Customize Your PLR with Stories

I love PLR content! I frequently buy it to use in my own business.

If you aren't sure what PLR content is, let me explain. PLR stands for Private label Rights. Private label rights are a special right or license you purchase which grants you the right to use content written by someone else as your own. Normally, using someone else's content can be considered plagiarism. But with PLR content, the author is giving you the right to use their material. 

What does this mean? Usually, this means you have the right to modify or re-write the material. You also have the right to claim to be the author. And you have the right to sell or give away the material as your own.

This is a very affordable way to get quality content for your site. Perhaps your writing skills aren't as good as you would like. Or perhaps you just don't have the time to create your own content. And in either case, hiring someone to create content for you can be very expensive. 

There is a downside however. Whereas a ghostwriter will be creating content only for you, PLR content may be sold to a multitude of users. And the internet loves original content and can actually punish users of duplicate content.

That's why it is so important to personalize your content.

When I talk about personalizing PLR content I get a lot of confusion. Many PLR users always post the content exactly as-is because they are afraid they'll “mess it up”. Or they may not understand they have the right to edit the material as they see fit.

While personalizing PLR isn’t necessary, it can help you strengthen the bond you have with your community.

Imagine you’ve purchased PLR on the topic of weight loss mistakes. You could use it as-is but if you take some time to personalize it, you’ll get more traction. You can do that by sharing a story from your own life, like the moment when you realized you’d eaten a whole bag of chips only to discover it wasn’t a single-serving bag. Or when you admit that you skipped your morning workout two days in a row. Moments like that make you relatable in the eyes of your audience.

Here are three more benefits of customizing PLR with stories…

Stories Grab Attention

You may not realize it but stories are around you constantly. You hear stories of heroism or tragedy on the news. You watch fictional stories on Netflix. Your best friend shares stories about her day with you.

Using stories is a powerful communication technique. It gives readers and website visitors a reason to pause and pay attention. They want to know what’s going to happen next and how the story ends.

Stories Invite Conversation

Just as you hear stories all day long, you also talk about them all day long. You do this when you gossip about a co-worker at work, when you recommend your Netflix must-binge to a friend, or when you repeat a news story to your spouse.

But stories invite conversation, too. Telling readers of your parenting website about your toddler’s tantrum can lead to discussions on what causes tantrums, tips on how to spot them before they happen, and more.

Stories Create a Feeling of Belonging

Not only do stories create conversation they also help the people feel like they belong. Every day, your community is bombarded with ideas of what they should look like, how they should parent, what they should wear, how they should eat, etc.

It can get to the point that your visitors feel like everyone else has a wonderful life. But when you share a story and peel back the curtain, it creates a bond. Suddenly, your people don’t feel alone any more. They can look at your blog and proudly say, “She gets me!”

Customizing your PLR with stories doesn’t have to complicated or time-consuming. It only takes a few minutes to add a relevant story to your content. Doing this will grow your community in new and exciting ways!

Need a source for great PLR articles? Here's where I go!

Network Marketing Isn't Perfect

You've heard the spiel...


No boss!
No alarm clock!
Unlimited residual income!
Financial freedom!
Time freedom!
Little to no investment required!
Low risk!


It sure sounds perfect, doesn't it?  Who wouldn't love to work with something like this?  It sounds great!


And it is.  But like everything that sounds too good to be true, there is a catch. 


Network marketing can be hard.


Think about it.  Most of you have probably already joined a Network Marketing company.  You might even still be with them, although many of you have already quit. 


Did you see any of the "unlimited residual income"?  Were you able to quit your job and spend endless hours on the beach living a life of leisure?  Probably not.  Does that mean it's a scam like all people say?  Your friends all laughed at you when you tried to recruit them.  Did they all just know better than you?  Or maybe you just aren't cut out to run your own business.  And besides, network marketing isn't a REAL business anyway.  Isn't it some sort of pyramid scheme?  No wonder it didn't work! 


Let me tell you the secret to network marketing.  That thought process is why you didn't see all the benefits promised.  Because deep in your heart, you don't believe it's a real business.  Deep down inside, you still have doubts that it's a legal, legitimate, profitable business-model.  You aren't sure you are capable of running your own business.  On some level, you may not even be sure you deserve to be that successful.  And you're working with and trying to recruit people who feel the same way.


The world is full of people who think network marketing is a scam.  They've been raised to believe that the only way to be successful is to get a "good" education, get a "good" job, work all the time, save as much as you can, and then retire.  And that used to be true.  But if you look around now, you will see that times have changed.  People with "good" educations and "good" jobs aren't saving enough to retire.  Some aren't even making enough to live well. 


So if network marketing has all these faults, how do some people make BIG money?  Simple.  They broke free of the old mindsets that hold most people back.  They embraced network marketing whole-heartedly.  They went "all in" from the day they joined their companies and never looked back.


They acknowledged that this is a legitimate, legal, and VERY PROFITABLE business model.
They understood that it is a REAL business and like any real business, will require work.


They understood that any business requires an investment - of time, of money, of resources - to succeed.  And so they obtained the tools and training necessary to ensure their success.  They were not afraid to invest their time and money in improving their skills, knowing they would reap the rewards down the road.


They knew that no alarm clock didn't mean they could sit around all day and do nothing.  Most of them still get up early in the morning.  Because businesses don't run themselves.  They are willing to work HARD for 3-5 years so they can live hard and play hard afterwards.


They took responsibility for their own success or failure.  Low risk doesn't mean no risk.  They knew they weren't going to recruit Aunt Sue, Cousin Jimmy, and Brother Bob and then retire.  They knew they had to find the right people, with the same mindset they had.  And then they had to work with their new team and train them and teach them the right way to build their business.  They knew that they had to learn all they could about sales and marketing and their products and the comp plan.  And they knew if they didn't do these things, they would fail but it would be their fault.  Not the company's fault.  Not the product's fault.  Not network marketing's fault.  


These are the people who have built a great business inside network marketing.  No, it's not perfect.  It takes work.  It takes commitment.  It takes investment.  But do you want to know why it's better than anything else?  Because you can do it too.  You just need to embrace the mindset that says it possible.  Then go "all in" until you reach your goals.  Unlimited residual income.  No boss. No alarm clock.  FREEDOM!  Try doing that with your job!


Ready to get started with the best company today?  Let's find out!

Social Boundaries Build Confidence

When it comes to social media, boundaries are important. If you have too few boundaries, you could end up oversharing. This can lead to damaged relationships in real life and depending on what you’re oversharing, the loss of your reputation.

To stay comfortable and confident on social media, use these tips…

Set Helpful Limits

Rose liked to lie in bed and surf social media on her phone before going to sleep. But after doing this for several weeks, she noticed the habit was increasing her anxiety and making it difficult to get a restful night’s sleep.

Try this: next time you’re on social media, take a moment to check in with yourself. Are you feeling stressed or overwhelmed? Are you getting anxious? Are you comparing your life or business to someone else’s?

When it comes to social media, one of the smartest things you can do is to create limits for yourself. You may decide that you’ll only check in on social media once a day or you may want to set a time limit when you browse.

Ban Negativity

Your friends on social media are entitled to their opinions. But that doesn’t mean you have to hit like on every single one of Aunt Betty’s political rants or inform your sister that she shared a fake news story (again).

You can choose to hide status updates from people that are consistently negative or that bring you down. A good idea to follow is the three strikes rule. If someone is negative on social media for three posts in a row, hide them.

You can hide friends on Facebook, Twitter, and other social networks without having to unfriend or unfollow them. The other person never gets notified that you’ve hidden their content. It’s a great way to distance yourself from unkind remarks and unnecessary drama.

Create a Separate Account

Nicole creates art that makes people think. She likes to explore controversial themes in her work and she’s not afraid to push the envelope. But some of her family members don’t agree with her views and aren’t supportive of her creations.

So, Nicole started a private Instagram account where she shares her art. This allows her to post about her hobby without dealing with negativity from her relatives.

Just like Nicole, you want each of your social media profiles to serve a specific purpose. You might have a Facebook account for staying in touch with distant family and loved ones. But you might dedicate another account, like Instagram or Twitter to sharing your business content.

Social media can be a wonderful tool for connecting and communicating and promoting your business. To get the most out of each network, keep your social feed positive and uplifting. Follow people who inspire you and share your own thoughts authentically.