You have a product. You are PASSIONATE about it. You KNOW it could help your customers...if you could just figure out how to write your sales page!
Struggle no more! It's not as difficult as you may think. Every sales page has
three important elements. If you use these elements, you’re more likely to
convince visitors to make a purchase. Here’s what you need to know…
A Compelling Headline
At the top of your sales
page, you’ll need a compelling headline. The job of this headline is to
encourage your visitors to read the rest of the sales page. To create a
headline, focus on what your customers are getting. For example, if you’re selling
graphic design software, then you might use a headline like: Design Your Own
Logos, Banners, and Posters in 5 Minutes!
A bold promise like this can
be very effective. But keep in mind that your headline must be true. Don’t
promise to teach someone everything about PhotoShop in 5 minutes. They’ll
either be disappointed when you can’t deliver or they’ll recognize the headline
for a lie and move on.
A Fascinating Lead
There’s an expression that
editors and publishers frequently tell writers, “Don’t bury the lead”. What
this means is that you should put the most important information at the very
top of your content. It’s good advice for writing a sales page, too.
When you’re writing the
first paragraphs of your sales page, consider what your potential customer
might want to know most. For example, you’ve created a course on designing with
PhotoShop. So your lead should be focused on how quick and easy learning this
software can be.
Benefit-Driven Subheadings
So, you have a compelling
headline and a fascinating lead, now add benefit-driven subheadings to your
page. Subheadings are important because once a potential customer sees your
offer, they’ll scan the rest of your page.
They're looking to learn more
but she may not take the time to read all of your text. She wants the
highlights of your product and the best way to provide them is to have descriptive
headlines. For example, if you’re releasing a course on web design your
subheadings might include:
·
21+ Design Templates Are Included for Your Use
· Find High-Paying Web Design Clients with the Client-
Getting Guide
· Network with Industry Professionals in My Exclusive Web Design Group
All of these subheadings
promise benefits beyond the product. They appeal to what your potential
customers want—simple, easy web design projects and the chance to network with
other designers.
When it comes to your sales page, don’t be afraid to take your time. Think about the results your visitor truly wants and show them how your product can get them those results. If you do this well, you’ll be more likely to convert your visitor into a life-long customer.
