Pinterest is a great way to drive traffic back to your website or blog. The shelf life of a pin is typically three months and one popular pin alone can continue to result in traffic for years to come…
Like everything else in 2020, the way we market on Pinterest has changed. If you follow me there, you will witness my profile undergoing an evolution to keep current with best practices. Techniques we were taught earlier are no longer valid.
So what is currently working on Pinterest? Here are my best tips:
If you haven't yet, create your business account and claim your website. This is the very first thing you should do. Having a business account allows you to use Rich Pins, run ads, and get analytics.
Use a face for your profile picture. Just like all your other social media platforms, Pinterest shows your pins to people who may not follow you or know who you are. People look at profile images as the first step to getting to know, like, and trust someone. If you put your face in your Pinterest profile image, it builds trust with your audience and is proved to increase your click-through rate.
Create the right boards. It used to be considered smart to create lots of boards covering a wide range of topics. This was supposed to help you connect with a broader range of people. The problem is that people who are interested in my "Fairy Gardens" board may be great people who share one common interest with me. But the odds are they are not interested in my business. Now, it's best to have fewer boards that focus on your BRAND and your CONTENT.
Post only to relevant boards. When you post content to boards that aren’t relevant, Pinterest considers this spam. The company may remove your post and even delete your account.
Pin to relevant group boards. Group boards are back! I know they went away for a while, but they are trendy once again, and well worth the effort to belong to them. I don't recommend you start a group board of your own unless you want to spend all your time managing it. But I do recommend you find good ones to join.
Publish pins before the holiday rush. If you post seasonal content, you’ll need to post 20-40 days before the actual event. This will give you the most traffic and the best engagement.
Add ‘Pin It’ button. Make it easy for your visitors to share your content by adding a ‘Pin It’ button to your blog or website. Be sure to publish visual content that’s already optimized for Pinterest!
Add board covers that look professional and create attractive branded images. When your Pinterest boards are unified with beautiful covers, new users are more likely to follow you. And attractive images get more favor in the Pinterest feed. Attractive pins catch the eye of pinners and slow their scroll. So keep in mind that on Pinterest, the IMAGE is more important than the pin URL.
Publish your pins in the evenings. Pinterest is a social network that users tend to get lost in and they know it. That’s why most people save their browsing until the evening after they’ve had a busy day.
Post only to relevant boards. When you post content to boards that aren’t relevant, Pinterest considers this spam. The company may remove your post and even delete your account.
Pin to relevant group boards. Group boards are back! I know they went away for a while, but they are trendy once again, and well worth the effort to belong to them. I don't recommend you start a group board of your own unless you want to spend all your time managing it. But I do recommend you find good ones to join.
Publish pins before the holiday rush. If you post seasonal content, you’ll need to post 20-40 days before the actual event. This will give you the most traffic and the best engagement.
Add ‘Pin It’ button. Make it easy for your visitors to share your content by adding a ‘Pin It’ button to your blog or website. Be sure to publish visual content that’s already optimized for Pinterest!
Add board covers that look professional and create attractive branded images. When your Pinterest boards are unified with beautiful covers, new users are more likely to follow you. And attractive images get more favor in the Pinterest feed. Attractive pins catch the eye of pinners and slow their scroll. So keep in mind that on Pinterest, the IMAGE is more important than the pin URL.
Publish your pins in the evenings. Pinterest is a social network that users tend to get lost in and they know it. That’s why most people save their browsing until the evening after they’ve had a busy day.
Publish 2 - 6 pins per day. As in Facebook, too much content and you end up competing with yourself.
Use Video Pins. There aren't very many people using video on Pinterest yet. So if you really want to stand out, start creating 6 -15 second videos. In the wall of images on the Pinterest feed, videos will definitely catch the eye! These play without sound automatically, so do not rely on audio to get your point across.
You should be using Pinterest for business in 2021. It's one of the most valuable platforms for ecommerce. Think of it as a huge shopping mall with with hundreds of thousands of "window-shoppers." And each of your windows is a clickable link! It really is to your advantage to get yourself situated on it now.
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