Make It a
Bundle
Sometimes, it makes sense to bundle your services to provide
more value to your clients. If you have a client who needs a website redesign,
they may also want their logo updated, need an SEO expert, and a virtual
assistant to move all of the old content onto the new site.
You can make things easier for clients by offering to do all
of these services so they don’t have to hire multiple freelancers and you can
partner with another service provider to do these things.
Pick a provider with a stellar track record. Your reputation
can easily be damaged if you choose to work with providers who do poor work or
have terrible customer service. You don’t want to be associated with that
negativity.
Instead, choose a provider with a fantastic reputation and
passion for customer service. Since you’ll be working closely together, make
sure you like your partner’s personality and enjoy spending time with them.
Outsource
Parts of the Package
If you’d rather not take on a partner, you can still offer
bundle services by outsourcing to another freelancer. Perhaps you’ve decided to
offer graphics as a compliment to your writing services.
You can outsource the sales page graphics while you work on
the copy. This makes outsourcing a wonderful way to increase your income
without requiring you to work longer hours. Just make sure that your package
price reflects the cost of a graphic designer.
Proximity +
Services = Value
Another way to increase the value of your package is to offer
private one-on-one sessions along with your services. This allows you to share
your knowledge and experience with your clients.
If your client wants a website design, you could offer an
hour or two of private teaching. Use this time to show your client how to edit
their new website. Demonstrate how to
add blog posts and other content. Explain how to upload their graphics and what
steps are needed to create a slideshow.
While these tasks may seem easy or even basic to you, they
can be helpful for clients who want to control their websites or who are
challenged when it comes to technology.
Just by showing up to teach, you’ve brought an incredible
value to your clients and made their lives easier. But that doesn’t mean you’re
limited to teaching. You can use consulting services to boost value and
accomplish many things!
