Saturday, July 2, 2016

Interviews Make Engaging and Informative Video Blogs

People buy from those they know, like and trust. And when it comes to working online, this is even more important. So, how do you get people to know, like and trust you? You do this by providing your target market with opportunities to get to know you better. One of the best ways to do that is through video blogging.

With as much as technology has changed and things have become simpler, there's no excuse for you to not be video blogging. Just sharing written content on your site or in other avenues (guest blogging, writing articles, etc) isn't enough. People want to see a face and hear a voice. People have begun to expect it.
If you don't want to put just your face in front of the camera for 3-4 minutes (remember, keep a video short and sweet - anything longer than 3 minutes and people generally begin to lose focus and get bored), doing a video interview is a great way to get around this. Having someone else on screen with you will help take the focus off of you.
Here are some easy tips for video blogging using interviews.

The first thing you need to decide is what software you're going to conduct the interview with. Skype is easy to use and a free option. Then there's always the newer option of doing a Google Hangout and recording the interview that way. These options are great if you're interviewing someone that isn't with you in person. If you're doing an in person interview, you can use your smartphone, a little handheld video recorder, an iPad, etc.
Once you know how you're going to conduct the interview, think about creating an outline or preparing some questions for your interviewee so they are prepared ahead of time. Keep it simple. Just jot down a few keywords or something that will help you stay on track and remind you of everything you wanted to cover.

That's all there is in terms of preparation. Then it's just a matter of finding a time that both you and the person doing the interview with you can meet to do it. It's always a good idea to do a quick test beforehand to make sure that audio and video on both ends is working and that recording is clear. There's nothing worse than having a great chat full of awesome information only to realize once it's over that there were technical issues and you didn't get the recording or the audio is messed up.
You can make a video interview even more interesting by conducting a roundtable where you bring several people together for a discussion. Again, Skype is an option or Google Hangouts. Of course, the more people you have you'll have to try as hard as possible to stay on track and keep time limited.

If you want your community to get to know, like and trust you more, it's time to start showing them who you are. Put yourself out there on video and let them see the real you. If you're just starting, interview video blogging can help you get more comfortable being in front of the camera because there will be somebody else with you.

Monday, June 27, 2016

MLM Attraction Marketing Revealed

MLM attraction marketing is a web phenomenon that has become increasingly popular over the past several years. Before this time, online marketing had followed a simple pattern - marketing consultants running after shoppers and trying to make them subscribe to the services that they were promoting or to get the products that they were selling on their business websites.

Because these marketers were all competing for the attention of the same individuals, the method could frequently be very daunting and was seldom terribly profitable.

But MLM attraction marketing has made dramatic changes in the industry. Rather than marketing pros having to follow folks to buy products or promote their business sites, these people now work to brand themselves and attract their clients straight to them, instead of to their business website. Imagine!  Branding yourself instead of your current company or products! (If you don't understand why that's important, hop on over to my website and get on my newsletter.  Branding is one of my favorite subjects)     

Basically, the marketing expert is the brand - not the company that he's employed for or its products, but the marketing pro himself.

So how do you go about enticing people to yourself and your private brand? You start by considering what pulls you to other people. You are interested in people who show they are truly interested in you and they actually care about you; people who show they're concerned about your problems and troubles, and who have something to offer you that may really enhance your life. So this is what you must become, so that others will be drawn to you. You build your private brand by forming relationships, and by providing answers to the issues, issues and concerns of those with whom you have got the relations.

If you're building your business offline, the same elements apply but you are usually limited as to how many new relations you can form and maintain simply thanks to a shortage of time.

But online, using the world-wide reach of the internet, there aren't any such limits!  You can build and maintain relationships with hundreds, even thousands of people around the planet using state of the art communication technolies.

Think e-mail autoresponders. Offer something of value like a free 5 day bootcamp or other value-based content in return for their contact info. Then simply follow up over a period of time. Provide phenomenal worth and, over time , your new contacts will come to know, like and trust you as the leader they are trying to find and may finally join your business.

So where do you get all this value content, bootcamps and webinars to attract your target market? There are two realistic decisions.

You can create your own content, publish it and promote it. And each top level marketeer will ultimately do this at some level. Or you can invest in one of many mlm attraction marketing systems now available and use the content they provide.

This is commonly a smarter choice, especially at the beginning, because you can gain immediate access to complete training webminars, bootcamp series and even software manuals produced by top earners. You offer this good quality content free and it brands you as being an individual of value.

One of the lessons that online marketers have learnt from experience is that it is tough to succeed when everyone seems to be doing a similar thing. The sole way to succeed is to differentiate yourself and stick out from the crowd. MLM attraction marketing systems are so powerful is that they enable you to do exactly that.