Tuesday, October 17, 2017

Talk About Yourself with Ease on Your "About Me" Page

You’ve probably heard that the "about me" page is the most visited on nearly any website. And that makes sense if you think about it: Your potential customers and team members want to know who they’re doing business with.

The trouble is, getting that information across without being too personal (i.e. unprofessional) or too formal (read: unreachable) is tough. Especially when you’re writing about yourself.

Let Your Personality Show

This is, after all, your “about me” page. So it makes sense to let the real you shine just a little bit. Write as if you’re having an email conversation with a friend. Don’t worry about being too formal, and if you start to sound like you’re writing a cover letter, lighten up a bit.

However, you can go to far. You probably should not use swear words (even if in real life you have a potty mouth), and you should leave out the details of your rotten divorce and how you’re trying to raise three kids and that’s why you’re working from home. That much “personality” is a turn off for potential clients.

Also, be sure to include your photo. It will make you seem more like a real person and less like some faceless website owner. Just be sure the photo you choose leans more toward professional than not. You don’t have to spring for expensive headshots, but don’t use the Halloween costume party photo, either.

But What Should I Say?

Here’s where most people really get stuck. Some things you might want to include in your “about page” are:

  • Who you work with
  • How long you’ve been in business (unless you started less than a year ago)
  • Your core strengths
  • What makes you different from others in your field

Not sure where to start? Take a look at the “about me” pages of those who are doing similar work, and who have a similar style. What do you like about their pages, and what do you think isn’t working for them? Make some notes including specific details so you can refer to them as you write your own page.

Remember, your "about me" page doesn’t have to be long or formal, but it does have to give people a sense of who you are and what you can do for them.

Really Stuck? Get Outside Help

Writing about yourself is hard. If you’re struggling, it may be time to get some help. You might choose to hire a writer – there are even those who specialize in “about me” pages – but it might be just as easy to get a friend to help.

Sunday, October 15, 2017

Building a Home Business

There are a lot of people that would like to work from home right now.  The corporate rat race just keeps getting worse and with the number of people looking for work, you could be a bit insecure!  Especially with the recent announcements of layoffs and shutdowns.

The good news is a home business is something you can begin today while you still have your other job.  You can build it up with the aim of making enough money for you to set aside for emergencies.  Or you can work to eventually replace your income if you do lose your job.

Lots of people have started home businesses and are doing very well with them.  The problem is you usually only hear from the ones who haven't.  But what they don't tell you is that it is usually their own fault.  They either don't put enough effort into it, they choose a bad system to follow that doesn't help them grow, or they treat their business a lot more like a hobby than a business. Something to be worked on only when they don't have anything else to do.

You are nothing like that, are you? You've been working 50 hours a week for at your job for so long you know you couldn't go through a day without doing something. With your own home business those hours would be devoted to you and your folks and your customers and down-line and no one else. You would be calling the shots.

No more sitting in traffic, skipping lunch and working late. No more spending money on business attire. NO more going days without seeing your kids and your spouse. Oh and did I mention vacations? Take your laptop along on as many vacations as you like, do some work during the day and live the good life with your family.

Can you see it?  Can you picture that life?  Great! Do you already have experience in sales or a customer-oriented job?  That's even better!

There are plenty of things worth doing if you would like to start a home business. You could spend weeks poking around on the internet trying to find the perfect idea and how to get started.  But chances are you will start to feel frustrated and ready to throw in the towel before you even get started! You can easily waste a lot of money too.

Here's the secret to success in the "work from home" arena - find someone who is already making the kind of money you want, who is living the life you aspire to. Team up with them, find out what exactly they are doing and have been doing to produce that result.  And then just do what they do. Seriously. Building a lucrative business can really be just that simple - no matter what business you want to promote.

Sales and marketing is the key - not what you're promoting. Right now there are plenty of online systems you can use to generate a regular supply of leads, qualify those leads instantly, produce a nice stream of income whether they join your business or not, and literally grow your business on autopilot. Here is the  home business lead generation system we recommend.

Monday, October 9, 2017

Reputations Are Fragile

Paula Deen.  OJ.  Arthur Andersen.  Lindsey Lohan.  Tonya Harding.  Lance Armstrong.  Volkswagen.  BP.  Monsanto.  Goldman Sachs.  The list could go on and on.  What do all of these names have in common?  Damaged reputations.  Once they were considered to be among the best in their fields.  And misstep, one error, one wrong statement or one bad act and a reputation is sullied.  Sometimes forever.

Reputations are fragile.  Once they are damaged, they can be impossible to restore.  Trust is everything.  Once it's lost, it might never be reclaimed.

People do business with those they KNOW, LIKE, and TRUST!  So why do so many sacrifice good reputations for power, money, or prestige?  You invest so much into building that reputation only to watch all of that hard work and success disappear.  

I've heard it.  I've even said it myself a few times.  "I don't care what others think of me."  And in some ways that can be a good and positive thing.  If people think I'm a little bit quirky, or sometimes too outspoken - I can live with that.  But if they don't trust me to do the right thing - if they think I'm unreliable, dishonest, or lazy - then it DOES matter what they think of me.  Because their perception of me can negatively impact my ability to earn a living.

How many of us do business with a particular person or company simply because we trust them more than others?  We may pay a little more.  We may wait a little longer for an appointment.  We may accept a bit less selection.  We may travel a little farther.  But we do it happily.  Why?  Because they have earned our trust and respect.  I know I do it all the time! 

You may think that since you are a network marketer or an online marketer, that your reputation is out of your control and doesn't really matter anyway.  But it's is probably more important here than elsewhere!  We are already fighting against the poor reputation network marketing has gained through the actions of some less scrupulous companies and reps.  More than ever, we need to be the positive example!  Spamming, inflating earnings, exaggerating product claims, stealing reps from other teams - all these only serve to further damage our reputation as a business model, not to mention your own reputation as a business person.

Socrates said, "The way to gain a good reputation is to endeavor to be what you desire to appear."  You are the face of your business.  If you want people to think of your company with respect and trust, then you must act accordingly always.  Will you sometimes make a misstep?  Sure.  Sometimes things happen through no fault of your own.  You might be part of a company that has some problems (been there!).  Or you might promote a product that isn't what you were led to believe.  (Been there too!)   But if you personally have a good reputation, you can overcome that when it happens.  Pick yourself up.  Admit the issue.  State how you will correct the issue.  And then do it.  With a smile.  Think Tylenol.  Remember the poisoned Tylenol scare?  That could have destroyed the brand.  But they responded quickly and efficiently to protect their consumers and because of that, may have earned more respect for their brand.

"But I'm having a bad day.  So I did send out a little spam.  I did target someone I knew was going to join another team.  I need the money."  Well, guess what.  We're in business.  So, yes we may have bad days.  No, we aren't allowed to use that as an excuse.  You still have to deliver great products and services, and impeccable customer service.  You still have to be honest and trustworthy.  Every day.  Without fail.

It takes time to build a great reputation.  It can be destroyed in a day.  So be consistent.  Be reliable.  Be trustworthy.  Offer the best products and services you can.  Offer stellar customer service.  And always, always tell the truth. 

The purest treasure mortal times afford is a spotless reputation.  --Shakespeare    

Thursday, October 5, 2017

Foodies Everywhere Rejoice - Meet Jeff Pfohl!

I'm a foodie.  In case you couldn't tell by looking at me!  I LOVE to cook - and EAT - exquisite food.  So I was thrilled when a friend introduced me to a company called Gourmet Delights.  I ordered a few things, loved them, and have been a faithful customer ever since. (Thanks Terri!)  But you know me...I am also an avid networker.  So of course, it was not long before the owner of this amazing company and I had connected.  I can't even tell you how it happened because I feel like we've been chatting for ever.  I love his sense of humor.  I love his products.  I love his commitment to customer service.  You will too.  Fellow foodies - meet Jeff Pfohl.

1. Jeff, tell us about yourself.

My formal education is in chemistry and physics. After getting my PhD I worked in the government for several years before venturing out on my own as an entrepreneur. This scientific background prepared me well for entrepreneurship in that a Ph.D. not only takes 6 years, which takes patience and determination, but also means failure. Experiments go wrong, and you need to reevaluate, and adjust, moving forward. In a small business things also go wrong, and you need to stop, and often rethink everything you originally believed, challenge every assumption, and then come up with a new plan to move forward.

2. Tell us about your business is an online retail store specializing in gourmet foods for the home chef. I was tired of paying what I considered exorbitant prices for average ingredients. I knew I could offer higher quality ingredients than were currently available retail, at a lower price than the average products on the store shelves, thus our motto "Exceptional Foods at realistic prices".

I decided to be online only, for two important reasons: first was to keep my costs down, so I could pass those savings along to the customer, and second was to expand my reach. I’ve lived in big cities, and small towns, and the variability of supermarkets is astounding. When I lived in those places, long before the internet was mainstream and in everyone’s home, not being able to find a real balsamic vinegar, or true extra virgin olive oil, or certain spices was painful for a home chef like me. solves those dilemmas and puts high quality ingredients right on your doorstep no matter where you live.

3. Why did you choose to start your own business and why this particular niche? is my 9th startup. It became a reality when I was hosting dinner parties for friends, with ingredients I hand carried back from around the world during my travels, and my friends always asked "where I can find that ingredient" and I would say it is only available in Europe, or Asia, or…. So if I had extra I’d give them some, which meant I ran out sooner. At some point ½ my suitcase was bringing ingredients back for friends, and I said "if my friends are begging me for these ingredients, and love them, there must be others out there looking." I launched the website in March 2009 and immediately started getting sales.

4. What do you like most, and least, about being your own boss?

What I like most is the lack of office politics. Small businesses allow everyone to be connected. The owner/CEO can talk to everyone, and everyone can talk to the CEO. Problems get identified, and resolved, faster because everyone has a stake, and everyone has a valuable perspective to offer. That teamwork is invaluable for a small business. The worst thing is my boss, that’s me, is always watching me *lol* Every moment I’m doing something else, which isn’t often, I think "I should be back at work".

5. What personality traits and skills are needed to run a business?

You need to have an even keel. A business, especially in the early stages, is like a roller coaster. Ups, downs, and stomach wrenching drops. If you react emotionally, if you jump at every little hiccup, you will burn out very quickly. You also need to be ready for failure. Not everything will go your way, you can count on that. So when things go wrong, you cannot just wallow in the failure, and sulk for a few days, you need to immediately fix that issue because 10 other things are related and could fail too if you don’t resolve things quickly. It takes a special personality, and mindset, to take blow after blow after blow, and still believe you can survive and be successful. Be ready to sacrifice your personal life, be ready to be the only one who will still believe in you month after month after month, and be ready for the disappointments that will inevitably come your way.

The fight is very real, and since only 1 in 14,000 companies make it to their 2nd year, the odds are really against you.

6. What has been the most difficult part of being an entrepreneur?

Not everyone understands the entrepreneurial lifestyle. It is a vow of poverty as you put your own savings into the company to get it off the ground. It is working days, nights, and weekends. It is thus very isolating. You will often feel alone, and you are alone. You need to be comfortable with being alone. But also make sure you have a support network, friends, family, colleagues, who you can talk to. It keeps you grounded, and helps you clear your mind, and look at things from a different perspective. But remember, in the end, it is your company, and it lives, or dies with you.

7. Do you have any resources that you have used to build your business that you would recommend?

Always hire professionals to do things you are not an expert in. You need to focus on your strengths to push the company forward. Hire a good contracts attorney, and let them handle the legal stuff. Hire a good accountant, and let them handle the accounting. For online businesses, use a top-tier hosting company, with the best support and software. Yes they cost money, and are more expensive than the "Bargain basement" hosts, but the amount of time, and frustration, you save is well worth the investment. This not only gives you some peace of mind, but is smart operationally and strategically.

8. Do you have any tips to share on promoting yourself?

Be honest with everyone. You may need to deliver bad news, you may need to deliver news that is embarrassing to yourself, a mistake you made, something that went wrong at the company, but if you are honest and open with others, they respect that.

9. What other advice would you like to share with someone starting their own business?

Be part of a small company first. You will get the look and feel of a small business without the 100% responsibility that comes with owning your own business. There is nothing like seeing the dynamics of a small company, the struggles, and the dedication it takes to determine if you are ready for your own company. You will build a network of people that can help you later on, and most importantly you can learn from other’s mistakes.

10. How can we contact you to learn more about your products and services?

My website is full of information, from product descriptions, to recipes, to customer reviews. I work very hard to put all the information I possibly can on the website so the customer can be as informed as I am. That empowers the customer.

Friday, September 29, 2017

Turning Things Around

My first Success Story webinar last night was fabulous!  (And yes, I will be sharing the video here on my blog later.  But if you don't want to wait, you can find it on Facebook in my Ninja Marketers Group.)  Andy Shepherd was an amazing guest.

We talked about all sorts of things.  But one of the things we spent quite a bit of time on was mindset.  Because it's HUGE!  If you are struggling - with your business, your health, your relationships, you LIFE - and you want to turn things around, there is a way.  You have to flip how you think.

You can control how you see things.  If you focus on the negative, that's all you'll see.  But when you flip it and focus on the positive, it's just the opposite.  It's like God suddenly decides to lay out all the pieces for you and you just have to pick them up.  But the truth is they've been there all the time.  You just couldn't see them through the cloud of negativity. 

Let's start with your business.  This is a business blog after all.  I hear it all the time.  "I can't _______!"  (Fill in the blanks.  Blog.  Speak.  Do Facebook Lives.  Promote.)  "No one will listen to me.  I'm not successful yet."  Well you know what?  You're probably right.  Because you don't have confidence in yourself and that will come through in everything you do.  So if you are waiting to be successful before you have the confidence to put yourself and your business out there, you will be waiting for a very long time.  But what if I told you that success doesn't make you confident.  Confidence actually makes you successful!  Think about it.  Who would you rather do business with?  Someone who is confident in themselves and what they offer or someone who seems unsure and hesitant about their business? 

Or a theme that I see (no kidding) on social media repeatedly.  "I'm so unhappy.  I wish I could find that special guy (or girl) to share my life with.  Then I would be happier."  Really?  That's all it would take to make you happy?  Feel sorry for you.  You're going to be alone for a long, long time.  No one can fulfill all your needs that way.  Which is probably why you're still alone.  But what if I told you that relationships don't make you happy?  Happy people make relationships.  Again, think about it.  Who would you rather hang out with?  Someone who is positive and cheerful or someone who is needy and despondent?

"Yes, but you have been through so much.  It made you strong and courageous."  Well, yes...I have been through some STUFF!  But it didn't make me courageous.  Being courageous helped me face and overcome those challenges.

"I'm waiting for some results before I take more action."  Well action breeds results.  So what exactly what are you waiting for?

So here is the big mind flip that I got from my talk with Andy last night.  Whenever you feel a negative thought coming on, turn it around to something positive.  When you make a choice based on negative ideas, stop and make the opposite choice.  If you do that consistently, you will soon be surprised at the person you have become.

Remember, results don't inspire to take action, action inspires results.  This works, if you do it.  Let me know if I can help you.

Have you experienced this in your own life?  Please share in the comments.  Let's have a conversation! 

Wednesday, September 27, 2017

So What Exactly Do You Do Anyway?

That’s the question on everyone’s mind when they land on your site for the first time. Obviously, your header, tagline, and front page should give them a pretty good idea about you and the services you offer, but your services page is where you want to go into much more detail.

Service Page Slipups to Avoid
While it’s obvious you need a services page on your site, what’s not so obvious are the blunders you can make that might end up costing you business.

The Kitchen Sink Page:   This is a page that lists every single thing you can do, want to do, thought about doing, and have been asked to do. Simply put, while a big list of services might seem like a great idea, it can be confusing for potential clients. They won’t know what you’re really good at, or if you’re a good fit for them.

Instead, list your core strengths, include some explanation about each, and if you feel you need to expand, add a line such as “If you need other services not listed here, please contact me for a quote.”

There’s one exception to a pared down services page, and that’s if you’re operating business that truly does offer – either through subcontracting or by partnering with others – a multitude of services. If that’s the case, consider breaking up your services page into categories, such as writing, technical support, graphic design, social media management, and transcription. That will give your visitors all the information they need without looking like a laundry list of jobs.

Lacking Detail:   If your services page includes packages, it’s important to spell out exactly what is included in each. Don’t say “a) Member installation and configuration” without listing everything that is included in that package, otherwise you’ll wind up with “project creep” where clients ask for more and more time for things you never intended to provide with that package. Be very specific when promoting packages, and add a line such as “Any services not listed here will incur additional charges.”

The Sticky Question of Prices

Should you or should you not include your prices on your services page (or anywhere else)? Ask a dozen service providers and you’ll likely find they’re split right down the middle on what’s the correct choice. Ultimately, it’s up to you, but be aware that if you choose not to include prices, you may find that potential clients won’t contact you to request a quote.
On the other hand, if you do include your prices, you may feel you’re “scaring off” future customers.

Here’s the thing: Good customers know the value of a great virtual service provider. Your hourly or project rate will not frighten away a real customer, but they may in fact deter the “tire kickers” from wasting your time.

If you’re not comfortable naming a set price, or don’t want to be locked into a rate just because it’s stated on your site, you can simply state, “Prices start at $XX per hour. Contact me for a custom quote.” That way potential clients will know what to expect, and those who aren’t really serious won’t bother you.

Friday, September 22, 2017

How Advertising Network Marketing Will Help Your Business

If you've decided to go into network marketing, advertising is very important!  

And if you have not begun to create a website of your own, you should think about it now. Because hosting, promoting and adding good content to your own internet site or blog is the best way to make a killer advertising, network marketing, lead generation machine! 

There are platforms and tools available today that make it a snap to create an online presence.  I'm going to tell you a bit about my favorites.

The first, of course, is Blogger.  If you are reading this, then you are acquainted with it because it is the platform that hosts this blog.  I've been here since 2007.  And trust me - back then I was about as technologically challenged as they come!  I've gotten a bit better over the years - but I still like simple.  If you do too, then Blogger is the platform for you.  It is free, easy to use, and best of all - it is owned by Google.  That helps with search engine ranking!

Blogger lets you share text, photos, or video.  It has a gadget tool which makes it a breeze to add html code or simple apps to your blog.  You can also create multiple pages.  Blogs will be hosted by Google at heir subdomain of but you can also use a registered custom domain if you have one.  Once you set up your account, you can have up to 100 blogs!  Of course, then you have to consistently maintain 100 blogs...
Next is WordPress.  WordPress was first created for the purposes of blogging, but many people realized fast that a WordPress blog can be employed as a totally functional website, on which you can include a blog capability or not.  I do have a WordPress site at MelodieannOnline.  You will notice, however, that it is woefully out of date.  I personally find WordPress more difficult than Blogger.  That does not mean you shouldn't check it out.  It does have some amazing capabilities - which is why I have not completely abandoned it!  You never know - I might just figure it out one day!  WordPress has both free and paid options, depending on what functionality you are looking for.

Last we have SoloBuildIt.  This is my platform of choice for may main websites, Boomer Business Ideas and  (If you check these out, you may have to be patient while navigating as I just hired someone to give them both a major overhaul!)  I am not going to go indepth about SoloBuildIt  here.  I wrote a post about The BoomerBizCoach Tested and Approved Tool That Makes Online Business Success Doable.

These tools are easy to use to build your site.  But it still has to be promoted just like any website.  It's never going to be found and get traffic if you don't get out onto the web and publicize or promote it.

Forums and other Blogs for Advertising Network Marketing

Take part in forums that permit "do follow" links. This implies that each time you post on a forum relevant to your service or product, you can place a link to your website, and people can click thru and get more info.

 Social Media Sites for Advertising Multi-Level Marketing

Facebook lets you set up a page devoted to your business, and your business actually should ideally be kept separate from your private page.

You can promote your products on Facebook thru paid advertising. The facility Facebook offers for choosing the proper demographics for your network marketing advertising makes it extraordinarily easy to reach your exact target market. 

Video Advertising on YouTube

Though YouTube is a social media site, it is one of the finest places for advertising your network marketing efforts.

All you need is a microphone and a camera, or these days just a quality smartphone, and you will quickly brand yourself and your product and if you do it right, it's the best destination to gain a following and make some sales.

By showing your face, you are effectively branding yourself and if you do it properly you may gain a large following.  Many marketers make thousands of dollars a month from YouTube.

 Article Writing is Extremely Important

Write informative and helpful articles about your product and these can be submitted to article sites. There are some sites that will submit your articles to many article sites at the same time, and these will save everyone a lot of time.

They are the best method to get your articles out onto the web. Each article contains a link to your internet site, so you can get plenty of traffic from them.

Thoroughly chosen keywords from your articles can get picked up by the major search engines and come up in searches, so that they can be great exposure and bring you good traffic.

Why you need to create an advertising network marketing machine is to help generate leads.

Lots and lots of leads. Because leads are the name of the game. Without leads you do not have a business.

There are many different ways to publicize your business, some much more effective than others.  Here's the best advertising network marketing system I have used to literally create leads on demand and build my groups fast.

Thursday, September 7, 2017

The Fat Lady is Singing!

Did you like that title?  I hope so!  I used it to get you to read this blog post.  And if you are - it worked!  A perfect demonstration of how a good title or great headline can increase your open rate.

But that is not what I wanted to write about today.  Today I really wanted to talk about being fat.

Because I am fat!  In fact, that's how I got into the whole network marketing thing.  Looking for that perfect weight loss product that was going to make me skinny again, but still let me eat whatever I wanted and not work out.  By the way, I'm still looking for that one.  And I'm still fat.  But hopefully not for long.

If you follow me on Facebook, then you recently saw my video and Facebook Live where I publicly announced my goals - yes, including my weight loss goal - for the coming months.  Why would I put myself out there like that?  Won't I be embarrassed if I fail?  Well - yeah.  Probably.  And that's why I did it.  Extra accountability.  Now everyone on Facebook knows my goals.  And if I don't reach them, I'd better have some solid reasons why.  It sure is an extra incentive whenever I want to watch TV instead of write or eat that Brownie. 

It has been scientifically documented that publicly announcing your goals means you are much more likely to achieve them.  And I think this is partly why!

Now of course I can't just embark on a weight loss program.  You know I have to try to help others along the way.  And so I have decided to document my journey.  You can read all about my story here if you like.  I just started that blog.  Two posts so far.  But it's going to be a juicy site!

I'm tired of watching all the hype about products that don't work and diets that fail and meanwhile, we just get fatter and sicker. 

And that's the purpose of my blog post here.  To introduce you to my new weight loss blog.  To encourage you to join me if you have the need.  To watch as I use the blog to promote my weight loss products (you didn't think I was going to skip the business part of that did you?)

I am hell bent on changing some lives this year!  Are you one of them?  Let me know!  Share your goals in the comments.  Remember, publicly sharing means your much more likely to achieve them!

Wednesday, August 30, 2017

Marching To the Beat of My Own Drum

You know what's fun?  Reading back through blog posts from the very beginning of my entrepreneurial journey and seeing how I have evolved.  You can see all the zigs and zags, the trial and error.  And you can see where I stopped trying to be like everybody else and decided to just be me.

That was, of course, when everything started to fall into place for me.  The day I decided what I really wanted, what I needed, and what I had to have in order to achieve my goals - that was the day that my life started to change.  I had spent a lot of time trying to look and sound like other marketers I knew.  And I couldn't.  And that kept me from doing what I needed to do.

Write a blog post every day!  That was the success formula for one of my mentors.  Well you know what?  I couldn't!  And so since I couldn't do one every day, I sometimes wouldn't do them for weeks.  I mean, if you can't do it right, why bother to do it at all. 

Always sound like the expert.  More advice.  Well I'm not.  Yes, I have a wonderful vocabulary.  I can throw out multi-syllabic words with the best of them.  And I even know what most of them mean!  But I don't talk like that.  Most people don't.  And I don't write like that most of the time.  I write just like I talk.  Simple. Easy to understand. Blunt and in-your-face when needed.  Casual.  But that would mean that people wouldn't take me seriously, right?  So better not to publish anything.  Don't want to look silly!

Dress for success!  Now I don't mind getting dressed up when I have a reason.  But when I'm home, I'm in T-shirt and sweat pants in the summer, and sweatshirt and sweat pants in the winter.  Sometimes, if I have to go into town for something, I'll put on a pair of jeans.  And there are many days when I never get out of my jammies.  That's one of the bennies of working from home!  But no videos, selfies, or Facebook Lives because people would see how I really was and that couldn't happen.

The list of things I was told I should do goes on and on.  And I discovered I couldn't do most of these things,

But I have a book that's a number one best-seller!  And a blog that has lots of loyal readers.  And I have had more positive comments on the spur-of-the-moment videos I've done while still in my jammies then my more scripted formal presentations.  And my Lives?  They are downright entertaining at times!

How is all of this possible?  I'm not doing any of the things my early mentors told me I should. 

On the day that changed everything for me, I got one piece of advice - the most important advice I have ever received.  Be yourself!  Stop trying to be what you think you are supposed to be and start being yourself.  If something doesn't feel right or natural, don't do it!  Because then you just look phony.  And people dislike phony - a lot!

Looking back at my early mentors, I see now that this is what they were doing.  Each of them followed their own path.  They led the way in their areas of comfort whether it was blogging, or video marketing, or public speaking.  And they weren't trying to create a "mini-me."  They were just sharing what worked for them.  My problem was that instead of taking what they shared and giving it my own personal touch, I tried to look and act just like them. 

So now I march to the beat of my own drum!  Which includes videos and FB lives in jammies, sweatshirts, T-shirts, and some even in my Sunday-go-to-meeting attire.  My book is a bestseller because it speaks to people like a friend or trusted teacher, not some stuffy know-it-all.  Look through my FB feed and you'll find selfies of me with some internet marketing bigwigs and I am looking good in some of them.  But you'll also find some of me soaking wet from the rain or the dogs, in costume at Sci-Fi conventions, sweaty from a workout, and yes - in my jammies.  But when I speak or write, it comes from my heart.  It is filled with something I need to say to help others who are still struggling.  And because of that, people listen.  They aren't fixated on what I look like or sound like.  And those that are?  Well - they probably aren't anyone I would want to work with anyway!

That's the message I have for you today.  Be yourself.  Create a plan that's right for YOU.  Do the things that feel comfortable and natural for YOU.  And as you become for successful and more experienced, stretch that comfort zone a little.  Try something new.  If it works, yay!  If it doesn't or it just doesn't feel right, forget it and move on. 

Just remember - you are not alone!  There are a lot of us out here that are marching along to the beat of our own drums.  Care to join us?  Here is where we hang out!

Thursday, August 24, 2017

An Even Faster, Easier Way to Instant Credibility

I published my book for one reason - street cred.  Credibility is CRITICAL to your success.  Especially now when so many people are tired of all the internet hype, instant "experts", and "gurus" who provide no value.  Yes, social media and social proof is great.  But it's not enough anymore.  And that's why I published my book.

I wrote about this back in 2015.  I recommended everyone publish a book because it was the best way to raise your perceived level of expertise.  And some of you have. 

But some of you are still shaking your head, thinking no way. That's great for you.  You know someone who owns a publishing company.  You aren't working two jobs to make ends meet.  You don't have a family that needs your attention.  But I don't have time to do this. I don't know what I'd write about. It's too hard to get a book published. Nope, I just can't do this.
But what if you could?  Think how cool that would be!  Adding "author" to your list of accomplishments is an amazing feeling and opens doors you never dreamed of. 

Well I am going to tell you that it is entirely possible!  With all the technology advances and access to things like Amazon, writing a book is a lot more doable today than it ever used to be. Gone are those days of having to find a publisher to pitch your book to and waiting to see whether they'll accept it or reject it. Now, it's just a matter of writing the content - and if you've already been blogging for a while, you have a wealth of content available for repurposing.
There's just something that screams expert when you can say you're an author. This builds a level of credibility that can't be beat. Think about it: anybody can set up a blog and start sharing their expertise on a topic. Anybody can write articles and submit them to directories or share on other blogs as a guest expert. Anybody can be a guest on a podcast. But not everybody will put in the time and effort to become an author. If you take the time to do this, not only are you building your credibility, but you're also a step ahead of many others in the market. That’s the power of publishing a book.
But what if you could do all that in minutes.  Impossible you say?  Not anymore!  Because today we have the E-BOOK!

And now you can create your 1ST E-BOOK in minutes for instant authority!

My free download gives you step-by-step PDF + Video to create your 1st E-Book even if you're brand new (FREE tools included!)

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A book is an excellent way to build your credibility. Now is the time to do it.

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Wednesday, August 16, 2017

Offering Hope To Continue On

Welcome to Boomer Business Coach!  If this is your first visit, I am glad you are here.  If you are a repeat visitor, welcome back.  Your continued support is greatly appreciated!

When I first started this blog back in 2007, it was meant to be a way to chronicle my own entrepreneurial journey.  I was just starting out and truly had no idea what I was doing.  I just knew that I needed to do SOMETHING different.  I had been in network marketing and that was bringing in a decent income.  But I'll admit it.  It wasn't easy.  I knew I needed to learn to harness the power of this thing called the internet. 

Since then it has changed and grown into a blog designed to provide resources to help you live life on your terms.  I still share my own experiences so you can watch as I try something new.  But you'll also find book recommendations, business tips, personal reflections, profiles of interesting people I have met, and more.  But mostly what you'll find is HOPE. 

This blog is my way of connecting with and supporting you.  It's my way of helping find solutions to problems you might be having, answering questions you might be asking, introducing you to someone else that might just be the person you need to meet right how.  It's my platform to say, "Don't give up!  If I can do this, so can you."  It's a place to offer hope - hope that when you are about to quit, you can find a way to continue on.

I have been here for over 10 years.  I hope to continue to teach and inspire and motivate you for many years to come.

I recently celebrated my 60th birthday.  And yes, I celebrated!  Because at 60, I am still able to move and work and play with grandkids.  I am blessed beyond measure to be physically and financially healthy.  But no matter what, with age comes change.  And at a recent event I attended, I had a chance to meditate deeply on where I was and where I wanted to be.

And so some changes.  I don't know exactly what they might be.  I just know that I have been feeling restless and the event just focused a light on that.  I know there will be more travel and events.  I believe you become what you consume - whether it be food, knowledge, or experiences - and so I will be on a quest to fill myself with all that is unique, interesting, and nourishing. 

I know I will be taking more time to relax and play.  Play is critical.  And I don't do it often enough. 

And there will be family.  They are my "why".  The thing that has kept me going when I have wanted to walk away.

But one thing that will not change is this - I will still be here offering hope to anyone who wants a better life.

If you want to start a business, but don't know what or how, contact me.  I can help.

If you have a business, but you aren't growing like you want, contact me.  I can help.

If you are looking for a community of supportive, caring, entrepreneurs to hang out with, contact me.  I have a couple you might be interested in.

If your health isn't as good as it could be or your weight is more than you like, contact me.  I'll show what I did to turn mine around.

And if all you want to do is drop by this blog from time to time and check things out, feel free.  That's why I'm here.

I'm not sure what the next 10 years will bring.  But I do know that each new day gives me another reason to be grateful and to thank God for all he has provided me.  I'm excited to see what lies ahead.  Are you?  Then let's see what's out there! 

Monday, August 7, 2017

Boy Was I Surprised!

A few weeks ago I wrote my list about a project I was considering.  When I first started out in business and finding my way, I did a series of recorded interviews.  Not with the "hot" gurus everyone else was talking to, but with people I found interesting.  People whose advice had been helpful to me.  They were a lot of fun and people seemed to enjoy them. 

But I was still struggling to figure out who I was in the business world and "the gurus" did not seem too impressed with my little recordings.  I wasn't secure enough then in my own "entrepreneurial self" to say "Tough *&%(!  I enjoy them and the people listening enjoy them and the people doing them enjoy them and so I will continue."  No, I caved completely and stopped and tried to model myself after all the other people I saw.

Thankfully I have a habit of cleaning things out at the beginning of a new year.  That includes computer files.  And this year while doing so, I found a couple of the original recordings.  I posted them on my website and once again received lots of positive feedback.  And it reminded me of how much fun they were!  And so I asked my list to weigh in.  Would they like to see something similar done again?  And the response was overwhelming and surprising!

The answer was a resounding - maybe.  Why?  Well with the advent of things like Facebook Live and Zoom and YouTube, recorded interviews are popping up everywhere, apparently.  And there are lots of people calling themselves "gurus" that shouldn't.  And that when many of these "experts" do an interview, it is with the purpose of selling you something, not actually teaching you something.  If I could bring people that were actually knowledgeable, that would share what they knew, and not be just one big infomercial, then perhaps they would be interested.  Otherwise - well they might tune in if they weren't busy.

I can definitely meet everyone of those requirements.  So based on this feedback, I think I will move forward with this.  But in the meantime, I thought I would provide a little info of my own.  How to find the right "guru" for you.  Because the wrong one can do tremendous damage to your business.  But the RIGHT one can help you reach heights you never imagined.  These are the guidelines I will be using when I'm looking for interview subjects. 

1.  Do they actually provide good information?  As I stated earlier, I get hundreds of emails every day and many of them are from the latest expert "sharing" the latest tip, trick, or trend to grow my business.  But many times, further reading of their email or website reveals very little useful information and lots of self-promotion.  I realize that we are all in business to make money but the best gurus aren't afraid to provide useful information to anyone - for free!  Think Diane Hochman.

 2.  Do they tell the truth?  If you are being promised riches overnight (or in a week or even a month) with no effort, no investment, no skills, and no knowledge. you are being lied to.  There are many ways to make money online.  But they all require work or the money to hire someone to do it for you.  They require the skill and knowledge to create a business plan - or the money to hire someone to do it for you.  You will need to build websites, market your products or services, deliver your goods to your customers - or find someone to do it for you.  And beware the gurus who spend all their time "proving" how much money they made.  Anyone can photoshop bank statements or checks showing millions in income - even me (and I'm technologically challenged!).  The real experts don't have to convince you they make money.  They are to busy running their businesses and showing others how to build theirs.

 3.  Can you do what they do?  A multi-level marketing expert I used to follow suggested the way to build my network marketing business was by purchasing leads and then calling these people every day and making my pitch.  She sure was successful, but I hate cold-calling with a passion!  Although these were "qualified" leads, the thought of calling someone I didn't know and trying to interest them in my business made me absolutely nauseous.  Needless to say, we soon parted professional company. 

4.  Can they teach?  Just because someone is an expert in their field does not mean they know how to share that knowledge with others in a way that is understandable to you.

5.  Do they run in the right circles?  And by that I don't necessarily mean the "in" crowd.  I mean do they know other experts they can introduce you to.  The best example I can give of this is Ken McArthur and his Impact Events or Brian Fanale and the MLSP Live the Dream events.  I've had the pleasure of attending a couple of these and it's a veritable "who's who" of marketing experts.  Ken and Brian may not have all the answers, but if they don't they know the people who do.   

6.  Are you comfortable with them?  This is an important consideration.  Recently, I was going to start working with a new coach.  I liked his program.  He was recommended by many of my friends.  But after talking to him on the phone, I realized I didn't like him!  He had a way of speaking that made me feel like I was just the latest check mark towards his quota of new clients for the week.  Perhaps it would have changed if I had actually started working with him.  But I just couldn't get past that first impression.  You must be comfortable with your coach or mentor or you will just be wasting your time.

Finding your guru can take some time and effort, but it is worth it.  Do your homework.  Ask for recommendations.  Check them out.  Choose the one that's right for you.

I'm in the process of deciding which platform I will use and starting a list of prospective subjects.  Is there someone you would love to hear from?  Pick their brain for a bit?  Ask questions and get answers?  Write their name in the comments and I'll see what I can do!

Monday, July 24, 2017

Meet Suzanah Platt

You know how I'm always telling you to reach out and connect with the people who comment, like, or share your social media content?  There's a reason for that.  You can meet some amazing people!  That's exactly how I met my newest "Success Story".  I posted something on Facebook.  She commented and asked a question.  I responded.  One thing led to another and soon we were having a conversation.  Just like that!  And not once did we pitch each other on our businesses!  So nice to meet someone who gets it.  Now you can meet her too - Suzanah Platt!

1.       Tell us about yourself

My names is Suzanah Platt and I am a 42 year old UK based Coach. My career has been varied and interesting both academically and professionally. I consider myself so fortunate to have had the experiences I have had, which have inevitably lead me to where I am.  My first degree was in Social Science with a heavy bias towards Psychology and Philosopy. After graduating, I trained as a Financial Advisor and worked in that industry for eight years. I learnt so much about rapport building, networking and the importance of repeat business in this time. As much as I enjoyed corporate financial services, I had always dreamt of a career in law, so in 2004, I took a leap of faith and gave up my job to do a Law Degree in one year, followed by the academic qualifications for become a Barrister. I was called to the English Bar in November 2006, this was one of the proudest moments of my life. I then went on to practice Civil Advocacy for ten years. I learnt a lot of transferable skills in this time and enjoyed my job, however everything changed for me when I discovered EFT (Emotional Freedom Technique or Tapping). My hobby has always been personal development and I particularly love the work of Paul McKenna, Anthony Robbins and Brandon Burchard. In 2015 a hypnotherapist friend of mine suggested I try EFT for a long-engrained fear of flying. I tried it and after two sessions I flew!! This was almost a first at the age of 40! I was hooked and knew I had to get it out to the world. I went to qualify and within a few months I had to take the decision to give up my legal career as I was too busy with EFT coaching to do both. I have never looked back. It was the easiest decision I have ever made and the best. I adore what I do and I work with some of the best people you can imagine, committed and keen people, that just need a little help and the right tools to succeed. I am an extremely positive person who believes in taking chances when they feel right.

2.       Tell us about your business

My business is called Splatt Coaching. Why? Because it is my name “S Platt” and if I have to have a funny name I may as well use it to my advantage!! It is different and people remember it! It also became my business acronym “Simple Practical, Life Altering Transformational Techniques.

I work with clients from all over the world from UK to Australia now. Its been an amazing journey. I do see face-to-face clients, but most of my work is on Skype. I work with a lot of network Marketers, who I love because they tend to be committed to personal development and see the merit in it.

My job is to identify and remove blocks to progress, work to eliminate limiting beliefs, whether that’s a phobia or limiting beliefs around money and everything in between. We also set goals and workout strategies to achieve them. I work a two limb approach. Firstly the removal of blocks and secondly, the use of positive psychology to maintain positive state.

I work with EFT, Matrix reimprinting (which is really exciting), guided visualization techniques, breathing techniques, anchoring and mindfulness, amongst many other coaching tools”.


3.       Why did you start your own business?

I am not so sure I started, the business, as the business started itself. It all happened fast. I had a strong focus and a strong wanting to get these superb techniques out to the world and the energy and momentum I had seemed to be all that was needed. I work from and coach from a Law of Attraction perspective, so I believe that positive focus and maintaining a state of appreciation for everything we have is a huge part of getting what we want. I was light about it, but deeply focused on the outcome of working with the right clients and everything has flowed. I find that the way I teach, this starts to happen for my clients, provided they are committed to and apply the tools given.

4.       How did you choose this particular niche?

My Niche has become business clients with a big bias toward network marketers. I didn’t so much choose the Niche market as set the strong intention of the type of people I wanted to work with. This has lead to this Niche. As I mentioned above, these people have a tendency to gel with my coaching style.  I am a clear thinking, straight talking, empathic yet extremely practical person and my coaching style reflects this approach.

5.       What do you like most and least about being your own boss?

I love everything about being my own boss. You work hard, but you do it for yourself and that makes all the difference to me. I wake up everyday excited to see how I can help the clients for that day. Clients become more like friends after time, but that strengthens the bond and I am very good at getting the best out of people.

If I had to say what was hard, it would be trying to be everything. By that I mean wearing all the hats. It is easy to become everything from the cleaner to the accountant. It is important to get some help where necessary and leverage your own time, which is one principle I stick by and teach. I also think, self care is easily let go of, but is absolutely key. If you are not prepared to invest in yourself, it is easy to burn out. You are all you have in a small business.

6.       What personality traits and skills are needed to run a business?

From working with clients I would say, that everyone has their individual differences which is what makes the world go around. However, what I teach my entrepreneurs I call the 6P principle, you can read all about this on my website, however it stands for Pledge, Peace, Precision, Poise, Pluck and Passion.  In my opinion this covers it all. It is the right kind of relax mentality, combined with laser sharp thinking and clarity of goals and intentions. However, the biggest thing is the passion for what you do and being willing to go the extra mile.
7.       What has been the most difficult part of being an entrepreneur?

Being willing to give up a well paid job with regular income to try something very different, in an area of the UK that is not near a major city. Being willing to take the plunge and hold the faith at the odd difficult moment. However, the tools I use and teach have made this much more manageable.

8.       Do you have any resources that you have used to build your business that you would recommend? 

At the risk of repeating myself a bit, the tools I use and teach!

9.       Do you have any tips to share on promoting yourself?

This may not be the case for all business types of course, however I think it is fairly universal. Ask for referrals. Ask clients who they know that would benefit from your services. Talk to anyone that will listen about what you do. Social media posting is also immensely valuable. Ask people for favours and pay it forward! Always give too, don’t just expect people to do for you.

10.   What other advice would like to share with someone starting their own business? 

Be brave, be bold, be passionate, be sure and hire a coach.

11. How can we contact you to learn more about your products and services? 

 12. Is there anything else you would like to share?

A youtube interview with me by Sharon King Author of Matrix Birth Reimprinting book where  I tell my story

Plus, I would like to offer a special deal to all the readers of this blog!  For a limited time, I will provide a 90-minute session for $65, if they go to and put AMERICAN CLIENT offer in the subject line.