When I started my social media marketing business, I started by offering my services
as a content creator. I wrote articles, short reports, and ebooks for my clients. I also created graphics and social media posts. As I grew my client list, I started bumping against a common
problem for freelancers - a lack of time.
Offering services gave me space to grow as I started an online business that was truly my own...not network marketing or affiliate marketing. I learned about what my audience wants and how to deliver
it. I had the chance to experiment with different projects and discover what my style is.
But as amazing as doing service work is, I still faced a
serious limitation - my time. I could charge for the hours I work, but there
are only so many hours in the day.
It’s true that you can learn to work faster. But if you're trading time for money, you’ll
eventually hit that hard limit on what’s possible, just like I did. That means your potential
and income will cap out - unless you change the way you offer your services.
Packages
Are the Key to Getting Paid Better for Your Time
Packages work like this: you create an offer like designing
25 graphics, which may initially take you about 10 hours to do. Rather than
charging an hour rate for 10 hours of your time, you put a price on the
package and a client pays that – having no attachment to the amount of time
you’ll put into it.
As your skill increases and you get to know your client’s
needs better, you work faster and faster and still get paid like you worked for
10 hours. That’s the power of packages. But that’s not even the best
part. Clients love packages too. They like having a clear price and task list to
say “yes” to.
Packages
Aren’t Really about Time or Money
As an entrepreneur, you don’t just have your skills to
offer. You also have your experience and knowledge. When a client purchases
your package, they’re paying for all that you bring to the table, not just your
time.
Your knowledge is valuable. Your experience is priceless.
When you understand this, your eyes are opened to the
incredible impact of your work. It makes it easier to charge more for your
packaged services and gives you newfound confidence when speaking with
potential clients.
Packages
are Perfect for Everyone
The great thing about offering a package is that it can work
in just about any industry and for any type of service professional. It doesn’t
matter if you’re a copywriter, graphic designer, coach, or another kind of
freelancer.
