Think about this. When you approach someone with your mega-dollar high-ticket item, you are a SALESPERSON! No way to deny it. That's what you are. And people are almost genetically coded to regard salespeople with distrust.
Think about you're own behavior when you are shopping, and the salesperson approaches you and asks if they can help you. What is your response? Usually it's something like, "No thank you. I'm just looking." Salespeople are regarded as predators. It's in our DNA!
Now think how much different it is when you go to customer service and ask where something is. Totally different relationship because now they are not salespeople....even though they really are. Now they are perceived as helpful customer service.
It's the same in MLM or High Ticket Sales. When you try to sell someone a $200/month autoship or a $2000 coaching program, you are a salesperson. How much easier would it be to say try my $29 bottle of weight loss supplements or my $7 training video? Now you're selling something affordable that your customer really wants. And when you contact them again in a few days to just follow up and see how they are doing and you CASUALLY mention your other items, you aren't selling them anything, you're just following up to see if they got what they ordered from you.
Now you are not a salesperson. You are customer service checking to make sure everything is good with their order.
Plus, numerous statistics have proven if you can get someone to break the ice and spend even just $1 with you, they are more likely to purchase from you again in the future. You have now earned their trust. You aren't a salesperson anymore. Now you are their friend who helped them solve a problem.
Unfortunately, even today, many MLMs do not have a retail component. You either buy the big package of stuff or nothing. You can't get just the one or two items you may really want.
Enter affiliate marketing!
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. How does this help you sell your main product?
Once you sell someone some little something, now you are free to follow up with them just to see how things are. They will talk to you. They are no longer defensive. You will be able to get more information from them about their needs and wants. Then you will know how to steer them to whatever you want them to buy.
Affiliate marketing is a great way to make some money while you are attracting the right kind of people to your main offer. It's a great front-end product.
You can also use affiliate marketing to sell things AROUND your main product.
Think PepsiCo.
When you think of Pepsi, you think soda. Which they will happily sell you. But so many people are trying to get healthy now. So Pepsi will also sell you Aquafina and LIFEWTR. And KeVita Kombucha. They will sell you Doritos and Quaker Oats. Cheetos and Sabra Hummus.
Now think of me. I am back in the MLM biz. I will happily sign you up in my business opportunity and sell you a pretty phenomenal weight loss product.
But I also sell training for marketers. Both my own and through affiliate marketing programs. I promote the tools marketers need. Autoresponders, website builders, text messaging systems, snail mail systems. I promote the 360 Marketing System, reports and books and coaching programs, my best-selling book, ring lights, and headsets, and microphones for video marketers.
So even if someone doesn't sign up for my business opportunity, I am still likely to sell them something because they are still looking for something to help them make money. I don't create any of these things except some of the trainings and my book. I just find things my people can use that has a really good sales process around it and I point people at them. I simply show them where they can find what they are looking for (with my affiliate link of course), and let someone else do the selling for me.
I am NOT a good salesperson. But I am a VERY good friend who can always help you find something you need. And because of that, I will always be able to generate cashflow and leads.
If you are looking for the right affiliate programs, obviously I recommend ours. But this isn't about signing you up for our programs. This is about being a SMART business person. So when you look for one, look for one with a strong sales process that will continually remarket on your behalf. One that has stability and a good track record. Make sure the people attached to it have stellar reputations. And of course, an opportunity for escalating earnings is a plus.
Affiliate marketing is the way to make more money in less time with less people selling folks what they already want to buy.
If you want to check out the affiliate programs I'm promoting, come check out the BeClub. It is invitation only, so just drop a comment below if you want an invitation and I'll get you in.
I'm your VERY good friend who will help you find the community you need to finally BEcome a professional marketer.
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