A LOT!
Being able to market my offers effectively is what allows me to live the life I do.
So today, I've got a marketing tip for you. It has always worked. It will ALWAYS work to get people to take action more often.
Here's the tip...
Whenever you're promoting an offer of a product, your success relies on how much action you can get your prospects to take. And one thing that moves people to action better than anything is PRESSURE.
I'm not talking about the type of hard pressure that makes you feel sleazy and uncomfortable. I'm talking about creating a sense of URGENCY. "Do this by (time) or you'll miss out on (benefit)." Why do you think so many events have early bird pricing? Why holiday sales have time limits? "On sale this weekend only!"
A strict deadline is the key to creating urgency. The fact is most people will wait until the last minute to take action even with a deadline. Which is why you want to apply pressure right before the deadline strikes. To create major FOMO (Fear of Missing Out).
There you go! Try creating a little urgency with your next offer and see what happens.
