Sunday, April 3, 2016
Not all leads are made equal and not all lead generation processes are born equal. A low quality lead can cost you a lot more than it would appear at first glance.
For instance, if leads have not been qualified in the marketing process then you will squander time on unqualified and disinterested prospects.
Your sales response rates drop, and business declines. It's a vicious spiral.
The lead generation process can be labor intensive, both online and offline. The offline lead generation process often involves driving to meet people face to face, and a lot of phone calls.
If the leads are taken from fliers and forms filled in at trade shows, these leads have to be put into a database and then made contact with individually. Information may need to be sent out, which involves cost, and one way or another those leads have to be qualified and then stepped up to a sales department.
The sales office then has to go through more processes, through to closing, which hopefully leads to a sale.
Online lead generation appears much simpler at first glance, nevertheless people who own their own network marketing or multi-level business know that this isn't necessarily so. Such individuals know that this kind of lead generation can be pricey and time consuming as they are fishing in huge sea of purchasers who have not heard about their business.
It takes resources to properly launch any business, and the more money one can invest, the better, as this way a sufficient staff can be hired for the purpose of lead generation and other activities that are vital to the company's success. Money must also be spent to advertise correctly, as this is an avenue through which more leads can be created.
If a person has created an enticing web site and she or he is following the tried and true techniques of success, such as making an investment in an auto responder, smartly answering emails, adding articles on a regular basis, prominently showing an opt-in box, building back links and joining social media networks, he or she should be earning profits. If not, it is time to find the problem and fix it..
If an online entrepreneur does all the right things and still struggles, many will consider giving up and returning to the offline marketing world. Or many consider buying leads from marketing firms. Nevertheless this activity has a big downside.
You may scrape up some money. You'll buy some leads. But you'd be better off purchasing groceries. Which corporations can you trust will be the first question, as the better the leads are the more pricey they will be. Since most of these leads are not adequately qualified, it is unlikely you will convert many of them. And if only make a few conversions, they will be costly loss-producing leads. You have just spent the last of your money and now you can't buy any product to market!
What you need is a trustworthy lead generation system that works, one that is easy to learn and one that keeps you in charge of the entire process.
Your lead starts with you and ends with you when you close a deal. You want a system that teaches you the latest methods of grabbing those targeted and qualified leads, and will keep you up to date on the latest, inventive ways for getting you through the lead generation process easily, leaving you with more time to build and enhance your business.