Friday, February 1, 2013
Your Business Card Is a Powerful Marketing Tool!
Of course, it doesn't do a bit of good to have a fabulous business card if your don't get them into circulation. I used to be notorious for not having them with me when I needed them! But I quickly learned my lesson and now I always carry them with me. You never know when you just might bump into someone who needs your services. And ALWAYS have them with you for business or networking events. Hand them to everyone attending. Before handing mine out I always write on the back "HCIP" - How can I help? It makes me more memorable. Plus, when handing mine out, I always ask for one in return. Those two little touches make me stand out from others.
Another way to get your business card out there is to put them in everything - and I do mean everything - you send out. Letters, cards, invoices - I even enclose them in the envelope when I pay bills. Believe it or not, I have gotten business from that.
Business cards can be a very cost effective way to promote yourself. Set yourself a goal of distributing 5 daily and watch the impact on your business.