Thursday, March 19, 2015

Instant Credibility

It's not easy building and running a successful coaching business. There are all sorts of coaches out there and it takes time to build your reputation and credibility. But credibility is essential to your success so you have to be willing to take action in order to build it. As mentioned earlier, you can build an online presence and that will help with building social proof but you have to go even further than that. And one of the best ways to do that is by writing a book.

You're probably shaking your head, thinking no way. I don't have time to do this. I don't know what I'd write about. It's too hard to get a book published. Nope, I just can't do this.
While these used to be good excuses, in this day and age they're not. With all the technology advances and access to things like Amazon, writing a book is a lot more doable today than it ever used to be. Gone are those days of having to find a publisher to pitch your book to and waiting to see whether they'll accept it or reject it. Now, it's just a matter of writing the content - and if you've already been blogging for a while, you have a wealth of content available for repurposing.
There's just something that screams expert when you can say you're an author. This builds a level of credibility that can't be beat. Think about it: anybody can set up a blog and start sharing their expertise on a topic. Anybody can write articles and submit them to directories or share on other blogs as a guest expert. Anybody can be a guest on a podcast. But not everybody will put in the time and effort to become an author. If you take the time to do this, not only are you building your credibility, but you're also a step ahead of many others in the market. That’s the power of publishing a book.

And think about how credible you’ll be when you take books with you to a speaking engagement or in person event, where your dream-coaching client may be. Handing someone a book rather than a business card makes an unforgettable first impression. Or maybe you have a chance to meet with a prospective client who is local - wouldn't you want to be able to hand them a copy of your book? Talk about an extremely powerful way to show your expertise and credibility!
As you can see, writing a book is an excellent way to build your credibility and now is the perfect time to do it.

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