Monday, June 27, 2016
MLM Attraction Marketing Revealed
Because these marketers were all competing for the attention of the same individuals, the method could frequently be very daunting and was seldom terribly profitable.
But MLM attraction marketing has made dramatic changes in the industry. Rather than marketing pros having to follow folks to buy products or promote their business sites, these people now work to brand themselves and attract their clients straight to them, instead of to their business website. Imagine! Branding yourself instead of your current company or products! (If you don't understand why that's important, hop on over to my website and get on my newsletter. Branding is one of my favorite subjects)
Basically, the marketing expert is the brand - not the company that he's employed for or its products, but the marketing pro himself.
So how do you go about enticing people to yourself and your private brand? You start by considering what pulls you to other people. You are interested in people who show they are truly interested in you and they actually care about you; people who show they're concerned about your problems and troubles, and who have something to offer you that may really enhance your life. So this is what you must become, so that others will be drawn to you. You build your private brand by forming relationships, and by providing answers to the issues, issues and concerns of those with whom you have got the relations.
If you're building your business offline, the same elements apply but you are usually limited as to how many new relations you can form and maintain simply thanks to a shortage of time.
But online, using the world-wide reach of the internet, there aren't any such limits! You can build and maintain relationships with hundreds, even thousands of people around the planet using state of the art communication technolies.
Think e-mail autoresponders. Offer something of value like a free 5 day bootcamp or other value-based content in return for their contact info. Then simply follow up over a period of time. Provide phenomenal worth and, over time , your new contacts will come to know, like and trust you as the leader they are trying to find and may finally join your business.
So where do you get all this value content, bootcamps and webinars to attract your target market? There are two realistic decisions.
You can create your own content, publish it and promote it. And each top level marketeer will ultimately do this at some level. Or you can invest in one of many mlm attraction marketing systems now available and use the content they provide.
This is commonly a smarter choice, especially at the beginning, because you can gain immediate access to complete training webminars, bootcamp series and even software manuals produced by top earners. You offer this good quality content free and it brands you as being an individual of value.
One of the lessons that online marketers have learnt from experience is that it is tough to succeed when everyone seems to be doing a similar thing. The sole way to succeed is to differentiate yourself and stick out from the crowd. MLM attraction marketing systems are so powerful is that they enable you to do exactly that.