Monday, January 18, 2016

Secret Article Marketing Strategy - Proven Best Practices

Article Construction

The way you construct your articles should be part of your overall article marketing strategy.   The use of key phrases is crucial, whether you are writing for your own blog or for submitting to article directories. 

Keyword choice is the way that readers and Google locate you, bringing you traffic.  Every keyword needs to be carefully selected.

The Construction Zone

In case you don't really like to write or believe you just are not effective at crafting articles, it is a good idea to invest some time in reading some of the best-rated articles on article publication sites.  Most article directories will have a list of their top rated, or most read articles.  You need to see how they're created and constructed and also how they direct a visitor all the way down toward the resource box at the bottom of the page.  The most effective content is made up of several brief paragraphs, and is normally written in everyday language.  Do not use any complex words or phrases that your visitor will not be familiar with.  You're writing an article for the general public, not a doctoral dissertation.  

Don't put links for your website or any other items inside the principal body of your article.  This might get your article declined by the article directories.  They should only be placed inside your author bio box.

Headings Should Be Eye-Catching

Many people do not read all the words on a page unless it’s a novel. They are looking for specific phrases and words that may be key to their problem.  If you can use these in headings, the reader can immediately skip to the parts of your article that interest him most.  Headings are really critical in articles - they should be brief and eye-catching.

The Meat of Your Article

You should use your keywords once at the beginning of your article, numerous times in the main body of the text, and again within the last sentence.  The majority of individuals are on the internet seeking answers to difficulties or questions, so you should make your article informative and helpful, leading the reader down to the bottom of the page exactly where your bio box is.  In the bio box should be a call to action, encouraging the reader to click for further details.  This is where your lead capture page should be.  Despite the fact that you're writing to attract the search engines, remember that it really is humans that are reading what you write. 

Writing articles and blog posts does get less difficult the more you write. Practice really does make perfect - or at least comfort.  Check your stats occasionally to see which articles are getting the most readers.   Then write further articles in that style or on that topic.  Making use of bullet points also makes a page of written text appear a lot more appealing and easier to read.

Whenever you have crafted your article one can reword it or “spin” it and submit it to 100s of other article marketing directories.  That needs to be a big part of your article marketing strategy.  The purpose of rewriting them is to ensure that each article is different from any others you have submitted or posted. Google will only index one version of an article and disregard any duplicates.

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