For some reason, though, many network marketers overlook existing customers as a source of sales. Sure, they’ll take any repeat orders that come in, but they don’t actively mine this list for additional opportunities. Maybe it’s because booking a new party or class seems more exciting, or maybe because they think they’d be bugging people if they called. Whatever the reason, not looking to your existing customer base for sales is like not picking up a twenty-dollar bill on your front steps.Here are some ways you can maximize your profits from your existing customers:
- Ask for referrals. If you have a customer who orders from you again and again, ask for referrals. They obviously like your products and wouldn’t mind sharing their great find with their friends. Even if you have asked before, ask again. People are constantly getting introduced to new social circles, meeting new individuals, or realizing that someone they thought wouldn’t be interested now might be ready to give it a shot.
- Ask for feedback. If you have a loyal customer, leverage the relationship by asking for their opinion on your presentation, products, or competitors. You might want to offer a small discount or free product for their assistance.
- Tell them about the new stuff. Instead of just letting them put in their order every quarter for the same six items, introduce them to new products they may not have been aware of. Customers can fall into ruts, and it’s up to you to give them a jolt. Let them know what’s new, different, or better.
- Offer preferred customer status. Many network marketing companies offer programs specifically for their “preferred” or high dollar-value customers. If your company offers such a program, take advantage of it! If there is no structured program, create your own. You can send long-time customers special promotions, product announcements, and news and tips particularly for them. It will make them feel special and give you another reason to contact them every month.