Finding Your Coaching Specialty

Specializing as a coach helps you stand out. Anyone can become a coach. So why should someone choose you over "Joe LifeCoach" down the virtual street? Is it because you specialize in helping frustrated entrepreneurs lean into their authentic brand? Or is it because you’re the life coach who helps overwhelmed moms figure out how to balance work and play?

Think about what topics you can really dig deep into and help your clients with the most. These are your natural areas of expertise. If nothing is coming to mind, ask these four questions to get focused on what you can offer your clients…

What Do You Find Yourself Teaching?

My friend Susan attends thirty to forty business conferences and seminars a year. She mostly goes as a speaker teaching new service providers how to find high-paying clients. It’s her favorite topic. She never gets tired of meeting freelancers and helping them discover how to raise their rates and charge what they’re worth.

Maybe you don’t attend conferences or seminars as a speaker. But if you did, what would you love to speak about? What would thrill you to talk about for an hour to a roomful of interested attendees?

What Are You Passionate About?

Debra loves using AWeber to create beautiful email newsletters. She’s naturally passionate about blending design with good copywriting to make newsletters that bring in sales for her clients. She’s even had several people ask her to publish a course on the topic so they can learn more from her.

Remember that what comes easily to you may not come easily to others. This means there might be an audience that’s eager for training and advice from you!

What Are Others Interviewing You About?

Kathy didn’t think she had a specialty until she received another invitation to appear on a popular podcast. Then she realized that the common thread between the interviews was her journey as a virtual assistant.

So, she began joining Facebook groups for new and advanced VAs. She jumped in and quickly started answering questions and helping other members. Just a few days later, she had two people ask her to coach them on their new VA businesses. Now she has a book on the subject and runs a very successful VA referral business.

What Are You Naturally Creating?

Sometimes, finding your coaching specialty is as simple as looking at what you naturally create. That’s what happened for Terri—she had an eye for fashion and always made outfits that came together with just a splash of color
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When a friend complimented her on her ability to blend patterns, colors, and textures, Terri realized she wanted to help entrepreneurs with their business branding. She was already creating beautiful styles in her personal life. She just transferred that skill into her online business.

Finding your coaching specialty can take some time. Don’t be disappointed if it doesn’t come to you right away. It’s often hard to recognize your talents. Ask a supportive friend or loved one what you do best and listen to their answers.