It's very easy to build a website today. There are many tools available to help. It can be as simple as a blog on Blogger or WordPress. Or you can do something bigger with tools such as SoloBuildIt. Yes, I know. Many companies offer free or very inexpensive replicated websites. Forget them! If you have one, think about it....so does every other rep! And unless you are a marketing whiz, it will be difficult to set your site apart from all the others that look just like it. That's why I recommend building your own unique site.
Of course, building your site is only half the battle. It may be easy to do and easy to use, but it will have to be promoted and advertised. You won't get traffic to your site if you don't get out there and promote it. If you are going to rely mainly on SEO, you may never get significant amounts of traffic. Unless, of course, you are and SEO genius!
There are a lots of places and plenty of strategies to promote your site:
1. Forums
Participate in forums that allow "do follow" links. This means that every time you post on a forum related to your product or service, you can place a link to your site, and can click through and get more information.
2. Social Media Advertising
Facebook is the current ruler of social media and if you aren't using to promote your business, you are missing out. Facebook allows you to set up a page for your business that is separate from your profile page. You can also promote your products on Facebook with Facebook ads. Once you know how to create a good Facebook ad, you can reach literally millions of prospects for a very reasonable amount of money. Facebook's ability to target the demographics best suited for your business are amazing. When I am promoting my skin care products, I can zero right in on middle-aged women. I can even further hone my targeting to those that are interested in all natural skin care products.
This is huge! Think about it! Instead of placing an ad just out there on the internet and hoping my target market finds it, I can actually ensure it gets right in front of them. So now I'm confident that the people I want to have eyes on my offer are actually the ones seeing it and not some teenager who thinks they will be young forever and doesn't care about skin care or a guy that thinks skin care isn't "manly".
3. YouTube/Video Advertising
Yes, YouTube is a social media site. But I'm mentioning it separately because it is one of the best places for advertising your business. And it is all about video and video is HOT right now.
You don't need much to get started. I do my videos right on my smartphone. If you want to get more sophisticated, you can get a microphone and a camera. But what's important is that with video, you can quickly brand yourself and your product. And if you do it properly, it is one of the best places to build a following and make some sales.
4. Article Marketing
Write informative and useful articles about your product, or about network marketing, or just marketing and business in general. Then submit these to article sites. My favorite is EZine Articles. Each article will contain a "bio box" which tells a bit about you AND contains a link to your website. So when search engines pick up the keywords in your articles, you can get tons of exposure which can result in plenty of traffic. So make sure you are carefully selecting your keywords to reach your target market.
You need to create a network marketing advertising machine to help generate leads. Lots and lots of leads. Because leads are the name of the game. These are just four ways to advertise your products or business. There are countless others. Some are more effective than others. So how do you possibly learn all there is to know to make the right choices and then use that method in the most effective way? You don't. You use a system that has already done all that for you. Take a look at the best marketing system I have ever seen. One that will help you create hundreds of leads on demand and help you build your downline fast!
