Winter has finally come to Northwest Arkansas. Which means I've been spending a lot of time curled up with a cup of tea and a good book. Coincidentally, two of my recent favorites have been written by the same man - bestselling author, Joel Comm.
Several years ago, I read a book called the AdSense Code, written by Joel Comm. I immediately put AdSense ads on all of my sites. And I was so excited when I received my first check from Google! Granted, it was only for $100. But it was official! I was making money online! I was now a real internet marketer. Unfortunately, I was in such a hurry to make money, that I did not actually implement everything in the book the way Joel explained it. As a result, I'm sure now that I left money on the table. So when I heard that Joel had written another AdSense book, I knew I had to have it. And I was not disappointed!
AdSense Secrets 6.0 explains everything you ever wanted to know about Google AdSense. This is not just an update of Joel's previous books on AdSense. It is a complete AdSense how-to guide. It starts with the very first step to making money online, building a website. I already have several websites, so I almost skipped this chapter. I'm glad I didn't!
Once you have your site built, Joel goes on to explain everything else you need to know - things like how to optimize your ads, how placement affects your results, how to understand Google Analytics, the value of content, using AdSense on mobile devices and how to create a content hub. There's a chapter on troubleshooting, if you use all his suggestions and don't get the results you expected. He even provides several case studies from others who are successfully using AdSense.
I can't wait to go through this book again. This time I'm going to do it right. I'm starting with Chapter 1 and implementing every tip, suggestion, and piece of advice Joel has to offer. I can't wait to see what that does to my next check from Google!
Joel's other book is a bit different. I've been following Joel on various social media platforms for years. And one of the things I look forward to are his photoquotes. Joel uses photoquotes to share some of his best tips, his most profound thoughts - and his best jokes. His book, Social Poetry, is a collection of some of his best.
Now I know what you're thinking. Why would I be recommending a book of photoquotes? Because I love Joel's photoquotes. I see every day how he uses them to engage with people and build relationships. And that is what social media is all about.
I've heard some say they were disappointed that Social Poetry wasn't more of a how-to book. That was not its purpose. That was not the purpose of this book. The intent of this book is to illustrate the power of photoquotes to capture the hearts and minds of your followers. But for those of you who desperately need that information, Joel does list the app he uses, as well as a similar app for Android, in the back of the book. So if you really need to know how to do this, download the apps. Meanwhile, I loved seeing some of my faves as well as some new photos and hearing the inspiration behind them. I am now inspired to create my own photoquotes, thanks to this book.
For once, I'm grateful for the last few cold and snowy days. It gave me a chance to read two awesome books by one amazing man. Now, if you'll excuse me, I'm going to go optimize a few AdSense ads, find some cool photos for photoquotes, and start making more money!