Personally, I think niching makes marketing so much easier. It helps you determine exactly who your market is. It helps you narrow down what you offer and what results you give.
The big problem with niching is that most entrepreneurs don't know how to find their niche. They try to market to everybody. Or they try to work multiple businesses. This is especially true of network marketers. And when that doesn't work they get discouraged and quit.
If you are ready to find your business niche, here are are some tips to help you.
1. Determine your interests. What do you like to do? What are you passionate about? What is it that would make you jump out of bed every morning ready to get to work? If you are starting a business that bores you to tears just because someone said it's a money maker, chances are you won't be successful. Your heart won't be in it and prospects will pick up on that lack of enthusiasm.
2. Determine your skills. What are you good at? What can you help other people with? Just because something interests you doesn't mean it's a good business niche. I'm a data junkie. I love facts, and figures and numbers. But I am absolutely no good at building spreadsheets or accounting. So I just settle for a "fountain of useless information" as my husband says. (But I will definitely kick a$$ on trivia night!. Need a team mate?)
3. Determine who you want to help. Everyone is not necessarily a good fit for you and your business. When I started, I wanted to help every network marketer everywhere. But then I discovered there were definitely those I did not enjoy working with. So then I decided I wanted to focus on women. But still...there were ladies that made me want to cry by the time I was done working with them. It took me a while to figure out that I was really looking for people like me. Those who don't necessarily subscribe to the popular definition of "success", but are looking to create a lifestyle that suits them...even if that doesn't include big houses and fancy cars. These are the folks I love working with because we can relate to each other. They are my niche.
4. Do your research. Who are your competitors? What do they offer that you don't? What can you offer that they don't?
5. Hone in on your specialty! This is probably the most important thing you'll need to know – make sure that you put the time and effort into really focusing in on your specialty and deciding what you will (and won't) do for your clients.
Too many entrepreneurs start out trying to be all things to all people. After all, any client is better than no client, right? But finding your niche is the best way to successfully break into a market. You can always grow from there.
