Convince Your Visitors to Take Action

I've been using sales pages for awhile. I use social media to bring visitors to my sales page. It took time to figure out how to make it work. At first I would simply create a very simple sales page. Then I eagerly waited to see the results of my marketing efforts. Unfortunately, I only saw a few sales despite the fact that I’d driven thousands of viewers to my site.

Then I took some training through MLSP. I learned that while I had strong copy, my sales page was still missing a few important ingredients.


Here's what I learned:

Create a Clear Call-to-Action Button

The button for purchasing your product must be clear. If you’re vague, you’ll confuse visitors and this confusion will cause them to leave your site before completing the transaction.

I had used a button on her page that read: Yes, I’m Ready to Change My Life. I thought that was very clever. It wasn't.  So the first thing I learned to do was change the wording to “Add to Cart Now”. It was a subtle tweak that boosted conversions quickly!

Make a Guarantee

Making a purchase online—especially from a product creator you don’t know—is risky. Your visitors don’t want to pay you only to receive no product or even worse, a crappy product that they can’t use.

But when you offer a guarantee, you can ease a customer’s mind. A simple promise like a 30 day money-back guarantee is all you need. Of course, some product creators choose to offer only a 7-day guarantee due to the nature of digital products.

Don’t Forget Your Sign Off

I also tweaked the end of my sales letter. I added two elements to the end of my page—first I added a smiling photo of myself, the same one I used on social media and for podcast interviews. I used an image of my signature, too.

When visitors see a photo of you and your signature, they’re more likely to trust you. You’re no longer some shadowy marketer that might take their money and run. Instead, you’re a digital business owner who will stand behind their products.

Add a Post-Script Section

Another thing you can do to convince your visitors to take action is to use a “PS” section. Many people scroll to the bottom of a sales page before they read the copy. Typically, they’re looking for the price of the item, the person selling it, and a summary of the offer.

That means you’ll want to offer a quick recap of the important points in your PS section. You should touch on two things—the problem and the solution. For example, you might say, “Tired of diets that never work for you? Try out my done-for-you meal planners and download the first month’s menus today.”

It can also be helpful to add urgency to the PS area. In the above example, you could mention that the price goes up in a few days or that you’re only selling a certain number of copies. When customers like your offer and have a reason to act immediately, they’re more likely to add your product to their shopping cart.