In fact, if you were brave enough to actually time yourself,
you’d very likely find you spend two or even three hours each and every day
just dealing with email. Yikes! No wonder you feel like you don’t get anything
done. Time to build a solid email system to help you tame that beast for good.
Auto-File Your “To
Read” Emails
We all do it. We open an email, realize it’s a newsletter we
love, an important announcement, or information about an upcoming event, and we
close it with a well-intentioned, “I’ll read that later.” The trouble is, when
later comes, we either can’t find the email, or don’t even remember that we
wanted to read it.
What if you had a folder on your computer where all your “to
be read” emails waited just for you to come by and discover them again? How
empty would your inbox be then? Through the power of filters and folders, just
about any email client can take care of this task for you.
Simply set up a folder called “To Read” or something else
equally clever, then create an email rule or filter (as Gmail calls them) to
deliver certain messages to that folder when they come in. Make a rule for your
favorite online newsletter, email from your college alumni association, your
local chamber of commerce, or even your sister.
But here’s the trick to it: You have to actually schedule
time to go and read these emails. Don’t let them just pile up in there, because
all that does is move the problem from your inbox to your “to read” folder.
Make time to read them, then respond, file, or trash accordingly.
Turn off
Notifications
Are you easily distracted by email? You’re not alone. That
little red number declaring the number of unread emails, or the pretty little
chime that announces the arrival of a new message is an invitation to click
over and see what’s new.
Turn it off. In fact, turn off the automatic checking for email
if you can. That way you can purposefully decide when to go read your email,
rather than being notified of a new message every 5 minutes.
Unsubscribe
Chances are you’re on multiple mailing lists – and most of
them you probably never read.
Click the unsubscribe button. Be ruthless. You can always
sign up again if you miss the content, but for now, eliminating those emails
from your inbox will save you a lot of time and trouble.Getting a handle on email is one of the toughest things for busy small business owners, but with a little planning and some self-discipline, you can become an email ninja, and start using email as the powerful tool it is, rather than letting it run your life.