That's why I often collaborate with other entrepreneurs. Hosting a webinar with one of my "business besties" not only makes it easier, but also a lot more fun. If you’re considering doing the same with your business
bestie, here are a few decisions you’ll need to discuss…
What Is the Goal of the Webinar?
There are many different
reasons you may want to do a webinar. Maybe you want to sell your product,
promote an offer as an affiliate, or add new subscribers to your sales funnel.
Whatever the reason, decide on the purpose of the webinar before you proceed.
What Is the Topic of the Webinar?
Sometimes, the topic may
seem obvious. For example, if you and your business bestie are hosting the
webinar to promote a course you created together, then the topic should be
related to your course.
If you and your business
bestie are serving two different niches, then you want to choose a topic that
has cross-over appeal for both your communities.
Imagine you blog about the
paleo diet and your friend runs a parenting blog, then you could create a
webinar on topics like: “paleo diet for busy moms” or “paleo friendly family
meals”. This will result in more viewers since both your circles are already
interested in these topics.
Which Style Will You Use?
The most common webinar
styles are tutorial, interview, and a presentation. In a tutorial webinar, you
and your bestie show the audience how to do something. In an interview, you or
your business bestie ask each other discussion questions. For a presentation,
you’ll share slides as you educate your viewers.
Keep in mind that there’s no
right or wrong style to use. Pick the one that feels the most natural to you
and your business bestie.
How Will You Promote the Webinar?
When you and your co-host
are talking about the webinar, consider how you can both promote it. Look at
resources you may already have. For example, if you have a Facebook group with
five hundred members who are in your niche, then tell them about your upcoming
webinar. If your business bestie has a mailing list with fifteen hundred
subscribers, she could email the webinar link to them.
What Will You Do with It Later?
After our most recent webinar was over, my bestie and I left it as a free opt-in gift for our subscribers.
We continued to receive rave reviews about the content inside the
presentation so we bundled it with a workbook and began selling it as a
self-study course. Now we are getting ready to add an upsell option for group coaching and hopefully earn even more.
Don’t record a webinar only
to let it gather dust on your hard drive. Have a long-term plan for how you can
use it to build your businesses. Proudly recycle your content and use it again!
Creating a webinar can feel scary when you’re doing it alone. But with your business bestie by your side, it can be easy (and fun!) to launch a webinar.
