Use Instagram & Pinterest to Kickstart Your List

Social networks are a great way to drive traffic back to your website and start building your mailing list. Two of the best sources of apps for doing this are Instagram and Pinterest. Both sites focus on images and videos to send people to your website. Here’s what you need to know to harness these social media tools…

Create a Landing Page

When you have a freebie or gift that you give subscribers, make a separate page on your website for it. This page should be a landing page template. Many WordPress themes come with this template.

If you aren’t using WordPress or you want another landing page option, you can try using a service like LeadPages or Optimize Press. Or use a tool like SoloBuildIt to build your website, since these have landing page templates. Both websites will allow you to create landing pages and will guide you through the process so it’s simple and easy.


Link to Your Landing Page

Both Instagram and Pinterest allow you to place a link in your bio area. Some online business owners link to their home page. While this may drive traffic back to their website, doing this make it harder to grow your mailing list.

When you send your followers to a landing page, they’re more likely to sign up for your free offer. That’s because they don’t have as many choices that could potentially distract your visitors.

Make an Opt-In Board

Once you have your landing page up, it’s time to add it to your Pinterest profile. Start by making a custom board for your opt-in gift. Then create 10-15 images that show off your freebie so other users will clickthrough and sign up.

Creating these additional images doesn’t have to be hard. Just think about how you can display some of the content from your gift. For example, Keri wanted to send traffic back to her opt-in, which was a 7-day keto-friendly eating plan.

She created 10 meal images. Then she pinned each image to her board named “Keto Start: 7 Day Meal Plan”. Every image was linked to her landing page. This brought her a flood of visitors that were interested in joining her list so they could access the menu.

Link Your Instagram Stories

Instagram Stories are videos that are under 60 seconds. Not only are they wildly popular, they’re great for sending traffic to a website. However, there are a couple of hurdles you may run into.

While any user can create an Instagram story, you can’t make it link to a website of your choosing unless you meet two requirements. First, you need a business account (they’re free and it’s easy to upgrade to one) and second, you need 10,000+ followers.

If you’re just starting out, getting 10K followers isn’t that easy. So, when you create a story in Instagram, tag yourself. Then when users click on your Instagram story, they’ll be taken to your profile. From there, they can click the link in your bio. It’s not the most elegant solution but it gets the job done.

Using Pinterest and Instagram can be a fun way to drive traffic. Make sure you study what techniques are getting you the most engagement so you can duplicate your success again later.

The Instagram Engagement Formula



Guest post by network marketer and Instagram expert, Robin Smith

 

Instagram is HOT! There are over 400 million people from around the world on Instagram. 49% of users log in daily. 28% of users log in multiple times a day. And on average 70 million images are posted daily.

So if you think you’re ideal customer or client isn’t just waiting for your picture to show up on their feed, you are dead wrong!

Last year I started marketing on Instagram. And now it accounts for about 90% of my leads and sales for my business.


I have created what I call the 5-5-5 Instagram Engagement Formula. Here it is:

Grab yourself a timer…

Spend 5 minutes going through your followers and engaging on their pictures. Simply like 3 images and leave 1 relevant comment (and be sure to tag their username by using @username so they get a notification) for each follower. Just be random. Think of this step as a warm up. Plus the benefit is, if they haven’t checked out your profile recently, now they will.

Spend the next 5 minutes by doing a search for a hashtag your ideal client or customer would use in their post. Then quickly scroll down the results and click like for each image. You will be shocked how many images you can like in 5 minutes.

Finally, spend the last 5 minutes by doing a search for a different hashtag your ideal client or customer would use in their posts. Then like 3 of their images and leave 1 relevant comment (with their username acknowledged) on people you do not follow. They will see this, check our your profile, interact on your images and follow you.

Simple right?

If you have more time, you can always repeat.

If you do this daily, (it only takes 15 minutes) you’ll be amazed how quickly your following and engagement will go up on each post.

If you liked this tip, and want to know the secrets to Instagram Marketing success? Come join the #NovInstaParty for 14 days full of Instagram trainings. http://www.MarketYourBusinessBlog.com/NovInstaParty

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Hi, I’m Robin Smith. I started in Network Marketing back in 2007. I had absolutely no experience at marketing. My background was in biology. I tried everything, cold calling people who have never heard of me, buying leads thinking that they would all sign up, posting fliers about my local event, even spamming Facebook and Twitter with my opportunity. I found successes, but it just never felt right with me. That was until last year when I started marketing on Instagram. Suddenly my introverted and my creative sides felt in harmony. So now just a year later, 90% of my daily leads and sales come from Instagram. I can be found @RobinSmith2007 on Instagram, and my blog is MarketYourBusinessBlog.com.http://www.instagram.com