"Sell my newsletter? How do I do that?"
The same way you make any other sale, whether it's your products, your services, your business opportunity....whatever!
1. Stress the benefits. How will subscribing to your newsletter help your reader? What value does it offer? Why should they give up their personal information to read what you publish?
2. Design a great offer. Most people won't give up their personal information for nothing. What can you offer to entice them? We call these "lead magnets" and they can be almost anything - e-books, reports, videos, training, product samples. The only requirement is that it have a perceived value to your prospective reader - enough value to persuade them to give you their personal information in exchange. And it should be relatively inexpensive for you to provide. If you suddenly get thousands of subscribers, you don't want to go broke from your lead magnet!
3. Add a clear CTA (call to action). Believe it or not, some people need to be told what to do. They LIKE being told what to do. So make it obvious by including a call to action. "Subscribe Now!" "Click here to subscribe." "Subscribe here." "Click here to get your free report (or book or whatever)" Your CTA can be anything you choose as long as it is obvious what you want your prospective subscriber to do.
4. Create your subscription form. This will probably depend on what autoresponder you use so I won't get into detail here. But do make sure you only ask for pertinent information. For example, I am signing up for an electronic newsletter so unless you are using a physical product as your lead magnet, you shouldn't need my physical address. If you ask for it, I may choose not to give you any information at all and you've lost a subscriber.
If you are doing business with European Union residents, be sure your form is GDPR compliant. There's been tons of information posted by all of the major autoresponders on how they are meeting this requirement. So again, I'm not going into detail here. Use the tools your autoresponder provides.
"Why am I having to sell my newsletter? It's FREE! Why won't they just sign up?"
Good question.
Your newsletter may not cost money, but it's not exactly free either. You are asking for something that many people consider extremely valuable - their personal information. That is something many people do not give away easily. And it's going to cost me time. So if I'm going to give you my valuable information and then devote my valuable time to read what you send, you had better show me that it's worth it!
And make sure your subscribers know that you will not use their information for any other purpose.
Take your time setting up your newsletter subscription page. Getting it right can have a huge impact on the size of your list.
Are you ready to build your business even bigger with your newsletter? I'm ready to personally teach you everything I know about making money via List Building and Email Marketing. I'll be showing you some things you may not have even thought of! Register now. Click here!
No comments:
Post a Comment