If You Are Still Trading Time For Money, You Are Limiting Your Growth

Trading hours for dollars limits your growth. It's not entirely your fault if you are. That's how most of us were raised. We had a job that required us to work a certain number of hours for which we were paid a set amount per hour worked. So it's natural that even when we started our own business, we were trading time for money.  

When I started my social media marketing business, I started by offering my services as a content creator. I wrote articles, short reports, and ebooks for my clients. I also created graphics and social media posts. As I grew my client list, I started bumping against a common problem for freelancers - a lack of time.

Offering services gave me space to grow as I started an online business that was truly my own...not network marketing or affiliate marketing. I learned about what my audience wants and how to deliver it. I had the chance to experiment with different projects and discover what my style is.

But as amazing as doing service work is, I still faced a serious limitation - my time. I could charge for the hours I work, but there are only so many hours in the day.

It’s true that you can learn to work faster. But if you're trading time for money, you’ll eventually hit that hard limit on what’s possible, just like I did. That means your potential and income will cap out - unless you change the way you offer your services.

Packages Are the Key to Getting Paid Better for Your Time

Packages work like this: you create an offer like designing 25 graphics, which may initially take you about 10 hours to do. Rather than charging an hour rate for 10 hours of your time, you put a price on the package and a client pays that – having no attachment to the amount of time you’ll put into it.

As your skill increases and you get to know your client’s needs better, you work faster and faster and still get paid like you worked for 10 hours. That’s the power of packages. But that’s not even the best part. Clients love packages too. They like having a clear price and task list to say “yes” to.

Packages Aren’t Really about Time or Money

As an entrepreneur, you don’t just have your skills to offer. You also have your experience and knowledge. When a client purchases your package, they’re paying for all that you bring to the table, not just your time.

Your knowledge is valuable. Your experience is priceless.

When you understand this, your eyes are opened to the incredible impact of your work. It makes it easier to charge more for your packaged services and gives you newfound confidence when speaking with potential clients.

Packages are Perfect for Everyone

The great thing about offering a package is that it can work in just about any industry and for any type of service professional. It doesn’t matter if you’re a copywriter, graphic designer, coach, or another kind of freelancer.

When I began offering packages, I was surprised at how quickly some of my clients said “yes”. I’d been worried that my clients would think my skills were less valuable if they were packaged but I found the opposite was true. I have never been more in demand!