Get Permission
Before you do anything, it's important that you ask the person whose story you want to share if you can. If you don't ask permission and you publish someone else's details, you could damage that relationship and even end up in legal trouble depending on what you share.
You can start the conversation by approaching the other person and saying, “I'm working on a project about ABC topic and I’d love to share your story about ABC with my audience. Would you be up for that?”
Write the Story
Assuming you received permission, it's time to create the story. Start by creating a messy first draft. Write down all of the details as best you understand or remember them. You can edit or change this content later. But for now, just focus on the story.
When you've finished writing your first draft, it's time to edit it. During this editing phase you may realize you still have some questions for the other person. If that's the case, set aside some time to follow up and get the additional information you need.
Be Sensitive
Writing about someone else's life can open old wounds for them. In some situations, this can be a good thing because it opens the door for more healing. But it may still be painful for the person you're writing about.
As you work on this content, tread carefully. Be kind and ask questions without being judgmental or hurtful. Remember that your goal is to help people and that includes the person whose story you're sharing.
Show a Draft
Once you feel like you've captured the other person's story, it's time to ask for their feedback. Show them what you have so far and explain that it's a draft and still in need of polishing.
The person whose story you're sharing may love it and feel it’s perfect as-is. But they may also ask for changes to the piece. For example, a mother who's sharing the story of her teenage daughter’s eating disorder may want you to omit the name of the treatment center where her daughter receives help.
Explain Your Syndication
When you have a final draft ready, be sure to share it with the person you've written about. This is also the time when you'll want to share where this content will appear. Be specific so there are no unwelcome surprises for your interviewee.
You may say, “I’ll be sharing this story on my blog in (month). As part of my promotional strategy, I'll also be posting excerpts to social media networks and I might talk about it on my podcast or in my newsletter.”
Follow Up
On the day the content goes live, reach out and let the person know. Thank them for sharing. If you’re getting positive feedback include that with your message so you're interviewee knows that their story is making a difference.
Adding stories to PLR content is a great way to customize it. Whether you share your story or someone else's, stay focused on your ultimate goal—connecting with and inspiring your community.
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