Tuesday, November 3, 2015

Build Your Network Marketing Business - Learn Your Products

The only thing less inspiring than a ho-hum salesperson is one who doesn’t know the first thing about their products. If you want your customers to exchange their money for the products you sell, then you had better know everything there is to know about what you’re selling.  Customers have individual concerns, and if you are touting yourself as their personal “consultant,” you’d better know what you’re talking about!

-Is it allergen-free?
-Will it rust?
-Will it work with X product that you sell?

-How does it compare to (Insert leading brand here)?

You need to know the answers to these questions and more. Why? Because the more you know, the more you can tailor your responses to the customer’s needs, and the better you’re able to recommend something that will actually work for that customer.
Here’s how to begin your product education:

  • Ask your upline or trainer what the most common questions are. Then research answers and practice them.

  • Keep track of the questions you get. Keep a running list of the questions your customers ask, and write out questions. Not only is this a great cheat sheet, it’s also wonderful training information for your downline.

  • Read everything the company gives you. Then read it again. And again. It takes a while for information to sink in, and you will pick up on nuances as you re-read and your bottom-line knowledge level grows.

  • Say “I’ll find out for you” instead of “I don’t know.” Then follow through!

  • Educate others. Sometimes the best way to cement information in your mind is through teaching others. When you learn a new fact, use it.

  • Never stop learning. Product ingredients and formulations change, and new products are released. You never “know it all,” so keep learning.

  • Put your knowledge to work. Explain why you’re recommending a particular product to a particular customer. For example, “I recommend you opt for the medical plastic model rather than the stainless steel. You said this would be used by your children, and if they are going to use it, the plastic allows them to squeeze the bottle, making it easier to drink.” Your customers will appreciate how you make the link between the product information and their situation.
Knowing your products inside and out doesn’t mean boring customers with tons of facts and details in your presentation. It does mean pulling out the knowledge you need, when you need it – and that’s usually to make your customer’s life better in some way.