Estate Company, as well as the Local Board of REALTORS and the State and National Association of REALTORS.

Typically, a REALTOR is someone with an entrepreneurial spirit and people or sales skills. And when I used to own and recruit Agents, I interviewed all kinds of people with different skills and backgrounds. Many people we thought would do great in the business are no longer in it and others you sometimes questioned if they would make it are still in it and thriving. So it’s sometimes a mistake to say that only those with a certain skill set or traits that can or cannot make it. I personally believe that if anyone has a remote desire to do real estate then they owe it to themselves to do it and see how things go. Because you just never know unless you try first.

8.  What do you like most and least about being your own boss?

MOST: Ability to earn as little or as much as you want or can each year, no ceiling. The freedom to determine your own schedule, to some degree, and the ability to travel when you want, within reason. This past year we were able to take a three week vacation, which we used to think would be too long or impossible to do at a consecutive time frame. And the answer to all of those were, it wasn’t too long and was very possible to be gone that amount of time when you have people you trust to assist you with your business while you are away so that you can truly enjoy your time off, be it a few days, a week or even three weeks or more.

LEAST: After 27 years, I have a tough time adding anything to this column. Maybe not getting Federal Holidays off, but I do when I can schedule it that way. Or maybe having to do everything, but I have learned that it’s a cost of doing the business I love to do.

9.  What has been the most difficult part of being a realtor?

Like I just mentioned, realizing that you are required to do everything yourself or hire others that can do things for you. i.e. marketing, processing, secretary, sales, accounting, handyperson, negotiator, prospector, etc, and the list goes on.

10.  This is a website for budding entrepreneurs and so I always ask for some tips from those who are “doing it”. Do you have any resources that you have used that you would recommend?

Apps: TurboScan, DocuSign, DropBox, Compass, RPR, VenMo, CashApp, LandGlide, MileIQ

Software or Programs: DocuSign, PaperlessPiepline, FormSimplicity, GoogleDrive, ShowingTime, Xpressdocs 0

Training: David Knox, Mike Ferry, Tom Ferry, Richard Robbins, Brian Buffini

11.  Do you have any tips to share on promoting yourself?

Do not underestimate the power of the word-of-mouth personally or through all social media platforms. Advertise to a niche market by mail or online and hand write notes. Network as much or as often possible with as many organizations, groups or people as you can to help build and grow your business.

12.  What other advice would like to share?

Pay yourself first, then bills, debts and reinvesting in your business, find a charity that you’re passionate about to donate to regularly and be sure to save money to invest in real estate, retirement and travel. Trust your gut and surround yourself with people that believe in you and what you are wanting to do. Read books or quotes that help inspire your mind and soul. And stop trying to please everyone because it’s impossible. Embrace change and acknowledge the good you have in your life and business.

13.  How can we contact you to learn more on you and your services?

Call or text me at 618-779-8065

Email at
RichardRealtor@FoxxYork.com

Website: www.Richard-Realtor.com

Facebook: Facebook for Richard

Twitter: @RichardREALTOR



14.  Is there anything else you would like to share?

Thank you for reading and allowing me to share.








Monday, March 4, 2019

The Power of Belief

If you don't believe in yourself there is nothing I or anyone else can do for you...

I can teach you all the marketing in the world but if it's lack of belief you suffer from, you will falter and even fail until you find it.

I know because I suffered from it for years!

This is the reason personal development is so important.  It's the reason I spend as much time on your mindset as I do your marketing and networking skills.  You have to build that belief within yourself.

Lack of belief is so limiting.  No matter what business you choose to start, without belief in yourself, you could very well doom yourself to failure before you even get started.

So I guess my question is this:  WHY?  Why do you have so little faith in your abilities.  Sure, you may cover it up by saying you have doubts about the products, or the business model, or the compensation plan, or a hundred other things you can come up with.  But if you honestly told the truth, none of those things are the issue.  You just don't have faith in YOURSELF!

Sure lots of businesses fail.  But the ones that do typically do so from lack of effort.  And lack of effort almost always comes from lack of belief.  And it's true that network marketing isn't for everyone.  Running a home business of any sort is not for everyone!  It can be challenging!  But if you believe in your own abilities, you won't be afraid to face those challenges head on.  And once you do, chances are great that you will find a way to make your business work.  That's when all the marketing techniques and sales tips and cool tools will actually be beneficial.  Because you won't be afraid to experiment a little, try some new things, shift course a time or two if need be - all while keeping an eye on your goals.  And that's what will make the difference between success and failure.  Believing that you can achieve your goals and create the life you want for you and your family.

We all deal with doubt at times.  I certainly did.  No one in my family had ever worked from home.  My mom dabbled in Tupperware and some jewelry direct sales way back when.  But she never really pursued it.  And the rest of my family thought I was crazy when I told them what I was doing.  And for years I took their doubts to heart and adopted them as my own. 

But then one day I met some new people...more "crazy" people just like me.  Not only were they building successful businesses from their homes.  They told me I could do it too.  And they kept telling me and telling me until I began to believe that maybe...just maybe...it was possible.  And as I began to believe, that confidence began to show - in my marketing.  In my interactions with my team.  With my customers.  And things began to change.  I began to have some success.  And the only difference was the fact that I had stopped doubting myself.  I didn't have a fancy website, or some grand advertising plan, or high-tech gadgets and gizmos.  I still don't.  What I do have is an ironclad belief that I will be successful in whatever I choose to do.

Everyone can become better if they want to.  You can improve your skills, your health, your relationships, your entire LIFE!  If you want a successful business, you can make it happen.  I believe in you!  Do you?

If so, great!  Get to work on whatever it is you want to achieve in your life!  You can do it!  I can help.

If not, it's time for a mindset shift.  There are great coaches, and books, and tools out there to help you  become more confident in yourself.  Find the one that's right for you.  Because until you do, nothing I can teach you will matter.   Nothing will work until you learn to believe in yourself.



Friday, February 22, 2019

Don't Say I Didn't Warn You

Blah blah blah blah blah blah blah. That is what social media is like these days. A zillion people all blabbing at once.

Most of what they say is indistinguishable. Most of it is inauthentic sales babble. Or worse...people telling "THEIR STORY"...

They post about drivel like how they got a scab on their knee in the 4th grade and all the kids made fun of them and their self esteem suffered so much that they are just now finding themselves (in their 30s, 40s, 50s, 60s) and they are SO EXCITED about their new home business and their amazing miracle product.

They post on Facebook all day long where they share every SAGA OF WOE of their life and how NOW they have found the MIRACLE ANSWER. And if you just "click HERE" you too can know how to change your life

It's all a bunch of CRAP, trumped up claims and NOISE!!! And sue me for saying it, but most of it is a bunch of BS (uh oh..here come the hate comments!)



Yes...there are a bunch of people making money at this. I am one of them. But the bulk of people are failing MISERABLY


(And WORSE--Making fools of themselves). Yet I watch with astonishment as more and more people jump on the latest bandwagon and think YET AGAIN that they have found THE HOLY GRAIL of home businesses and that they are FINALLY going to get RICH!! 

How many things have you tried? Really ask yourself this.

So here's my question for today... And yes...it may seem harsh...



But you know me...I ask the questions that need to be asked.

So here goes...Don't say I didn't warn you!

How come 97% of the so called "Attraction Marketers" can't attract a SOUL Let alone a DIME?????

How come network marketers aren't lining up by the hundreds to rake in the big bucks?

How come most home business "entrepreneurs" don't last a year before they quit?

Is there perhaps something more to it than Facebook, Twitter, Instagram and blogs?? A cool new product? An awesome new comp plan?

You betcha there is.

It's called commitment. It's called action. It's called skill. It's called mindset.

So today I am going to CHALLENGE YOU to rise above the masses and the employee mindset bondage you have been accustomed to.

I'm not selling anything...

There is nothing to sign up for...



I just want you to THINK WITH ME today.

Let's really dig down and figure out exactly what it is that is keeping YOU from your destiny.

Is it commitment? I'm not going to ask if you really want this. Because you will say you do. I want to know WHY you want it. What is it you're looking for? And don't tell me more money, or worse, FREEDOM. Freedom from what?! 

My why? A father that needed me to be home to care for him. A husband with health issues that mean our time together is not promised to us for long. My why? The ability to be there for my dad. To be able to spend what time my husband and I do have actually TOGETHER. What's your WHY? Because if it's not big enough, neither will your commitment be. 

Is your problem lack of action? You have a big why. You REALLY want this. But you aren't really doing anything to get there. NEWSFLASH! Those people who tell you that you can make money with no effort - they lie! YOU GOTTA DO! You gotta generate leads. You gotta build your list. You gotta engage with people. You gotta - oh my gosh! Dare I say it? You gotta sell! And I don't care what business you are in. This is what you have to do. If you think posting inspirational quotes on Facebook, blasting your link all over Twitter, and sharing cute pictures of your cat on Instagram is going to make it happen for you, I have one question. How's that working for you so far?

Is it lack of skill? You would love to do all those things - generate leads, build a list. But you don't know how. I can relate. I'm pretty technology challenged myself. But I learned. So can you. I will teach you what I know. I will point you to the tools and coaches and mentors that helped me. I do that every day. But I can't make you use them. Only you can determine if your dream, your vision, your WHY is worth investing in. But let me ask you a question. If you won't invest in yourself and your business, why should anyone else?

Maybe it's your mindset. If you don't believe that you can do this. If you don't believe that you are worth this. If you don't believe that you are capable of amazing things. Then all the commitment, action, and skills don't matter. You will sabotage yourself somehow in the end. But you can change your mindset! And if you hang around me and the rest of the Ninjas long enough, you just might end up believing in yourself!

I know that I have been on my soapbox quite a bit lately. In my letters to my list. On social media. And now in my blog. But the world is changing. And too many people are being left behind. There is so much that is waiting for everyone who wants it. 

Isn't it time? YOUR TIME?


Saturday, February 9, 2019

Sometimes It Pays to Step Outside the Norm! Meet Al Glover!

A few months ago, I did something quite outside the norm for me.  I went to a local networking event!  And not just any networking event.  I went to Metro After Hours!  You may ask why this was unusual.  Well...because it's an event for designers, architects, and others in that field.  Not the type of people you usually associate with networking meetups.  And definitely not the first people you think of when you say home business owners.  But hey...I figured they might want a bit of help with their businesses also so off I went.  And met this month's Success Story.  He's fun.  He's talented.  He's my newest friend!  Meet Al Glover!

1. Al, tell us about yourself.

I am an Oklahoma native who has spent lots of time in Northwest Arkansas with family.  I am a father of 2, husband, and artist. I have spent a number of years outside the country, living in Canada.  While in Canada, I taught color theory at the University in Alberta.  I also competed in rodeo for years as a young man!
 
2. Tell us about your business.
Foxx York Inc. is the brainchild of myself and my husband Richard Realtor.  We wanted to create a way to express our passions...in design, in real estate, in Art and other endeavors.  We offer services across the US.
 
3. Why did you decide to become a designer?
 
I have an uncle who is an Architect, and as a child I sat at the drawing board and learned from him.  He was a great inspiration to me, coupled with my passion for textural beauty.
 
4. How do you approach the design process?
 
My first degree was psychology.  But my desire to design took over.  I have developed what I term “the psychology of design”, the process of understanding my client and assisting them in the execution of a dream.
 
5. What inspires your designs?
 
My inspiration for design comes from literally everything... that sounds broad but it’s true.  It could be the clouds in the sky or an old abandoned rusty car.  Nature is probably one of the largest influences!
 
6.  What does it take to become a designer?  Are there certain skills or character traits one needs to be successful?
 
There are a great number of skills needed to become a designer.  And training is necessary.   I feel that the best designers are born with a 6th sense.  There is an understanding of scale and composition that is hard to teach.  A designer must be able to view the world through others' eyes.  To learn to listen to the client and help them realize their vision
 
7.  What do you like most and least about being your own boss?
 
Being self employed is probably the largest responsibility that I know of.  You have to be disciplined in your time, finances, and be your own self motivator!  I like the freedom of schedule the most and learning changing technology the least.
 
8.  What has been the most difficult part of being an entrepreneur?
 
To be a great entrepreneur, you must have the courage of a lion. The  most difficult part is likely the ever evolving business world. The constant need to change the way you do business in order to remain relevant.
 
9.  This is a website for budding entrepreneurs and so I always ask for some tips from those who are “doing it”.   Do you have any resources that you have used that you would recommend?
 
I suggest that any business owner always keep an open mind to how to reach and relate to their clientele.  There is always another way!
 
10. Do you have any tips to share on promoting yourself?
 
Social media has changed the way we promote ourselves. I think picking a direction and sticking with it is key.  Don’t try to cover too many bases.
 
11. What other advice would like to share?
 
Above all, honesty is the key to success.
 
12. How can we contact you to learn more FoxxYork and your services?
 
Al Glover, Interior Designer
PO Box 7167
Springdale AR 72766

Mobile: 469-441-4941
Office: 479-200-5800

Text is best!
 
13. Is there anything else you would like to share?
Thank you for this opportunity and hope to work with you further.

Tuesday, January 29, 2019

On the Road Again...I Can't Wait to Get On the Road Again!

I am SOOOOO looking forward to attending a few events this year!  I admit...last year was tough.  After speaking at Authority Maker Bootcamp in Las Vegas, I stayed pretty close to home.  Sometimes life just gets in the way.  If you are close to me at all then you know that my husband, my daughter, and #1 grandson were all dealing with some major health challenges.  So while I was indeed on the road, it was mostly back and forth to doctors and hospitals.  But thankfully, all three of them are doing well (your prayers and support were very much appreciated!) and so I am once again anticipating being able to actually travel.


I miss going to events.  They do so much for my business.  Yes, I know.  We have the weekly webinars, which I never miss.  And there are blogs, and books, and podcasts aplenty!  But nothing compares to the energy and opportunities you will find at a live event.


I remember my first event.  It was jvAlert hosted by Ken McArthur.  While I was working from home at the time sort of, it wasn't as an entrepreneur.  I was actually working for a site selection company and had helped Ken book the space and negotiate the contract for his event.  When he invited me to attend as his guest, I thought it would be interesting and said yes.  I'm so glad I did because that event changed EVERYTHING in my life!  


I wanted...NEEDED...to work from home.  I was dabbling in network marketing at the time.  But I knew nothing about the internet, or social media, or attraction marketing.  So to be surrounded by a room full of people who felt like I did and were actually doing it was - at the risk of sounding cliché - LIFE CHANGING!  And that's one reason everyone should go to events.  They are full of people just like you!  People who want something more for their future and aren't afraid to go after it.


I learned so much from that event.  It's where I was introduced to Twitter (my social platform of choice) and Facebook.  It's where I learned about blogging.  In fact, I created my first blog the first night of the event in my hotel room.  Events are perfect places to go and learn new skills.  I always come home full of new ideas armed with a long list of techniques and resources I can't wait to try.


And of course I got to meet THE Ken McArthur.  Of course, being in Ken's orbit was amazing enough.  But through him, I have met so many other leaders in this business.  Felicia Slattery.  Debra Jason. The Poodle Wrangler himself, Brian G. Johnson.  Carrie Wilkerson, Bob Sparkins, Larry Hochman.  The list is long.  Going to events can often provide you with the opportunity to meet the rockstars in your industry face-to-face.  They can be the start of a very beneficial relationship.  Sometimes, they can even be the start of beautiful friendships.


And did I mention the benefit of networking with these superstars?  Because through them, other relationships have blossomed.  It's how I met Heshie Segal, who introduced me to ARIIX and to Michael Butler, who published my book.  It's how I met Diane Hochman who has taught me more about building my business than anyone else.  It's where I met Andy Shepherd, who helped me to find my voice, and Joel Comm, who told me stop writing what I thought would sell and write what I know.  It's where I met Gwendolyn Crewes Weiler, who took my jumbled mess of words and turned them into a book.  P.S.  If you're looking for an editor, I highly recommend her!  But most importantly, it's where I met Amparo, and Lee, and Rick, and Leland, and Wendy, and so many others who brighten my day every day with their friendship and love.  Events are wonderful places to network and grow your circle of friends.


Events are fun!  Yes, I know they can be expensive.  Most charge for admission.  And then there is travel and hotels and food while you're on the road.  But where else can you find so much opportunity to learn and grow?  It's an investment in your business, in yourself.  And if you aren't worth investing in, what is?


I am very excited about the events coming up this year.  Maybe I'll see you at one of them!  I'll be posting which ones I'm attending on social media so if you see me and you're there, come say hi!