Every May, I celebrate Get Caught Reading Month by sharing some of the best new business books that I have read recently. And this May is no exception. There were several books written this year that need to be part of every booming-preneurs reference library. If they aren't yet part of yours, I have only one question for you. Why not?
Let's start the list with yet another winner by the ever-amazing Felicia Slattery. #1 on this year's list is "Kill The Elevator Speech." I know what you're thinking. You've spent countless hours perfecting your elevator speech. Isn't that what all the business experts tell you to do? And now someone is telling you to throw it all away? Yes! And when you read Felicia's book, you'll understand why the elevator speed needs to go the way of the dinosaurs. Because it just isn't made for today's business environment. Follow Felicia's advice instead and start really connecting with your prospects.
If you follow me on any of the social media sites, then you will often see me exchanging banter with a wild-haired fellow who is often in the company of rather large poodles. Well don't let the silliness deceive you. Beneath all that lurks the mind of a business genius. And he has written book #2 on my list - "Trust Funnel: Leverage Today's Online Currency to Grab Attention, Drive and Convert Traffic, and Live a Fabulous Wealthy Life" by Brian G. Johnson (aka The Poodle Wrangler). Every business person has heard that people do business with those they know, like, and trust. Getting to know someone is relatively simple. It isn't even hard most of the time to get them to like you. The tricky part is getting them to trust you. Brian will show you how to do that and how to create your own "trust funnel".
Two years ago, I had the opportunity to meet Debra Jason and I was instantly impressed with her knowledge, spirit, and eagerness to share. So when she published her book, "Millionaire Marketing on a Shoestring Budget: How to Attract a Steady Stream of Happy Clients, Make More Money and Live Your Dream," I knew it would be a winner. And I was right! I wish I had this book when I was starting out because it tells you exactly what you need to do to successfully market your business. The exercises at the end of each chapter will help you put your business on the right track. All you have to do is follow them. Does that mean experienced marketers don't need it? Absolutely not! Debra can teach you a few things too.
Product launches. Everybody does them. But not everybody does them well. If you are getting ready to launch your new business, or a product or book, then you want it to be successful. Read Jeff Walker's book, "Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams" to learn how to make it more than just successful. Follow his advice and you'll be off-the-charts, out-of-this-world successful!
What recommended reading list would be complete without a book by Joel Comm? This year's recommendation is the newly updated "Twitter Power 3.0." Using Twitter for business is a skill. And Joel teaches it like only he can. If your tweets consist mostly of links to your blog posts with the occasional retweet thrown in, you're doing it wrong. Let Joel show you the right way. Whether you are a Twitter novice or an old-timer with a large following, there is something in this book for you.
Now - get caught reading!