It’s true. Your readers are most likely getting a bit bored with your typical written content. They want to be able to connect with you on a more personal level and have almost come to expect to find video content available everywhere – even on your blog. Not to mention that when you do business in the online world, having the ability to instantly connect with your audience makes it easier for them to get to know, like and trust you.
Here’s why: Putting yourself on camera gives your market that personal connection they're looking for. Luckily, video blogging can be done quickly and simply especially with tools like iMovie. Let's take a look at how using iMovie can help you produce a video blog as easily as 1-2-3.
Technically this is really a four-step process because you have to record the video first. But once you have recorded it, you really can put your video blog out there in 3 simple steps. So we're going to assume you already have your content recorded and it's now just a matter of putting it together and sharing it with the world.
Step #1 – Keep it Short
We have terribly short attention spans today. That’s true whether we’re reading a blog post or watching a video, so do keep that in mind when you’re planning your videos. Anything more than 3 minutes will very likely not get as many views as a shorter video. So plan to record bite-sized videos rather than one long recording that covers everything.
Step #2 - Editing
Now that your video is recorded and you're ready to put it together in preparation for sharing it with the world, iMovie makes it easy. Within iMovie, you will find some basic editing features. While it's nice to add different transitions and effects, don't go overboard. Simple is best. Too much of something can be distracting and cause people to click away and not watch your video.
One of the editing options iMovie gives you is themes. These are a great way to 'spice' up your video and it's as easy as choosing the theme and then dragging and dropping the clips you want to use. You can also add titles and ending credits while editing.
It's always fun to add some music to a video as long as it isn't too loud or too distracting so that it takes away from your video. You can also easily add music during this editing portion in iMovie.
Step #3 - PublishNow you have everything edited to your liking and are ready to share it with the world. iMovie also makes this quick and easy with their export and upload feature. You can quickly post videos to YouTube, Vimeo and more. So, as you can see, iMovie makes video blogging as easy as 1-2-3.