Twitter Tips

I love Twitter. It is my social media platform of choice! Yes, you there is a character limit of 280 characters per post. You will learn to be concise! Yes, there are trolls and haters there. Just like everywhere else. But the benefits of Twitter far outweigh any negatives. 

Twitter is one of the busiest social networks but it’s also excellent for driving traffic back to your website. To get the most out of your tweets, follow these simple suggestions…

Keep your Twitter handle simple. Avoid adding numbers or supplementary characters to make it unique. 

Use longer messages. Twitter now allows users to post tweets that are up to 280 characters in length. 

Include video as part of your Twitter marketing strategy. Videos must be shorter than 2 minutes and 20 seconds. If you upload a longer video, you’ll be given the chance to edit it down to the required length. 

Make a tweetstorm. If you want to go in-depth about a topic, use a tweetstorm tool so your followers can easily follow your thread. 

Create videos that show behind-the-scenes of your business. This makes it more likely that your followers will like your brand and make a purchase. Maximum video length is 2 minutes and 20 seconds.

Avoid posting the same tweets repeatedly. Twitter now views this practice as spamming and may delete your account if you do this. 

Use a social media tool to find popular hashtags. Hashtags make it easy for users to discover your content. You can discover which ones are the most popular by using TagDef. or Hashtagify.

Pin your best tweet. Twitter allows users to ‘pin’ one tweet to the top of their profile. This is a simple way to drive more traffic to your website. 

Engage in trending topics carefully. Make sure you understand the hashtag and how it’s being used before you tweet. Otherwise you risk saying something that your followers might find offensive. 

Include more images. While text tweets can be easier to post they don’t drive as much engagement. Tweets with images are 90% more likely to get likes and replies. 

Add polls to your tweets. Polls can be a great way to gain valuable insights about the types of content that your followers prefer.

Curate content. Don’t just publish your own content. Gather content from other sources sources, and share it with your audience to diversify your Twitter posts. Retweet helpful articles, positive customer feedback, and user-generated content, among other posts, to maintain a solid Twitter presence and to better connect with your audience.

Use the right call to action (CTA). Include relevant and compelling CTAs in your tweets to generate more clicks. Go beyond asking your audience to share your content. Encourage them to visit your website, download content from your landing page, or use a discount coupon.

Schedule your posts. Schedule your tweets at the perfect time to ensure your audience sees them. Stay on top of your social media content calendar, and automate your Twitter posting schedule. There are reliable social media management tools, such as SocialJukeBox, that can help with this.