I'm sure you all remember my friend the graphic designer. She loved what she did. She totally enjoyed creating images for her clients to use in their marketing and advertising campaigns. But she was beginning to max out the amount of time she could spend on her business,. There are only so many hours in a day. So she began looking into packages.
Maybe you’ve heard of packages—some service professionals
create a package that allows them to sell their skills for more money. This lets
them to continue to grow their income without spending all their time at the
computer. If you like the sound of creating a package in your business, read on
for tips to get started…
Think about
the Service Requests You Get
If you’re a website designer, do you get requests to put
together snazzy sales pages complete with beautiful graphics? If you’re a
virtual assistant, are your clients always begging you to set up their mailing
list in AWeber or ConvertKit?
Grab pen and paper quickly. Write down the top 5 tasks your
clients ask you to handle. Would you like to turn one or more of these tasks
into a package? What might that look like to you?
Focus on
Your Favorites
As you begin looking for tasks that you could turn into
packages, make notes of your favorite ones. You’ll want to build an offer
around the services that you most enjoy so that you’re excited and eager to
sell your new package.
Don’t try to design a package around tasks you hate doing.
You’ll dread the work and have difficulty closing sales. Clients will be able
to sense your unhappiness and be less likely to work with you.
Rate Your
Services
Once you have a list of projects you love doing, try rating
each one on a scale of 1-10. One is the type of task you hope to never do
again. Ten is the task that makes you sit back and think, “How AMAZING is it
that I get to wake up and do this every day?!”
If you haven’t been working long as a service provider or if
you’re frustrated with your work, you may not have any projects that rank a 10
for you yet. You may discover that most of your projects rank just a 5.
This can be a wake-up call that you want to change up your
offers or find clients that are a better fit for your business.
Get
Feedback
You can also share your task evaluations with a fellow
service provider or a business mentor. Let them take a peek and give their
advice. Maybe another service provider will show you that your service is great
fit but you’re not attracting the right clients.
Perhaps your business coach can point out projects that
might be better suited to your strengths. Lean in and listen to the people that
are rooting for you to succeed. Let them help you discover new paths that you
may have overlooked.
Take your time and think through your package. You want to
design it so that you’re only taking on projects that light you up and fill you
with joy.
Ready to expand your business without expanding your hours? Join the Multiple Streams Of Income Challenge. Click here to join the group and get ready to see what you can add to your business without giving up more time.
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