Set up a business account. You are in business. So set up a business account. This gives you access to tools you don't get with a personal account. including insights, ads, and shopping.
Write good captions. Yes, Instagram is a mostly visual medium. But that doesn't mean you get to ignore your captions. It's all part of your brand. So don't rush this process. And don't worry about length. If you've got something to say, go ahead and say it. Just make sure it's worth it.
Use hashtags that are relevant. Hashtags are how your audience finds content on Instagram. You can use up to 30 hashtags per post. Although some Instagram "experts" recommend you use all 30, you probably don't want to do that. It can look spammy and turn off your followers. Plus, if you use irrelevant or repetitive hashtags, followers can choose not to see your content for that tag. So just use hashtags that are relevant, and specific to your niche.
Engage with your audience. Just like every other social media platform, interaction with your followers is crucial. Respond to comments on your posts. Like and comment and share others' posts.
Use Instagram Stories. Instagram Stories is the video feature on Instagram. You can use it to create short (less than 60 seconds) videos that your followers can watch.
Try the Gift Card sticker and button. You can now sell digital gift cards directly from your Instagram Story or profile.
Go Live on Instagram. Use Instagram Live to show your followers what you're doing right now. Host a Q&A. Interview an expert in your niche. Share a tutorial.
Set up an Instagram Shop. This allows you to create your own online store within Instagram.
Give Instagram Reels a try. This is Instagram's answer to TikTok. And brands are already using it to stand out from the crowd.
Post at the right times. This is actually a little more complicated than it seems. For information on the best...and worst...check out this article The Best Time To Post On Instagram in 2020.
Post quotes and other positive content. Most users on Instagram are looking for upbeat, inspiring images so stay positive!
Study your analytics. One of the reasons you want a business account is to get access to a host of statistical data. Use these stats to learn more about your followers and what types of content they'd like to see from you.
