ads

Friday, December 28, 2007

The Basics of Affiliate Marketing

I've been looking at affiliate programs again. I have been making money with most of the affiliate programs I belong to and decided I'd like to add a couple more this year. How to choose which ones though? I want to be sure I work with products that complement what I am already doing. If anyone is currently working with a program that has been successful, I'd love to hear about it.

What exactly is an "affiliate program"? Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates (that's you) for each visitor or customer brought about by the affiliate's marketing efforts. The details of each affiliate program vary from program to program. Generally, you are provided a referral link to a website which you use to promote the affiliate progam. If you work hard and SMART, you can make a lot of money through affiliate programs.

As in any business there are good and bad affiliate programs. I have had much success with SBI! ( http://buildit.sitesell.com/wealthtogether.html). Not only do they have a terrific website for you to use, but they actually provide you with tools and training on how to make the most of their affiliate program. Another favorite is Iris Silks (http://www.irissilks.com//index.asp?REFCODE=SUPERCHA81640). I love silk lingerie - and the affiliate program is great too! But my favorite have got to be Affiliate Showcase (http://www.affiliateshowcase.com/?46035). Not only can you join just about every decent affiliate program through this site, you can also be an affiliate for Affiliate Showcase itself. My friend, Ken McArthur, who designed Affiliate Showcase, also provides lots of promotional tools, training, forums, and support. This is probably where I'll wind up looking for some additional affiliates for my own business.

Have a great New Year!

Thursday, December 13, 2007

Holiday craziness = $100 for you

Last week in our newsletter, I told you that Derek Gehl was offering slightlydamaged of his best-selling course "Insider Secrets to Marketing Your Business on the Internet" for just $97...

... That's $100 off the regular price!

http://www.marketingtips.com/justlikenew/t/649426

Well, get this: Derek sold out of all his slightly damaged copies in just a couple of days (no surprise, since they were going so cheap!)

But because SO many people mailed him to claim their discount copy AFTER all the damaged copies were all sold out, Derek decided to do something crazy (just because it's Christmas)

...... He decided to release a few hundred NEW copies of his course and sell them at the same heavily discounted price the slightly damaged copies were going for!

That means you can get a BRAND SPANKING NEW copy of the 'Net's best-selling Internet marketing course for only $97!

BUT: Derek is going to END this offer on December 20th, 2007!

So if you want to take advantage of his holiday generosity, I suggest you claim your copy immediately at:

http://www.marketingtips.com/justlikenew/t/649426

The chance to get something so VALUABLE -- at such a massive discount! -- doesn't come around very often, so don't let this opportunity pass you by.

P.S. By the way, Derek is also going to throw in $1,000's worth of free bonuses and "extra resources" that he doesn't normally give away with this course, even though you're already getting a ridiculous discount.

Why? Because he wants to make sure you have everything you need to apply the SAME strategies his other students are using to make $100,000 to $2.5 million per year with THEIR Internet businesses.

You can read their personal stories at:

http://www.marketingtips.com/justlikenew/t/649426

Sunday, December 9, 2007

Let's Make Next Year Your Year to Shine!

I know it's been a while. A loooonnngg while! Too long! I apologize. I can only say I've been very busy. Running business. Rethinking strategies. Planning for next year. How about you? Are you ready for next year? If not, now is a great time to start thinking about 2008. If you have a business, start looking at ways to grow. New products. New delivery options. New promotional strategies. Perhaps even a whole new business venture.

If you don't have a business yet, there has never been a better time to start one. Thanks to the internet it is now cheaper and easier to get up and running than ever before. And thanks to all of those who have gone before you, there is more help than ever before. People like Ken McArthur, Derek Gehl, Yanik Silver, Mike Filsame, Mark Joyner, and Joe Vitale. Some of them will even let you be affiliates of their products and resell them a commission. We discussed making money with affiliate programs in an earlier post if you aren't familiar with the concept.

So what's holding you back? I'm issuing a challenge to all of you right now. Let's make 2008 your year. Each one of us has a choice to make. 2008 is right around the corner and it's calling to you to change your life. Are you coming or not? Will you make the choice to join us?

I know many of you will be afraid of leaving what if familiar and venturing into something that is totally unknown. Others of you will be excited and challenged at the thought. All of you will be asked to do things you never thought you could do - contact people, write a business plan, promote yourself and your business.

What if you decide to make the choice? What happens next? Contrary to many of the "gurus", there is no foolproof formula. What works for me may not work for you. I can't do what my friend Ken McArthur does. I use many of his ideas but I adapt them to my situation. But there are some steps you can take to increase your chances of being successful.

1. BREATHE! Change brings stress. Even positive change can be stressful. So make sure you take time each day to relax and just breathe. Do yoga, meditate, go for a walk - whatever it takes. Just don't let yourself tighten up and be afraid.

2. Take control of the change. Each day remind yourself of your vision, your plans, your goals. Stand in front of a mirror and state to yourself your intentions to build a better life. Or even go a step further as recommended by my life coach and sing it. She claims music brings the message deeper.

3. Never stop learning. Read everything you can about your chosen business. Find out who the experts really are and study them. I've listed many of them in this blog but there are so many others. Buy their books or get them from the library. Join their forums, subscribe to their newsletters, read their blogs. Go to seminars when you can afford them. If you have questions about which ones to attend or which products to purchase, ask me. If I am not familiar with it, I'll find someone who is.

4. Don't lose touch with yourself. I've seen online entrepreneurs who thought they had to pretend to be something or somebody different from what they were to be successful. They only thing they were was phoney. And people can spot phoney right away. If you aren't credible, you won't go anywhere in this business.

5. Make sure you keep your priorities in order. Success is great, but not at the cost of your family, your spirituality, your faith, your health, or your fun. Set aside time for the things that make your success meaningful.

6. Make Nature your best friend. NATURE HAS A LOT OF WISDOM FOR US. It’s as simple as that. Don’t ignore this truth, live it.

7. Don't be stingy! Give back to the community that gave to you. Help others get where you are. You get back what you give. I have a friend who sells cars very successfully. Every day he makes it a point to do something for one of his customers. He calls it "feeding the lot." You know what? His customers love him and are very loyal. And if they have a friend or family member who needs a car, guess who gets the referral? That's how I met him. He sold me my car based on a referral from someone else. Besides, there is nothing like "free" to gain long-term, loyal customers. You can even use this concept to market. It's called "viral marketing" and we'll talk about it another day.

So - are you in? Make the choice.

By the way, speaking of free stuff - I wanted to let you know about this fabulous promotion I'm taking part in that ANYONE can join to market your business for FREE!!! It's called 30 days of Christmas and this is the third year running. When you visit the site you can become a member for free and then have access to hundreds of ebooks, ecourses, and special reports all designed to help you in your business efforts. What's cool about this site is many people give away valuable stuff so they can get their name out there and be seen by the thousands of visitors to the site each day. I'm giving away a free offer-- go now and see what it's all about: http://www.30daysofchristmas.com/index.php?id=M2183. You can also become a contributor yourself-- it's just a few simple clicks and then your giveaway can be seen by thousands, too!I hope you'll get in on the action! This is cool stuff!

Wednesday, November 7, 2007

I Asked Some Women Business Owner Friends of Mine

I can give you all the tools in the world and some of you will still not be as successful as you like. Why? What will make the difference between you and another reader of this blog? I recently participated in a program for Girl Scouts that taught girls business skills and how to become an entrepreneur. During that program we looked at being a business owner from many different aspects.

What does it take to be a successful business owner? What skills and personality traits are necessary? I asked some friends of mine who are all women business owners this question, so I could share them with the girls in the Girl Scout program. Their answers were very enlightening. Valuable enough, in fact, that I thought I'd also share them with you.

My friend Anna Campbell founded and runs Women Business Owners, http://www.womenbizowners.org, a non-profit that works with you to make your business work. She says you need to be confident, understanding, responsible, willing to learn, willing to fail, willing to learn again. You need to understand that you spend money to make money. You need to know how to communicate with others and how to delegate. Confidence, understanding, responsibility - these were mentioned by several of the women. I've heard "fake it till you make it" repeatedly. That phrase always bothered me until I understood that what they meant was to exhibit confidence when dealing with customers and clients. How can you expect them to have faith in your abilities if you don't have faith in yourself?

Caryn Isaacs expresses this need for confidence another way. Caryn is a patient advocate at Resource Evaluation Leaders, Inc. http://reli.com/. She says that belief in your dream is key. You can be afraid that you don't have what it takes, but the dream should be bigger than you. Once you take the first step, the business develops a life of its own. You just need to jump on for the ride. She states that she has never known anyone who succeded, if the goal was just to make money. The driving force is finding your passion, learning everything you can about the history of that field and then just get up and do at least one thing everyday, make a call, read an article or just think about your next move. Finally, reward yourself for a job well done.

Gazelle Simmons, Virtual Assistant/Owner of Admin Services, http://www.admnsrvcs.com, also lists belief as a key factor. Persistence, determination, ambition, honesty, courage and belief in yourself as well as your abilities - these are all part of Gazelle's list of necessary traits.

According to Ingrid Gonzalez, you need to have an entrepreneurial spirit. Now what exactly is that? How about all of the factors we already listed! According to Ingrid, you must be willing to take risks, be organized, be a leader, learn how to handle rejections as it's part of the package, work well under pressure, be a decision-maker, be up to date with technology. She should know. She successfully runs two business: Alco Consultants, LLC http://www.alcoconsultants.com and Dainty Beads http://www.daintybeads.com.

Kristine Sheehan, The Merry Bird, http://www.themerrybird.com, listed many of the same traits - sanity, patience, kindness, perserverance, and desire to succeed.

I really like the way my friend Dawna Jones put it. Dawna calls herself an Evolutionary Provocateur and her company is InSight Out Consulting, Inc. http://www.frominsighttoaction.com/. As you can see, Dawna looks at things in a more unique and creative fashion. When asked what personality traits were needed for business success, she stated "heart of a wolf; strength of a bear; self-discipline (is what horses have that keeps them from betting on people); see like a spider...the interconnections and relationship between everything you do and its impact on others: suppliers, customers, key relations. Wolves are family; Bear is introspection and goals ..the capacity to focus...oh and a great sense of humor helps. There is no such thing as failure. "

Do you see a common theme here? It's not just about the money. If that's all you're focusing on, you're doomed to be less successful than you could be. In order to really succeed you have to have passion for your work. Then be willing to learn all you can about your chosen business. If you stumble (notice I did not say fail. As Dawna said, there is no such thing as failure), learn from the mistake and keep going. Have courage! Take a risk and be prepared to spend a little money to make money. Anyone who tells you that you can start a business for free is dreaming or a scam artist. You make not have to spend $1000s but you will have to spend some. Be responsible. Remember, everything you do will impact your business either positively or negatively. Be disciplined. You can't work two hours a week and expect to have a prosperous business. Just because many of these women work from their homes does not mean they do not work as many hours or more than you do. If you can, set aside some space that is solely dedicated to your business. If you have a room you can turn into an office, that's great. But even a corner of the kitchen will work. Then every morning, get up, get dressed, and go to work. While you are at work, don't let anything else interfere. Dishes can wait. Tape your favorite soap. Don't answer the door. You are at work. Set a goal for what you want to accomplish that day before you can "go home." I was taught to use a point system. I must earn 4 points each day before I can stop working. Each of the activities I do that are business related have been assigned a point value. When I have 4 points, I can stop. Of course, once I've earned my 4 points for the day, I'm usually so excited about my work that I stay a little longer.

I think I'll end by sharing what my friend Marilyn Jenet, founder of Feel Free to Prosper, http://www.FeelFreetoProsper.com, said when she responded to the question.

"These great minds said it best (these are from my memoir, "Feel Free to Prosper: an Entrepreneurial Memoir of Synchronicity and Guidance")

If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away.

~ Henry David Thoreau

Haven’t you heard of the "entrepreneur’s creed?" It was drafted by Patrick Henry in 1775…

I know not what course others may take; but as for me, give me liberty or give me death!

~ Patrick Henry

Okay, I know he wasn’t referring to entrepreneurship, but it’s still the same idea to those of us who listen to our own drummer. So maybe Thoreau was a bit closer to the truth."

~ Marilyn

Tuesday, October 23, 2007

Colors Decorate the World

No business on this post. Instead I want to share the birthday wishes of a very unselfish little girl. I hope you will help me fulfill them for her!

I am writing this on behalf of Sami, the daughter of a friend. She is turning 7 next month and instead of personal birthday gifts, she has created a team to send 10,000 coloring books and crayons to the kids at St. Jude's Hospital. She has named her team "Colors Decorate the World."

*************************
A note from Sami...We all know how exciting it is to look out our window and see the bright colors of a sunshine filled day. The red and yellow of the sun, the bright blue sky, the vibrant green of the grass, the brown of the trees and so much more! By working together we can help the kids at St. Jude's to bring these colors into their rooms while they receive treatment from the wonderful doctors.

The goal and promise of my "Colors Decorate the World" Team is to bring 10,000 coloring books and boxes of crayons (24+ size) to the kids of St. Jude by December 31, 2007.

Let's work together and make the world a better place for everyone!

Loads of love,Sami

How can you help?

It's easy! Simply send a new coloring book and a box of 24+ crayons to St. Jude with a note stating you are sending your gift as part of the "Colors Decorate the World" Tribute for Sami's 7th birthday.

St. Jude Children's Research Hospital
Attention: Vilma Carnahan
595 N. Parkway
Memphis, TN 38105

Questions? Visit: www.stjude.org for more information

*************************

Would you be so kind as to forward this request to those on your mailing list and of course make a donation as well?

Sami's promise and goal is to have 10,000 coloring books and matching boxes of 24 crayons to the kids of St. Jude's by December 31st. Although this is only 70 days away, we know by working together we can achieve this goal and bring smiles to the kids at St. Jude.

Thank you in advance for your support of Sami's "Colors Decorate the World" Team!

Thursday, October 4, 2007

Something old, something new, something borrowed...

I know I've been so busy lately, I slipped behind a little on the blog. Don't worry! There are LOTS of brand new things coming up very soon for WealthTogether. In fact I hope to get to my good friend Ken McArthur's jvAlert event in Orlando or Atlanta. He hasn't decided on a location yet, but I am planning to be there either way to discuss some new ideas. I'll keep you updated and hopefully some of you will join us there. I'd love to meet you and introduce you to Ken.

In the middle of all the new and exciting things, it's easy to forget about all of the wonderful resources that we ALREADY have. I've been thinking about how many times we forget the basics when it comes to our on-line businesses, so I've included some old stuff and some new stuff and some stuff I borrowed from Ken.

First the old stuff. I don't understand why, but many of you sent me copies of your first ezines right after I posted that information. Most of them were pretty good and I asked to become a subscriber to several of them. And of that bunch - only two have followed up. Where are the rest of you? The number one reason people don't make money with affiliate marketing or an internet business is LACK OF ACTION! An ezine is a free and simple way to promote yourself and your products. So let's get back to work. I'll be waiting for my next issues from those of you who still owe me. You know who you are!

Now the new stuff. Recently a friend of mine who is starting her own business asked me about PayPerClick advertising. She understands how it works. But she wanted to know if I had any favorite PPC search engines. There are a multitude of them and the ad campaign that works on one may not work on the other. You'll also notice that certain keywords may be more affordable on one PPC over another. So do I have some favorites? Yes, I do. And here they are: http://www.7search.com/, http://www.enhance.com/, http://www.looksmart.com/, http://www.miva.com/, http://www.search123.com/, http://www.searchfeed.com/, and of course my absolute favorite, Google AdWords. There are several others, but these are the ones that have worked best for me. In a future post, I'll tell you how to get the most bang for your 50 cents (that's the most I've ever had to spend for a keyword) using PPC advertising.

Next new thing: There are two great events coming up that I hope you will all attend. Oh, and sorry guys but these events are just for the ladies in the crowd. First -

BAM Enterprises presents: The first-ever "Ain't No Stoppin Us Now!" Baby Boomer Girlfriends' Retreat on April 18-20, 2008 in beautiful, sunny Daytona Beach, Florida. This fabulous weekend will feature Beverly Mahone's "I'm Still Hot…It just comes in Flashes now!" Girlfriends Pajama Party weekend and a Town Hall Meeting which will be taped by a local television station. We're gonna party like it's 1979!!! For more details, click here (and turn down your speakers if you don't want to hear the music):
Girlfriends Retreat

The second is actually another first - The first-ever WBO "Free to be ME" Convention" on October 10-12, 2008 in Houston, Texas. Women Business Owners from around the world will be coming together to meet at this annual event to share their stories, adventures, pictures, and dreams. We will be building bonds that will launch businesses and maintain those that are growing. To register or to find more information go to http://www.womenbizowners.org/ and click on WBO convention.

I am really excited about both of these events and I hope to see some of you there.

And now for the something borrowed. Ken McArthur, marketing wizard and founder of jvAlert, always keeps me updated on the latest "must have" resources for online and affiliate marketing. He recommended a book to me and I am so glad that he did. It's an absolute classic that I now always recommend to people involved in affiliate marketing -- That's YOU. It's called "Affiliate Mistakes" by Chuck McCollough. Chuck is a regular guy who lives in San Antonio with his wife Carol and his daughters Crystal, Ashley, Amber and son, Cody. Chuck claims that they are "the smartest and most beautiful youngsters you will ever meet" but he could be prejudiced. Chuck runs some of the most visited sites on the web today, but it wasn't always so. In fact for three years Chuck "busted his butt and still wasn't making money." Chuck didn't go from zero to thousands over night, but from the time he started working smart, avoiding the mistakes everyone else was making, the checks gradually increased. You can check out his book at: http://www.affiliateproblems.com/

More soon!

Friday, September 14, 2007

Network, Network, Network

Today is the day I check in with all of the online networks I belong to. As it took the better part of my afternoon, I had to give some thought as to whether this was a valuable use of my time. And the answer was - definitely! I have gained quite a bit of business simply from social networking and you can too.

First, let me clarify one point. Networking is NOT going to every event in town and handing out your business card to 100 people whose name you won't remember 10 minutes from now. Nor is it joining every online networking site and blasting all of your friends with SPAM. Networking is all about building relationships. Anyone who can understand that concept can network their way to more business.

To get started, you have to create a network. Start by making a list of all the people you know. You'll be surprised at how many there are! This is your immediate circle of influence. If you maintain regular contact with some of the people on your list, great! Keep it up! For those you haven't had much contact with in a while, it's time to renew that connection. Send an email or give them a call. Invite them for coffee or lunch or just to chat. The idea here is to re-establish the connection between you, so do not spend your first get-together listing all that you have been doing and how they can help you. You want to find out what's been going on in their life. Let them do the talking. You'll make a much better impression that way.

Once you have rebuilt your initial network, be sure to check in with these people regularly. Whether it's a quick email or phone call, a note to say thanks for some small favor, - even a gift - make sure you keep in touch. If you find yourself in need - your network will already be in place.

Now that you have your initial network established you want to continue to expand it. There are many ways to do that. Get involved - in your church, your children's school, with community groups. Join any professional associations related to your field. When you go to parties, mingle and chat.

You can also network online. The internet has spawned a wide variety of social networking sites, each one offering access to literally millions of people. My personal favorites are Ryze, LinkedIn, and Xing. Each of these is a little different. Ryze is a site focused on business to consumer networking and provides a venue to create a community around your business and personal interests. You can check out my Ryze page at http://www.ryze.com/go/marguarite. LinkedIn is easy to use and has many features including providing a testimonial for someone you know, passing along requests for connections, job listings, and easy networking with those with similar interests. My LinkedIn profile is at
http://www.linkedin.com/in/melodieannwhiteley. Xing is sort of a cross between Ryze and LinkedIn. My Xing profile is can be found at
https://www.xing.com/profile/Melodieann_Whiteley. There are tons of other sites as well - MySpace, Facebook, Squidoo, Friendster. Each one is a little different but all give you the chance to expose yourself and your business to more people.

Now how do you use your network once you have it established? Simple. Keep in touch. Do favors for your contacts whenever possible. (Now they owe you one). Be genuinely grateful for any assistance they provide and be sure to acknowledge it with a card, a call, or even a gift. Make sure they all know what you do for a living - and make sure you understand their businesses. Otherwise, how will you send each other referrals? Participate - whether in person or by posting on the online networks. As I said when I started this post, it's all about building trust and relationships. Do that and the rest will fall into place. So I hope to see you on some of the networks. And for those of you living in NWA, contact me. I'll give you a list of local networking events. Hope to see you there!