With as much as technology has changed and things have become simpler, there's no excuse for you to not be video blogging. Just sharing written content on your site or in other avenues (guest blogging, writing articles, etc) isn't enough. People want to see a face and hear a voice. People have begun to expect it.If you don't want to put just your face in front of the camera for 3-4 minutes (remember, keep a video short and sweet - anything longer than 3 minutes and people generally begin to lose focus and get bored), doing a video interview is a great way to get around this. Having someone else on screen with you will help take the focus off of you.
Here are some easy tips for video blogging using interviews.
The first thing you need to decide is what software you're going to conduct the interview with. Skype is easy to use and a free option. Then there's always the newer option of doing a Google Hangout and recording the interview that way. These options are great if you're interviewing someone that isn't with you in person. If you're doing an in person interview, you can use your smartphone, a little handheld video recorder, an iPad, etc.
Once you know how you're going to conduct the interview, think about creating an outline or preparing some questions for your interviewee so they are prepared ahead of time. Keep it simple. Just jot down a few keywords or something that will help you stay on track and remind you of everything you wanted to cover.
That's all there is in terms of preparation. Then it's just a matter of finding a time that both you and the person doing the interview with you can meet to do it. It's always a good idea to do a quick test beforehand to make sure that audio and video on both ends is working and that recording is clear. There's nothing worse than having a great chat full of awesome information only to realize once it's over that there were technical issues and you didn't get the recording or the audio is messed up.
You can make a video interview even more interesting by conducting a roundtable where you bring several people together for a discussion. Again, Skype is an option or Google Hangouts. Of course, the more people you have you'll have to try as hard as possible to stay on track and keep time limited.
If you want your community to get to know, like and trust you more, it's time to start showing them who you are. Put yourself out there on video and let them see the real you. If you're just starting, interview video blogging can help you get more comfortable being in front of the camera because there will be somebody else with you.